WhatConverts review

WhatConverts tracks calls, texts, forms, chats and e-commerce leads, then connects them to marketing sources such as channels and keywords. Its lead manager lets teams sort, qualify, value, search, filter and export leads. The point is to give agencies and clients a view of which marketing activity produces leads, not just clicks.

The pricing page lists four single-account options: Call Tracking at $30 per month, Plus at $60, Pro at $100 and Elite at $160. Call Tracking covers calls and texts; Plus adds forms, chat and campaign and keyword reporting. Pro adds call flows and custom and scheduled reports. Elite adds customer journeys, page views and multi-click attribution. Agency plans with unlimited accounts cost $500 per month for Plus, $800 for Pro and $1,250 for Elite. Prices are monthly; annual billing prices are not published. There is no free plan, and the listed free trial is 14 days.

The product brings several lead sources into one workflow. According to the pricing page, Call Tracking includes call recording, transcripts, dynamic number insertion and API access. Plus and higher plans track forms and chat as well as calls, and include campaign and keyword reporting. That gives agencies more context than a call log alone, while lead search, filters, qualification and exports help organize what comes in.

Reporting depth increases by plan. Pro includes call flows, a custom report builder and scheduled reports. Elite adds customer journeys, page views, multi-click attribution and custom lead qualification rules. Those are meaningful differences if clients need more than a channel-level count. The agency plans also bundle unlimited accounts and larger usage credits: $250 on Plus, $300 on Pro and $400 on Elite, versus $30 on the single-account plans.

One r/PPC commenter says WhatConverts marks leads as unique or repeat and that the lead manager can filter by lead status. That could help with cost-per-lead reporting, although another agency discussion describes having to review conversions manually to identify genuine leads. The reporting workflow may depend on how leads are configured and filtered.

Agency pricing climbs quickly if you need unlimited accounts or Elite attribution: the listed monthly prices are $500 for Plus, $800 for Pro and $1,250 for Elite. A Reddit user with five clients questioned paying $1,200 for attribution; the published current pricing lists Elite at $1,250, so check the live price before buying. Keyword reporting is listed on Plus, but customer journeys and multi-click attribution are Elite features. Those are different levels of attribution, and the plan names can make the distinction easy to miss.

The included usage credits do not make usage unlimited. The pricing page lists extra local minutes at $0.04–$0.045 each, toll-free minutes at $0.06–$0.065, transcription at $0.02 per minute, texts at $0.03 each, and form, chat and transaction tracking at $0.10 each. White label is another $50 per month. Annual prices are not published, and Call Tracking lists form, chat and transaction tracking as unavailable.

There are operational caveats, too. One Reddit thread reports dropped calls, while commenters in another warn that Google Ads website call tracking can conflict with call-tracking software. Treat these as user reports, not confirmed product-wide problems.

WhatConverts starts at $30 per month for Call Tracking on a single account. Plus costs $60, Pro $100 and Elite $160 per month. The jump from Plus to Elite is $100 monthly for customer-journey and page-view tracking, multi-click attribution and custom lead qualification rules. Agency plans with unlimited accounts start at $500 per month for Plus, rise to $800 for Pro and reach $1,250 for Elite. Each plan lists a usage credit: $30 on single-account plans, and $250–$400 on unlimited-account plans.

Those prices are monthly. Annual billing prices are not published, and there’s no free plan; the listed free trial is 14 days. Budget for usage beyond the included credit: local numbers cost $1.75–$2.50 each, local minutes $0.04–$0.045 each, and call transcription $0.02 per minute. Form, chat and transaction tracking costs $0.10 each where available; white label adds $50 per month. The Call Tracking plan lists form, chat and transaction tracking as unavailable.

WhatConverts lists lead export as a feature, and API access on Call Tracking, Plus Unlimited Accounts and other listed plans. But the published pricing details don’t say which export formats are available, whether historical attribution data is included, or how long data remains accessible after cancellation. Confirm those points before moving a large client portfolio.

A move also means checking how calls, forms and chat are tracked across your accounts, then planning how those sources will be represented in the replacement system. The migration steps and any import tools aren’t specified in the published material. If you’re leaving, export leads and verify what the API can retrieve; if you’re joining, ask what can be imported and whether you’ll need to rebuild reports and qualification rules.

The published material includes no Reddit posts, so we can’t substantiate a claim about why users leave. Treat data portability, account setup and the cost of unlimited accounts as questions to verify, not reported churn reasons.