We may earn a commission if you buy through links on this page. It never changes a score or a ranking. How we make money
For most teams, Apollo is the strongest starting point: it combines prospecting and outreach, with plans listed from $49 and a free plan. Clay is a better fit for multi-source enrichment and GTM workflows, but starts at $167. Lead411 and Datanyze offer lower entry prices; their different data and usage limits matter. For revenue intelligence, partner data, M&A or specialist research, the shortlist changes quickly. We ranked these tools by broad usefulness, price visibility and fit—not by feature count alone. Check credit limits, seat requirements and custom terms before switching.
Quick picksThe shortlist
ApolloApolloBest overall · $49/mo
ClayClayBest for enrichment · $167/mo
Lead411Lead411Best for sales triggers · $40.83/mo
DatanyzeDatanyzeBest budget pick · $21/mo
KoalaKoalaBest for sales plays · $200/mo
CrossbeamCrossbeamBest for partner sales · $400/mo
D&B HooversD&B HooversBest for account research · $44.08/mo
GongGongBest for revenue intelligence · Custom
AmplemarketAmplemarketBest all-in-one sales · $600/mo
WarmlyWarmlyBest for inbound teams · $833.33/mo
HG InsightsHG InsightsBest for market intelligence · $1,833.33/mo
Vertical IQVertical IQBest for industry profiles · $100/mo
UserGemsUserGemsBest for job-change signals · $3,333.33/mo
GrataGrataBest for M&A research · Custom
HarmonicHarmonicBest for startup signals · Custom
ClariClariBest for forecasting · Custom
ChorusChorusBest for call coaching · Custom
RillaRillaBest for field sales · Custom
SalesIntelSalesIntelBest for buying signals · Custom
Revenue.ioRevenue.ioBest for Salesforce teams · Custom
AcuityMDAcuityMDBest for MedTech sales · Custom
TracxnTracxnBest for private markets · Free
WinmoWinmoBest for ad sales · Custom
HookHookBest for customer success · Custom
Charm.ioCharm.ioBest for TikTok Shop · Custom
01Compared at a glance
| Tool | Score | From | Free plan | Trial |
|---|---|---|---|---|
| ApolloApollo | 6.8 | $49/mo | Yes | 14 days |
| ClayClay | 7.2 | $167/mo | Yes | 14 days |
| Lead411Lead411 | 6.7 | $40.83/mo | Yes | 7 days |
| DatanyzeDatanyze | 6.3 | $21/mo | Yes | 90 days |
| KoalaKoala | 7.0 | $200/mo | Yes | 14 days |
| CrossbeamCrossbeam | 6.7 | $400/mo | Yes | — |
| D&B HooversD&B Hoovers | 5.5 | $44.08/mo | No | 1 month |
| GongGong | 6.2 | Custom | No | — |
| AmplemarketAmplemarket | 6.3 | $600/mo | No | Yes |
| WarmlyWarmly | 6.2 | $833.33/mo | No | — |
| HG InsightsHG Insights | 6.7 | $1,833.33/mo | No | — |
| Vertical IQVertical IQ | 6.8 | $100/mo | No | 7 days |
| UserGemsUserGems | 6.5 | $3,333.33/mo | No | — |
| GrataGrata | 6.4 | Custom | No | — |
| HarmonicHarmonic | 6.3 | Custom | No | — |
| ClariClari | 5.8 | Custom | No | — |
| ChorusChorus | 6.0 | Custom | No | — |
| RillaRilla | 6.3 | Custom | No | — |
| SalesIntelSalesIntel | 6.2 | Custom | No | — |
| Revenue.ioRevenue.io | 6.2 | Custom | No | — |
| AcuityMDAcuityMD | 6.5 | Custom | No | — |
| TracxnTracxn | 6.2 | Free | Yes | — |
| WinmoWinmo | 6.0 | Custom | No | — |
| HookHook | 5.8 | Custom | No | — |
| Charm.ioCharm.io | 5.8 | Custom | No | — |
02The picks, in detail
- Best overallApolloApollo
Apollo combines prospecting and outreach, making it a practical starting point for teams trying to consolidate tools. The published pricing lists a free plan and paid plans from $49. Its credit limits and data quality deserve scrutiny, especially if prospecting volume is high. Choose it when you want broad coverage without starting with an unpublished enterprise quote.
