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Review · Rewards software

Como review

A broad loyalty and marketing toolkit for food and retail, but unlisted pricing makes value hard to judge before a sales demo.

6.0/10Search Legion score

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The bottom line

Strong feature coverage, but custom-quote pricing and limited public evidence make it hard to compare.

Como combines personalized loyalty, a branded app, customer insights, marketing automation, omnichannel messaging and online ordering for food, beverage and retail businesses. That’s a wide feature set, though the published information doesn’t establish how easy it is to use or what support includes.

Pricing is handled through custom quotes; monthly and annual rates, trial availability and plan inclusions are not published on the vendor's site. The Reddit discussions provided are about the Italian football club, not Como software, so they offer no useful evidence of customer sentiment.

Good fit if

  • Food and beverage loyalty programs
  • Retailers wanting a branded app
  • Businesses combining ordering and marketing

Skip it if

  • Teams needing public, comparable pricing
  • Buyers who require a published free trial
  • Teams seeking verified user feedback
Como homepage
Como homepage, captured Nov 6, 2026

ScoresHow it rates

  • Features8
  • Ease of use6
  • Value for money4
  • Support5
  • User sentiment5

What works

  • Personalized loyalty can use preferences and purchase history
  • Branded mobile app is part of the offering
  • Messaging spans push, in-app, email and SMS
  • Marketing automation supports targeted campaigns
  • Online ordering includes browsing, ordering and payment

What doesn't

  • Monthly and annual prices are not published
  • Pricing requires a custom quote
  • Free-trial availability is not published
  • Plan inclusions are not listed
  • The Reddit threads we read do not discuss the software

01What Como actually does

Como is customer engagement and loyalty software for food, beverage and retail businesses. Its pitch is to manage loyalty, customer data and marketing across in-store and online channels, with a branded mobile app as part of the package. The stated feature set also includes online ordering through an app or website, digital payments and AI-powered customer insights.

For loyalty, Como says businesses can tailor offers using customer preferences and purchase history. For marketing, it supports push notifications, in-app messages, email, SMS and surveys, alongside campaign automation. The product description presents these as parts of one customer engagement toolkit, rather than separate point solutions. It does not, however, explain which features are included in each plan or how they connect to a business’s existing systems.

02Where Como is strong

Como covers several jobs that food, beverage and retail operators may otherwise handle with separate tools: loyalty, customer messaging, campaign automation and online ordering. That breadth is its clearest strength on paper. Businesses can tailor loyalty experiences around customer preferences and purchase history, then use targeted campaigns to promote products or try to win back customers.

The channel range is useful for businesses that want to reach customers in more than one place. Como lists push notifications, in-app messages, email, SMS and surveys, while its branded app gives businesses a customer-facing home for loyalty and ordering. Customers can browse, order and pay through the app or website, according to the product description.

Como also says it provides real-time customer data and personalized AI insights. That could make the toolkit more useful than a basic points program, but the available material does not explain how those insights are generated or what data they use. The practical upside is a potentially consolidated customer journey; the caveat is that feature breadth alone does not show how well Como fits a particular business’s existing setup.

03Where it falls short

The biggest obstacle is price transparency. The pricing information available to us lists custom quotes, with no published monthly or annual price and no package inclusions. The starting price is not published, and the published pricing data does not confirm whether a free trial is available. It lists no free plan.

Specific limits and caps are also not published in the material we reviewed. We could not verify contact or location allowances, message volumes, app limits, or which features require a higher-tier plan. That makes it difficult to compare Como with a loyalty platform or marketing stack before speaking to sales. The available public description lays out a broad feature set, but offers limited detail on implementation and plan boundaries. Our verdict: strong feature coverage, but custom-quote pricing and limited public evidence make it hard to compare.

