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It's a split decision.
Choose Fivestars if you want automated messages, transaction-linked customer activity, rewards and performance insights. Its pricing and billing terms aren’t published, so get a quote before switching. Choose Square Loyalty if you already use Square and want a listed cost: $60 per location monthly for up to 500 loyalty visits. Square’s page doesn’t detail reward mechanics. Neither product lists a free plan. We’d compare a written quote and reward rules before deciding.
01Side by side
| Fivestars | Square Loyalty | |
|---|---|---|
| Starting price | Not published | $60/location/month; up to 500 visits |
| Free plan | No free plan | No free plan |
| Best for | Local businesses focused on retention | Square sellers adding customer loyalty |
| Core strength | Messaging, rewards, customer activity, insights | Loyalty alongside Square sales tools |
| Learning curve | Not published | Not published |
| Integrations/data | Tracks customer activity with transactions | Connects business apps; hundreds of partners |
| Team/seat costs | Not published | Loyalty priced per location; seat costs unpublished |
| Support | Not published | Not published |
Fivestars Choose Fivestars if
- Choose Fivestars if automated customer messaging matters.
- Choose Fivestars if you want transaction-linked customer activity.
- Choose Fivestars if you need loyalty and acquisition features.
Square Loyalty Choose Square Loyalty if
- Choose Square Loyalty if you already use Square.
- Choose Square Loyalty if you need a published monthly price.
- Choose Square Loyalty if per-location billing suits your budget.
02Pricing compared
Square is the only option here with a published price: $60 per location per month for 0–500 loyalty visits in a calendar month. The pricing page says visits include enrollment, earning points or redeeming rewards, and the count is per location. Annual billing is not published.
Fivestars has no published starting price, plan list or billing terms in the published pricing information. Ask for a written quote and clarify any contract terms before switching. Neither product lists a free plan, and free-trial details are not published. For a fair comparison, check how Square’s visit cap and any overage pricing compare with Fivestars’ quote; overage pricing is not published here.
03Features and depth
Fivestars lists a broader set of retention and messaging features: automated messages, AI-enhanced messages, a customer database tied to transaction activity, loyalty rewards, customer acquisition offers, and performance insights. Its homepage also mentions review requests with rewards. The published information does not explain the AI controls, reward rules or reporting metrics in detail.
Square describes Loyalty as a program to welcome customers and encourage repeat visits, with marketing campaigns available alongside it. Its pricing page defines a loyalty visit as enrollment, earning points or redeeming rewards, but does not spell out reward mechanics or point value. Square also connects loyalty to its point-of-sale platform for in-person and online sales, and says it partners with hundreds of business apps. If you need specific reward options, confirm them with Square before choosing.
04Ease of use and learning curve
The published product information does not publish setup steps, onboarding requirements or learning-curve details for either service, so we can’t reliably call one easier to use. Square may be the more straightforward fit to evaluate if your business already uses its point-of-sale platform: Loyalty is presented alongside Square sales tools and marketing campaigns. That is a fit consideration, not a claim about setup time.
Fivestars lists more messaging and customer-tracking functions, which makes it worth checking how those features are configured and whether your team will use them. Before switching, ask both vendors about data migration, staff training, contract terms and how rewards work. Those details are not published in the published information.
Questions people ask
What is the Square loyalty program?
Square describes Loyalty as a program for welcoming new customers and encouraging repeat visits. Its pricing page counts loyalty visits when a customer enrolls, earns points or redeems rewards. The published product information does not detail available reward types or how points convert to rewards.
How much are 10,000 loyalty points worth?
The published information does not publish a dollar value for 10,000 points. Square’s pricing page describes visits and the actions that count toward them, not a points-to-cash conversion. Fivestars’ published details also do not specify a conversion rate, so ask the vendor for its reward rules.
What are the 10 most common types of loyalty programs?
The published product information does not rank or list ten common loyalty-program types. It describes Fivestars as offering loyalty and rewards, and Square as offering a loyalty program, but neither page details a full set of program mechanics. We would not use these materials to claim a top-ten list.
What are the downsides of running a loyalty program?
For these options, the main decision risks in the published information are uncertain costs and unclear reward mechanics. Fivestars does not publish pricing or billing terms; Square lists $60 per location monthly for up to 500 loyalty visits, but does not detail reward rules. Get both clarified in writing.