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Paid plans start at $39/mo. There's also a free plan.
Funnelytics has a free Essentials plan, but its paid plans start at $39/month for Map Pro. Performance Pro is $129/month and Performance Business is $349/month; Ecom Insights costs $2,500/month. The listed prices are monthly, and the pricing page does not publish annual rates. Trials are 7 days for Map Pro and 14 days for the two Performance plans. The key buying question is whether you need journey analytics, not just a map.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Performance Business | — | $349 | Businesses analyzing full customer journeys |
| Performance Pro | — | $129 | Marketers analyzing lead generation |
| Map Pro | — | $39 | Strategists planning customer journeys |
| Essentials | — | $0 | Shopify stores tracking repeat revenue |
| Ecom Insights | — | $2,500 | Stores wanting done-for-you growth analysis |
02What the plan grid doesn't tell you
Annual pricing isn't published
The pricing page lists monthly prices only; annual billing and annual rates are not published.
Mapping and analytics differ
The grid puts journey mapping on Map Pro, lead-generation tracking on Performance Pro, and purchase, deal, and custom-event tracking on Performance Business.
Trials vary by plan
Map Pro lists a 7-day trial. Performance Pro and Performance Business list 14-day trials; Essentials is free forever.
Ecom Insights is a big jump
At $2,500/month, it lists 12-week sprint cycles, tracking installation, recurring AI analysis, journey maps, and analyst calls. No add-ons are listed.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Shopify stores tracking repeat revenue | Essentials | It is free forever and includes a read-only Shopify connection, an LTV Profit Map, and audience filters. |
| Strategists planning journeys | Map Pro | At $39/month, it includes unlimited canvases, tags, and collaborators plus 100+ funnel templates. |
| Marketers measuring lead generation | Performance Pro | At $129/month, it lists multi-domain tracking, form and calendar connections, and KPI monitoring with targets and alerts. |
04Is Funnelytics worth the money?
Funnelytics is worth considering when teams need to connect a visual journey map to conversion, revenue, or drop-off data. Map Pro at $39/month is easier to justify for ongoing planning than for diagrams alone, while Performance tiers cost more to add tracking and analysis. The $2,500/month Ecom Insights plan is a different commitment, with sprint cycles and analyst calls. We would compare the specific tracking needs against each tier before paying for capabilities the map-only plan doesn't list.
Funnelytics pricing FAQ
Does Funnelytics have a free plan?
Yes. Essentials is listed as free forever and is aimed at Shopify stores tracking repeat revenue. It includes a one-click, read-only Shopify connection, an LTV Profit Map, and audience filters by spend, order count, and average order value.
What is the cheapest paid Funnelytics plan?
Map Pro is the cheapest listed paid plan at $39/month. It is aimed at journey planning and includes unlimited canvases, canvas tags, and collaborators, along with 100+ funnel templates. The pricing page lists a 7-day trial.
Does Funnelytics offer annual billing?
The pricing page lists monthly prices, but annual billing and annual prices are not published. We can't calculate an annual discount from the available pricing information. Check with Funnelytics before budgeting on the assumption that an annual option is available.
How much does Funnelytics Ecom Insights cost?
Ecom Insights is listed at $2,500/month. The plan includes 12-week sprint cycles, tracking script installation, daily, weekly, and monthly AI analysis, journey maps, recommended page layouts, and analyst review calls. The pricing information does not list add-ons.