What works
- Prospecting, outreach and dialing share one workspace
- Homepage lists 240M+ contacts and 30M+ accounts
- AI agents can research, build lists and follow up
What doesn't
- Basic is $65 monthly or $49 with annual billing
- Basic limits daily sends to 250 per user
- Free plan limits selection to 25 records
- Best for enrichmentClayClay
Clay fits teams that need multi-source enrichment, CRM workflows and automated prospect research in one place. The published pricing lists a free plan and a starting price of $167, so usage limits should factor into the comparison. It ranks below Apollo for general use because its workflow focus and higher entry price may not suit every sales team.
What works
- Marketplace includes more than 200 data and AI vendors
- Waterfalls combine multiple providers for enrichment
- Free plan includes unlimited seats and tables
What doesn't
- Launch starts at $185 monthly, or $167 annually
- Free plan is capped at 500 monthly actions
- Free plan includes only 100 monthly data credits
- Best for sales triggersLead411Lead411
Lead411 combines contact data with company signals, intent features and API access. Its published starting price is $40.83, with a free plan listed, making it one of the lower-cost options here. The key caveat is data verification: the published summary says buyers should verify the data. It suits outbound teams that will check coverage before committing.
What works
- Spark starts at $49 monthly, with annual billing lowering its monthly equivalent
- Pilot Light offers 50 free exports over seven days
- Spark includes 1,000 exports per month
What doesn't
- Blaze pricing is not published
- Buyer Intent add-on pricing is not published
- Spark's 1,000-export limit may constrain high-volume teams
- Best budget pickDatanyzeDatanyze
Datanyze is aimed at low-volume B2B prospecting, Chrome-based contact lookups and budget-conscious solo sellers. The published pricing lists a free plan and starts at $21, but only 80 monthly reveals are noted. That cap can constrain regular prospecting. It makes more sense for occasional lookups than for a team that needs a large contact flow.
What works
- Paid plans start at $29 month-to-month
- Annual billing lowers the listed price to $21 monthly
- Chrome extension reveals contact details on LinkedIn
What doesn't
- Entry paid plan is capped at 80 monthly credits
- Each contact reveal costs one credit
- Annual plans are charged upfront and non-refundable
- Best for sales playsKoalaKoala
Koala covers a broad sales-play workflow, including signal-led outreach and AI-agent configuration. A free plan is listed, with pricing from $200. Credit needs and seat costs are the main checks before scaling, so the low-friction starting point may not predict the full bill. It is a reasonable shortlist option for RevOps teams building coordinated sales workflows.
What works
- Free plan includes 2 seats and 100 monthly credits
- All features are listed across the plans
- Combines account signals, enrichment, research, and outreach
What doesn't
- Free plan is capped at 100 credits monthly
- Growth costs $1,000/month for 3 included seats
- Business pricing and credit allowance are custom
- Best for partner salesCrossbeamCrossbeam
Crossbeam turns partner CRM overlaps into sales signals, which makes it relevant to partner-led sales teams and companies connecting partner data to AI tools. The published pricing lists a free plan, with paid access from $400. That starting price makes value harder to justify for smaller programs. Prioritize it when partner-sourced opportunities are a core sales motion.
What works
- Maps customer, prospect, and opportunity overlaps
- Scores partners using win rates and opportunity size
- Automates alerts through Slack, Salesforce, and HubSpot
What doesn't
- Free plan has 50 credits per year
- Free mapping views cap at 50 records
- Connector costs $400 monthly with annual billing
- Best for account researchD&B HooversD&B Hoovers
D&B Hoovers is a fit for researching named accounts and checking business identities. The published starting price is $44.08, but buyers may need Enterprise pricing, and credit needs warrant a closer look. Its appeal is account research rather than a complete prospecting-and-outreach stack. Get a clear quote and credit estimate before comparing it with broader platforms.
What works
- Dun & Bradstreet says its business intelligence is verified and continuously updated
- D-U-N-S Numbers provide persistent business identity
- Homepage describes account insights and buying signals
What doesn't
- Homepage does not detail D&B Hoovers’ specific features
- Essentials limits users to 150 company credits monthly
- Essentials limits users to 150 contact credits monthly
- Best for revenue intelligenceGongGong
Gong brings interaction insights, call coaching, forecasting and engagement into a broad revenue-intelligence offer. The published material gives no public starting price, and reported workflow friction is a reason to evaluate carefully. It ranks below lower-cost prospecting options because the audience is narrower and the switching cost is difficult to assess without a quote.
