Whatagraph review

Whatagraph brings marketing data from multiple sources into one reporting platform. Its governed data layer lets teams set metric, blending and currency rules centrally, then use that data in reports and dashboards. The aim is to reduce the repeated work of collecting channel data and rebuilding client or internal reports.

Its AI agents can create reports from prompts or templates, refresh data, draft commentary in a brand’s style, monitor accounts and make requested edits across multiple reports. Teams review agent changes before they are applied or sent. Scheduled account checks can send digests to Slack or email. Whatagraph also lists MCP connections for using its data and agents with tools including Claude and ChatGPT.

That makes it a reporting and monitoring platform with AI-assisted workflows. The agents can draft and update; teams remain responsible for reviewing the output.

The strongest case for Whatagraph is bringing recurring reporting work into one governed system. Central metric, blending and currency rules can help teams avoid rebuilding the same definitions in each report. Agent-built reports, automatic data refreshes and drafted commentary address the repetitive steps between pulling channel data and sending a client update.

The workflow also has useful controls: teams review changes before they are applied or sent, and account-monitoring digests can go to Slack or email. Bulk editing may help when report settings need to change across several reports. Whatagraph lists unlimited users and unlimited reports on both Max and Prime, so those are not stated as per-seat or report-count limits.

The need is familiar to agencies. In one r/digital_marketing discussion, marketers described the time involved in gathering data, modeling it and preparing reports, while another participant wanted customizable reporting without the cost and upkeep of a custom build. Whatagraph’s combination of reusable reporting and automated updates is aimed at that kind of work.

The entry price is the main obstacle. According to the pricing information checked on November 6, 2026, Max starts at €699 per month when billed annually. It includes from 50 source credits, not unlimited sources; extra credits are available up to the next plan threshold, but their price is not published. Unlimited users and reports do not remove that source-credit limit.

Prime is also billed annually, but its price is custom. It offers custom source credits and premium integrations; the pricing information does not publish the credit amount or fee. Custom report domains, BigQuery transfer, Public API and SAML login are listed as Prime add-ons, with prices not published. Mid and Heavy agent usage tiers are available, but their prices are not published either.

There is no free plan, and trial terms are not published. That makes the cost harder to assess before committing. A Reddit discussion about reporting tools also flags the broader problem: solo operators with a handful of clients may find paid reporting software difficult to justify. Whatagraph’s listed starting price is a substantial commitment for that audience.

Whatagraph’s Max plan starts at €699 per month, billed annually, according to the pricing information checked on 2026-11-06. That is the published entry price; monthly billing and a free plan are not listed. Max includes 50 source credits, unlimited users and reports, Base IQ Agents, and advanced integrations.

Prime is also billed annually, but its price is custom. It includes custom source credits and premium integrations, alongside unlimited users and reports and Base IQ Agents. The exact jump from Max to Prime is therefore not published, so get a quote before comparing the plans on cost.

Budget beyond the headline price, too. Extra source credits, Mid and Heavy agent usage, and Prime add-ons—including a custom report domain, BigQuery transfer, Public API, and SAML login—have no published prices. Extra credits are available up to the next plan threshold, but that cost is also unspecified. The practical catch: annual billing is the stated commitment, while several possible add-on costs remain unclear.

Plan for setup work if you move to Whatagraph. Its features center on connecting marketing sources and setting shared metric, blending, and currency rules, then creating or updating reports. That means you should inventory current sources and report definitions before switching, and allow time to rebuild templates and check that the new rules match your existing numbers. The published information does not specify migration services or tools for importing reports.

Before leaving, confirm how you can retrieve your data and report configurations. Export formats and account offboarding details are not published on the vendor's site, so do not assume you can take everything with you in a convenient format. Annual billing also makes the timing of a switch worth checking against your renewal date.

We can’t verify a recurring reason people leave Whatagraph from Reddit: no Reddit posts or comments were provided for this review. For buyers weighing a move, unclear export terms and unpriced add-ons are questions to settle with Whatagraph before committing.