Category · 20 tools · 4 comparisons
Loyalty and rewards software
Manage customer loyalty, referrals, incentives, and reward delivery.
Our ranked shortlist: the best loyalty and rewards software →
At a glance
- Tools tracked
- 20
- Entry plans
- $15–$79/mo
- Typical entry plan
- $39/mo
- Free plan
- 8 of 20
- Cheapest paid
- Smile.io, $15/mo
- Best value score
- Tremendous, 8.7/10
Every tool we cover
Price tracker →| Tool | Score | From | Top listed plan | Free plan | Trial | Pages |
|---|---|---|---|---|---|---|
 TangoTango | 8.0 | Free* | — | Yes | — | ReviewPricingAlternatives |
 TremendousTremendous | 7.8 | Free | — | Yes | — | ReviewPricingAlternatives |
 GoodyGoody | 7.2 | $20/mo* | $20/mo | Yes | — | ReviewPricing |
 Online RewardsOnline Rewards | 7.0 | Custom* | — | No | — | Review |
 CelloCello | 7.0 | $65/mo* | $750/mo | Yes | — | ReviewPricingAlternatives |
 Smile.ioSmile.io | 6.8 | $15/mo | $999/mo | Yes | — | ReviewPricingAlternatives |
 ThanxThanx | 6.5 | Custom* | — | No | — | Review |
 Pass2U WalletPass2U Wallet | 6.5 | $39/mo | $79/mo | Yes | — | Review |
 Talon.OneTalon.One | 6.5 | Custom* | — | No | — | ReviewAlternatives |
| WalletlyWalletly | 6.2 | $15/mo* | $50/mo | No | — | Review |
 PiggyPiggy | 6.2 | $25/mo | $849/mo | Yes | Yes | Review |
 ReferrizerReferrizer | 6.1 | $79/mo* | $319/mo | Yes | 15 days | Review |
 ComoComo | 6.0 | Custom* | — | No | — | Review |
 Kangaroo RewardsKangaroo Rewards | 5.9 | $79/mo* | $349/mo | No | — | ReviewPricing |
 ClutchClutch | 5.8 | Custom* | — | No | — | ReviewAlternatives |
 FivestarsFivestars | 5.8 | Custom* | — | No | — | ReviewAlternatives |
 PunchhPunchh | 5.8 | Custom* | — | No | — | Review |
 ebboebbo | 5.8 | Custom* | — | No | — | Review |
 FroogalFroogal | 5.2 | Custom* | — | No | — | Review |
 Square LoyaltySquare Loyalty | 5.0 | $60/mo* | $60/mo | No | — | ReviewPricing |
* Lower confidence: the vendor's pricing page couldn't be read directly or didn't list every price, so the figure was compiled from other public sources and may be incomplete. Check the vendor's page before you buy.
Head-to-head
Highest scored
TangoTango
Strong catalog and free self-serve access, but API pricing is custom and funding fees add up.
TremendousTremendous
Free platform access and broad reward choice; budget for payout fees and recipient card friction.
GoodyGoody
Good gifting flexibility and a free Starter plan; unclear gift costs make total spend hard to judge.
Loyalty and rewards software: quick answers
How much does loyalty and rewards software cost?
Paid plans for the 20 loyalty and rewards tools we track start between $15 and $79 a month, and the typical entry plan is about $39 a month. 8 of them have a free plan. Online Rewards, Thanx, Talon.One, Como, Clutch, Fivestars, Punchh, ebbo and Froogal don't publish a starting price. Prices are the vendors' own, checked Nov 7, 2026; most quote the per-month price when billed annually.
Which loyalty and rewards tool is the cheapest?
Which loyalty and rewards tools have a free plan?
Tango, Tremendous, Goody, Cello, Smile.io, Pass2U Wallet, Piggy and Referrizer have a free plan. Free plans are usually capped on usage, seats or features; each review lists the limits.
Which loyalty and rewards tool scores highest in our reviews?
Tango scores highest at 8.0/10. Strong catalog and free self-serve access, but API pricing is custom and funding fees add up. On value for money alone, Tremendous rates best (8.7/10).