What works
- Covers interaction analysis, engagement, forecasting and enablement
- AI agents can automate follow-ups and pipeline edits
- Revenue Graph connects revenue data with customer interactions
What doesn't
- Starting price and billing period are not published
- Pricing includes a platform fee based on supported users
- A Reddit user reports duplicating updates in Gong and Salesforce
- Best all-in-one salesAmplemarketAmplemarket
Amplemarket covers prospect data and signals alongside email, calls and social coordination. That breadth suits funded teams looking to consolidate sales tools, but the published starting price is $600 and custom tiers limit who can judge the bill upfront. It is a stronger fit for teams ready to compare a bundled platform against several existing subscriptions.
What works
- Combines B2B data, buying signals and CRM context
- Coordinates email, calls and social outreach
- AI agents prepare research-backed prospect outreach
What doesn't
- Startup is $600/month on an annual term
- Growth and Elite pricing is custom
- Monthly billing rates are not published
- Best for inbound teamsWarmlyWarmly
Warmly combines visitor identification with GTM automation and account-level intent signals, targeting B2B teams with high inbound volume. Its published starting price is $833.33, so the match data needs to justify the spend. That price makes it a poor default for low-volume teams. Consider it when visitor identification and outreach consolidation are both priorities.
What works
- Person-level visitor identification and company data
- 10K monthly credits included in listed plans
- Inbound chat includes an AI Studio Agent
What doesn't
- Annual-billing entry price equals $10,000 per year
- No free plan is listed
- Free-trial availability is not published
- Best for market intelligenceHG InsightsHG Insights
HG Insights combines GTM data sources with market and account intelligence and AI-assisted sales workflows. The published starting price is $1,833.33, and the summary flags a two-year term. Those conditions make this a substantial commitment, not an easy trial purchase. It is most relevant to organizations that need broad intelligence coverage and can validate the long contract.
What works
- Combines market, account, buyer, technology, spend, and intent intelligence
- Starter includes five seats and from 8,000 intelligence credits
- Growth includes premium LinkedIn, Slack, and GitHub signals
What doesn't
- Starter is listed at $1,833.33 monthly on a standard two-year term
- One-year terms cost 10% more
- Quarterly billing carries an unpublished premium
- Best for industry profilesVertical IQVertical IQ
Vertical IQ offers NAICS-level industry profiles for small-business advisors, lenders and teams assessing industry-specific business risk. The published starting price is $100, though pricing needs clarification before commitment. Its focused industry depth can be useful, but it is not a general prospecting replacement. Choose it when industry research is central to client preparation or lending work.
What works
- Profiles cover every six-digit NAICS code in the U.S. and Canada
- Industry-specific benchmarks support creditworthiness and viability reviews
- Risk signals flag sector pressures such as margins and regulation
What doesn't
- Single-user annual plan costs $1,200
- Three-user annual prices vary between $1,450 and $1,600
- Quarterly billing costs $450, or $150 per month equivalent
- Best for job-change signalsUserGemsUserGems
UserGems is aimed at enterprise ABM and sales teams coordinating signals across channels and tracking thousands of accounts. Its published starting price is $3,333.33, a steep commitment if the main need is job-change tracking alone. It ranks lower for broad buyers because of that price and enterprise focus. Get clear scope and account limits before comparing alternatives.
What works
- Combines first- and third-party buying signals
- Research Agent can enrich missing accounts and contacts
- Gem-E analyzes 600+ signals for scoring
What doesn't
- Core starts at $40,000 per year
- Monthly billing is not published
- No free plan; trial availability is not published
- Best for M&A researchGrataGrata
Grata gives M&A teams and investors a private-company database and research workspace, with deal context in one place. The published material lists no public starting price and describes it as a tool for teams able to handle their own outreach. It is a specialized research choice, not a turnkey sourcing solution with transparent costs.
What works
- Maps 22M+ private companies, including bootstrapped and founder-owned businesses.
- Lists 10M executive contacts, described as verified and continuously refreshed.
- Includes 55K+ live deals and mandates from the MergerLinks advisor network.
What doesn't
- Starting price and plan prices are not published.
- Private-company data coverage can be hit or miss, Reddit users report.
- Reddit users distinguish databases from sourcing platforms; teams still need to do outreach.
- Best for startup signalsHarmonicHarmonic
Harmonic is designed for investors sourcing early-stage companies, corporate development research and GTM teams tracking startup signals. Its pricing and limits are not published on the vendor's site, making value difficult to compare before a sales conversation. It may fit teams that need startup coverage specifically, but broad prospecting buyers should seek a detailed quote first.
