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Paid plans start at $60/mo.
Square Loyalty starts at $60 per location per month for the 0–500 Loyalty Visits plan. That includes up to 500 loyalty visits per calendar month, and Square counts enrollment, earning points, and redeeming rewards as visits. There is no free plan listed; trial terms and annual billing are not published. The key pricing wrinkle is the per-location cap: Square does not publish what happens above 500 visits or what a higher-volume option costs.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| 0–500 Loyalty Visits | — | $60 | Locations with up to 500 loyalty visits |
02What the plan grid doesn't tell you
Per-location pricing
The listed $60 monthly price applies per location. Two locations would cost $120 monthly at that rate.
Above 500 visits
Overage fees, a higher tier, and what happens after 500 visits are not published.
What counts as a visit
Enrollment, earning points, or redeeming rewards each count toward the monthly location limit.
Annual and trial terms
Annual billing and trial availability are not published; the pricing information lists no free plan.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Locations under the cap | 0–500 Loyalty Visits | The listed plan covers up to 500 loyalty visits per calendar month at one location. |
| Businesses with multiple locations | 0–500 Loyalty Visits | The price is per location, so budget $60 monthly for each location using the plan. |
| Locations above 500 visits | 0–500 Loyalty Visits | This is the only listed plan; pricing or options above 500 visits are not published. |
04Is Square Loyalty worth the money?
At $60 per location monthly, Square Loyalty is easiest to justify for a business already using Square that expects no more than 500 counted loyalty visits per location each month. It is a weak fit if you need clear scaling costs: Square does not publish annual pricing, an overage rate, or a higher-volume tier here. The product information also does not describe specific rewards or program mechanics, making it harder to judge what the fee buys against other loyalty tools.
Square Loyalty pricing FAQ
How much does Square Loyalty cost?
Square Loyalty's listed 0–500 Loyalty Visits plan costs $60 per location per month. It covers up to 500 loyalty visits per calendar month. The pricing information does not list another tier or a price for locations that exceed that limit.
Does Square Loyalty have a free plan or trial?
Square lists no free plan. Trial availability is not published, so we can't confirm from the pricing information whether you can try the program at no charge before paying. The listed starting price is $60 per location per month.
What counts as a loyalty visit?
Square counts enrolling in the program, earning points, or redeeming rewards as a loyalty visit. Those activities count toward the 500-visit monthly limit for each location, so the cap is not limited to visits where a customer redeems a reward.
Does Square publish annual or overage pricing?
Annual billing and overage pricing are not published on the vendor's site. It lists a $60 monthly price per location for up to 500 loyalty visits, but does not explain the price or plan options for higher visit volumes.