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Paid plans start at $15/mo. There's also a free plan.
Smile.io has a free plan, with paid plans starting at $15/month for Essential. Standard is $79/month and Growth is $199/month; Smile Plus is listed at $999/month with annual billing, while Enterprise pricing is custom. The main constraint is order volume: plans list limits from 200 to 7,500 monthly orders before Enterprise’s unlimited allowance. Growth is the first listed plan with VIP, but extra orders cost $20 per 100; Smile Plus lists $5 per 100 extra orders.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Free | — | $0 | New stores starting a loyalty program |
| Essential | — | $15 | Stores gaining traction |
| Standard | — | $79 | Established stores investing in loyalty |
| Growth | — | $199 | Growing brands expanding loyalty |
| Smile Plus | $999 | — | Large brands needing more control |
| Smile Enterprise | — | Quote | Enterprise retailers over $40M revenue |
Add-ons and overages
- Growth: $20 per additional 100 orders
- Smile Plus: $5 per additional 100 orders
02What the plan grid doesn't tell you
Order overages
Growth adds $20 per 100 orders; Smile Plus adds $5 per 100. Overage pricing for other plans is not published.
Smile Plus billing
The listed price is $999/month, but Smile Plus uses annual billing rather than monthly billing.
Integration caps
Essential includes 1 integration and Standard includes 2. Growth and Smile Plus list unlimited integrations.
VIP program price
VIP is listed as a Growth feature at $199/month. It is not listed among the lower plans’ inclusions.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| New stores testing loyalty | Free | It costs $0 and includes points, referrals and up to 200 monthly orders. |
| Stores adding product rewards | Essential | At $15/month, it includes free product rewards, a dedicated loyalty page and up to 500 monthly orders. |
| Brands that need VIP tiers | Growth | It includes a VIP program, unlimited integrations and up to 2,500 monthly orders for $199/month. |
04Is Smile.io worth the money?
Smile.io is worth considering if you need Shopify loyalty features and can keep order volume within a plan’s allowance. Free lets a new store start with points and referrals, while Essential adds free product rewards and a dedicated loyalty page. The pricing gets harder to justify as order caps rise: Standard allows 1,000 monthly orders, and VIP appears on Growth at $199/month. Check your order counts and possible overage charges before choosing.
Smile.io pricing FAQ
How much does Smile.io cost?
Smile.io has a free plan. Essential starts at $15/month, Standard is $79/month, and Growth is $199/month. Smile Plus is listed at $999/month and billed annually; Smile Enterprise has custom pricing. Free, Essential, Standard and Growth are billed monthly.
How expensive is a loyalty program?
The cost depends on the product and plan. For Smile.io, prices range from free to $199/month for Growth, with Smile Plus listed at $999/month and Enterprise pricing custom. Order allowances also vary, and Growth and Smile Plus list extra-order charges.
What is loyalty program software?
Loyalty program software helps a business run customer rewards and related programs. Smile.io lets Shopify brands create points, referrals and VIP tiers, with other listed program elements including cashback, memberships, badges and challenges.
What is Smile.io used for?
Smile.io is a loyalty platform for Shopify brands, including Shopify Plus merchants. It supports programs with points, rewards, VIP tiers and referrals, and the product description says brands can run programs across online and in-store shopping.