What works
- Console lists 40 million companies and 200 million people
- Scout AI supports recurring searches and alerts
- People monitoring tracks career moves and connections
What doesn't
- Monthly and annual prices are not published
- API seat and usage limits are not published
- Overage costs are not published
- Best for forecastingClariClari
Clari focuses on revenue forecasts, deal risk and account-team next steps. Its feature set is broad, but the published material lists no public price and little useful user feedback. That makes the cost of switching hard to assess. It belongs on a shortlist when forecast management is the primary need, not when the goal is simply to add contact data.
What works
- Forecasting includes human and AI projections
- Surfaces deal risks and related plays
- Captures signals across a sales stack
What doesn't
- Starting price is not published
- No plans or billing terms are listed
- Pricing page directs buyers to sales
- Best for call coachingChorusChorus
Chorus covers conversation insights tied to CRM, deal momentum, sales coaching and onboarding. The published material does not list a public price, so buyers cannot compare the cost of switching from the available information. It suits teams prioritizing recorded-call insights, but its fit is narrower than prospecting platforms that also provide contact data.
What works
- Analyzes customer calls and provides transcriptions
- Captures meetings and emails alongside calls
- Supports coaching, onboarding, and performance insights
What doesn't
- Starting price is not published
- Only an Enterprise / custom plan is listed
- Monthly and annual billing terms are not published
- Best for field salesRillaRilla
Rilla is built for in-person sales teams that coach across locations, including teams without a formal sales script. The published material lists no public price and flags concerns about recording and adoption. Those are practical rollout questions, not details to leave until after purchase. Consider it when field coaching is the problem you need to solve.
What works
- Records in-person sales conversations
- AI coaching can reflect a team's sales process
- Can learn from top performers without a script
What doesn't
- Pricing and billing terms are not published
- Requires a custom quote through a demo request
- One Reddit commenter reported heavy phone battery drain
- Best for buying signalsSalesIntelSalesIntel
SalesIntel combines prospecting data and workflows with buying signals, targeting GTM teams that are comfortable with custom quotes. The published material gives no public starting price and notes mixed data feedback, leaving value uncertain before evaluation. It could suit teams seeking a consolidated platform, but buyers should verify data coverage and ask for a detailed quote.
What works
- Combines contact data, intent signals, and GTM automation
- Lists 200M+ verified contacts and 54M+ mobile numbers
- Tracks 30+ signal categories and 60,000+ intent topics
What doesn't
- Starting price is not published; a custom quote is required
- Intent and other capabilities are listed as add-ons
- Reddit feedback on data quality is mixed
- Best for Salesforce teamsRevenue.ioRevenue.io
Revenue.io is positioned for Salesforce teams with 15 or more seats that want dialing, coaching and call scorecards together. Its pricing is not published on the vendor's site. Get a detailed quote and confirm usage limits before switching, particularly if dialing volume affects cost. The seat requirement also makes it a poor fit for smaller teams.
What works
- Combines sales engagement and dialing
- Conversation summaries, transcripts, and qualifying insights
- Configured real-time guidance for reps
What doesn't
- Monthly and annual prices are not published
- Custom, per-seat pricing makes comparison harder
- Plans are aimed at teams with 15+ seats
- Best for MedTech salesAcuityMDAcuityMD
AcuityMD targets MedTech commercial teams sizing markets by region and planning sales territories. The published material does not publish pricing and notes scant user feedback, leaving important buying questions open. Its specialist focus makes it relevant when MedTech coverage matters, but a general sales team is unlikely to need that narrow fit. Ask for pricing and coverage details.
What works
- Market sizing by code, strategy and region
- AI next-best actions for reps
- Territory planning around high-value opportunities
What doesn't
- Starting price is not published
- Plan details and caps are not published
- Monthly and annual billing details are not published
- Best for private marketsTracxnTracxn
Tracxn is aimed at VC teams sourcing early-stage companies, private-market researchers and sales teams prioritizing growth signals. A free plan is listed, but the published material does not make paid pricing clear. That makes value difficult to judge as needs grow. It is a specialist option for emerging-company research, not a clear replacement for general prospecting software.
What works
- Lite plan is free and needs no credit card
- Search covers 8.4M+ private companies
- Tracks companies across geographies and 3K+ feeds
What doesn't
- Paid plan prices are not published
- Lite has strict, undisclosed usage limits
- Lite prohibits simultaneous logins
- Best for ad salesWinmoWinmo
Winmo serves agencies selling to advertisers, publishers, adtech sales teams and sponsorship sellers tracking opportunities. The published material does not clarify pricing or limits, so buyers cannot judge value upfront. Its fit is strong only for those advertiser and sponsorship workflows. Teams outside that market should compare broader account research tools before requesting a quote.