04Como pricing: what you'll actually pay

Como does not publish a monthly or annual price. The available pricing information lists a custom quote for businesses seeking a tailored plan, with no amount disclosed. It also lists no free plan or free trial; treat both as unavailable unless Como confirms otherwise directly. The pricing information was checked on November 6, 2026, and marked low confidence.

There is no public tier table, so we can’t calculate a jump between plans or compare plan caps. Add-on prices and billing terms are not published either. The listing shows no add-ons, but that does not confirm every feature is included in a quote. Como’s feature set includes loyalty, branded apps, customer data and insights, messaging, marketing automation, and online ordering; ask which of those are included, and whether usage limits or setup fees apply.

For a useful comparison, request a written quote with billing frequency, contract length, implementation costs, and any fees for messaging, payments, or additional locations. Without those details, the total cost is not comparable with vendors that publish rates.

05Switching to (or from) Como

Como brings loyalty, customer data, marketing, branded apps, and online ordering together. Moving those workflows may involve more than importing a customer list: confirm what data can be migrated, who handles the work, and whether existing app, ordering, and campaign setups need to be rebuilt. The available information does not specify migration services, export formats, or contract terms.

Before signing, ask Como for a sample data export and a written list of fields it can return, including purchase history, loyalty balances, and consent records. Confirm how you can retrieve that data if you leave, what happens to your branded app and ordering links, and whether any fees or notice periods apply. These details are not published on the vendor's site.

We can’t point to Reddit reports about why customers leave Como: no user feedback was supplied. Treat claims about switching pain or satisfaction as unverified, and ask for references from businesses with a similar setup before committing.

From the threadsWhat users say

The Reddit posts discuss Como the football club, not Como’s customer engagement software, so they don’t provide evidence of software users’ experiences. Football fans celebrate the club’s record win, while opinions on its playing style and hype are more divided.

Record-breaking win
Biggest win in CL history goes to...Como. Just like we all expected
r/soccer · view thread
Smart club building
Como is the perfect example of how you can use money wisely and build a culture of pure football around it, if you have the correct people at the right place in the management
r/seriea · view thread
Club hype
Como is the Johnny-come-lately, I just started watching Serie A, preferred flavor of a club
r/seriea · view thread
Possession debate
they play stale possession football
r/seriea · view thread

Questions people ask

What is Como?

Como is customer engagement and loyalty software for food, beverage, and retail businesses. It brings together loyalty, customer data, and marketing across in-store and online channels. The listed capabilities also include branded apps, online ordering, digital payments, and AI-powered customer insights.

What marketing channels does Como support?

Como lists push notifications, in-app messages, email, SMS, and surveys for omnichannel messaging. Its marketing automation tools are described as supporting targeted campaigns to grow sales, promote products, and win back customers. The published product information does not specify channel-level limits or plan restrictions.

Can Como personalize loyalty offers?

Yes. Como describes personalized loyalty experiences based on customer preferences and purchase history. It also says its customer data and AI-powered insights can help inform business decisions. The published information does not detail specific loyalty mechanics, personalization rules, or which plan includes each capability.

How much does Como cost?

Como does not publish monthly or annual prices in the published pricing information. Pricing is handled through demos and custom quotes, and the listed plan is called “Custom quote.” There is no published starting price, so businesses will need to contact Como for pricing tailored to their requirements.

Does Como include a branded app and online ordering?

Yes. Como lists a branded mobile app designed to reflect a business’s brand, plus online ordering through an app or website. Customers can browse, order, and pay through those channels. The published information does not specify app customization limits, payment methods, or whether these features cost extra.

Sources

  1. Como homepage
  2. Como pricing, compiled via web search from capterra.com, loyaltyranking.com, comosense.com
  3. Reddit: Post Match Thread: Lens 1-9 Como | UEFA Champions League
  4. Reddit: Como gets a strong win on their away UCL match against Lens
  5. Reddit: Como is the 1st team in UEFA Champions League history which scores 9 goals in an away game. Eight teams shared the record which was just 7 away goals.
  6. Reddit: the Como hype