What works
- Hand-verified decision-maker contacts
- Forecasts agency reviews and launches 3–18 months ahead
- Filters include territory, buying windows, and trigger events
What doesn't
- Monthly and annual prices aren't published
- Seat and usage limits aren't published
- Commercial Essentials requires a custom quote
- Best for customer successHookHook
Hook offers a broad AI toolkit for Customer Success, including account-risk tracking, meeting preparation and renewal follow-up automation. The published material lists custom pricing but no published plan details, making the cost and limits difficult to assess. It is relevant when renewal workflows are the target; prospecting teams should look elsewhere. Ask for a plan breakdown before evaluating.
What works
- Combines product usage, meetings and support data
- Surfaces account risks and renewal blockers
- Includes meeting preparation and executive answers
What doesn't
- Pricing is custom-quoted
- No starting price is published
- Plan details and limits are not published
- Best for TikTok ShopCharm.ioCharm.io
Charm.io focuses on TikTok Shop brand data, DTC competitive intelligence, sourcing and diligence. The published material says pricing and limits are unclear, so it is difficult to judge the buying case in advance. That specialized coverage may matter to teams researching TikTok Shop brands, but it is not a general sales intelligence platform. Request exact limits and pricing.
What works
- Daily sales data spans TikTok Shop categories, shops and products
- Tracks creator, hashtag and video activity
- Compares revenue, ad spend, creator activity and market share
What doesn't
- Starting price is not published
- Monthly and annual prices are not published
- Seat limits are not published
03How we chose
We weigh published pricing, plan limits, product documentation and Reddit sentiment when those sources are available. We distinguish prospect research and prioritization from conversation analysis, since buyers may need one, the other or both. We give more weight to details a buyer can verify—such as disclosed prices, stated caps and documented workflows—than to broad vendor claims. When a price or limit is not published in the material we can verify, we say so rather than estimate it. This is a source-based comparison, not a report of hands-on testing.
04Choose the job before the product
Start with the work you need to improve. Sales intelligence tools are aimed at identifying and prioritizing prospects; conversation intelligence tools analyze sales conversations to help improve outcomes. If your main problem is finding suitable accounts or contacts, compare prospect data, filtering and prioritization against your workflow. If it is understanding calls, focus on conversation analysis and how its findings reach the people who can act on them.
Then check how the tool fits your existing process. Read the documentation for supported workflows and integrations, and confirm any limits that affect the users or records you plan to include. A broad feature list is less useful than a clear answer to a practical question: can the tool support the job your team needs it to do? If you need both categories, assess whether one product covers both requirements or whether you are comparing separate tools.
05Compare total cost and switching risk
Do not compare vendors on headline price alone. Check what the pricing page actually publishes, which plan includes the capabilities you need, and whether seats, usage or other limits could change the bill. If pricing or a relevant limit is not published, treat it as unknown and ask the vendor for a written quote and a clear explanation of what is included.
Before switching, document the workflows and data you rely on today. Use product documentation to check how information moves into and out of the tools you are considering, and ask vendors about migration support and any dependencies. These details may not be public, so do not assume an integration or transfer path exists without confirmation. Reddit sentiment can help surface questions to investigate, but individual reports are not a substitute for documented terms. Compare the cost of the proposed setup with the capabilities your team will actually use.
Questions people ask
What is sales intelligence software?
Sales intelligence software helps teams identify and prioritize sales prospects. When comparing products, look for evidence about the data, filters and workflows available in the product documentation. Check published plan limits too; if a relevant limit is not stated, treat it as unknown and ask the vendor.
How is conversation intelligence different?
Conversation intelligence focuses on analyzing sales conversations to help improve sales outcomes, while sales intelligence focuses on prospect identification and prioritization. A team may need one category or both. Compare products against the specific work you want to improve rather than assuming the categories offer interchangeable capabilities.
How much does sales intelligence software cost?
There is no single price that applies across this category. Use each vendor’s pricing page for published prices and plan limits; where those details are not published, mark them as unknown and request a written quote. Confirm which plan includes the features and capacity your team needs before comparing totals.
What should we check before switching tools?
List the workflows, data and integrations you depend on, then check the new product’s documentation and confirm anything it does not cover. Ask about migration, pricing, plan limits and support in writing. Treat user reports as prompts for questions, not proof that a workflow or migration will work for your team.