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Switching guide · 6 options

Gong alternatives

Gong’s pricing is unpublished. Compare options by what you’re replacing: forecasts, call coaching, outreach or prospecting workflows.

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Gong bundles interaction insights with forecasting and engagement, but that breadth may be more than your team needs. Reddit commenters describe duplicated work when they update Salesforce and Gong forecasts, and one says a competitor cost significantly less while covering about 80% of the same job. Gong’s price is not published on the vendor's site, so a clean cost comparison is impossible. These alternatives cover narrower jobs; match the replacement to the workflow you actually want to keep.

01Why people leave Gong

Forecasting can duplicate CRM work

Reddit commenters say keeping Salesforce current and entering forecasts in Gong can mean updating the same information twice.

Price and licensing draw complaints

One Reddit commenter says a competitor cost significantly less and did about 80% of the same job; Gong’s price is not published here.

Some buyers want more CRM automation

A Reddit commenter wants captured customer insights to update the CRM and deal stages, reducing manual Salesforce and forecast updates.

02The alternatives, ranked by fit

  1. Forecasting and deal risk

    Clari

    If the reason you’re leaving is Gong’s forecasting workflow, Clari is the closest fit in this shortlist: it focuses on revenue forecasts, deal risk and next steps. That gives sales teams a more focused option to evaluate rather than assuming they need Gong’s wider interaction-insights bundle. Clari has no published starting price, and the available user feedback is limited.

    Trade-off: No public price, and it is not listed as a call-recording tool.

    5.8/10
    from
    Custom
  2. Sales plays and signals

    Koala

    Koala covers sales-play workflows and is aimed at teams consolidating sales-play tools, testing signal-led outreach or configuring AI agents. It may fit if you want to narrow the change to outreach and plays rather than replace Gong with another broad revenue-intelligence suite. The listing shows a free plan and pricing from $200; check credit needs and seat costs before scaling.

    Trade-off: Credit needs and seat costs may affect the price as you scale.

    7.0/10
    from
    $200/mo
    free plan
  3. Prospecting and outreach

    Apollo

    Apollo combines prospecting and outreach, making it a better fit if you want to shift budget from interaction intelligence toward finding and contacting prospects. The listing starts at $49 and notes a free plan, but warns buyers to check monthly credit limits and data quality. It is not presented as a call-recording or forecasting substitute.

    Trade-off: Check monthly credit limits and data quality before switching.

    6.8/10
    from
    $49/mo
    free plan
  4. Enrichment and workflows

    Clay

    Clay is built around multi-source enrichment, CRM and data workflows, and automated prospect research. Choose it if your bigger gap is assembling and enriching GTM data rather than reviewing recorded customer conversations. Its listing starts at $167 and includes a free plan; the price and usage limits need close scrutiny.

    Trade-off: Usage limits and pricing need close scrutiny.

    7.2/10
    from
    $167/mo
    free plan
  5. In-person sales coaching

    Rilla

    Rilla is aimed at in-person sales teams and managers coaching across locations, including teams without a formal sales script. It is a more relevant option if Gong’s recorded-call workflow does not match how your reps sell in the field. The listing has no published price and flags concerns about recording and adoption.

    Trade-off: No published price; recording and adoption are concerns.

    6.3/10
    from
    Custom
  6. Inbound visitor signals

    Warmly

    Warmly combines visitor identification and GTM automation with account-level intent signals. It may suit B2B teams with high inbound volume that want to consolidate those workflows rather than focus on recorded-call coaching. The listing starts at $833.33 and notes a free plan, so confirm the match data justifies the cost.

    Trade-off: The listed starting price is high, and match data needs scrutiny.

    6.2/10
    from
    $833.33/mo

03Side by side

ToolScoreFromFree planBest for
Gong (current)6.2CustomNoRevenue teams consolidating interaction insights
Clari5.8CustomNoSales teams managing revenue forecasts
Koala7.0$200/moYesTeams consolidating sales-play tools
Apollo6.8$49/moYesTeams consolidating prospecting and outreach
Clay7.2$167/moYesTeams running multi-source enrichment
Rilla6.3CustomNoIn-person sales teams
Warmly6.2$833.33/moNoB2B teams with high inbound volume

Questions people ask

How should we choose a Gong alternative?

Start with the job you need to retain. Clari is listed for forecasts and deal risk; Rilla fits in-person coaching; Apollo and Clay center on prospecting, outreach, enrichment and GTM workflows. The published descriptions do not establish any of these as a like-for-like replacement across every Gong workflow.

Which Gong alternative is cheaper?

The pricing page gives Gong no public starting price, so we can’t establish which option is cheaper overall. It lists Apollo from $49, Clay from $167, Koala from $200 and Warmly from $833.33, each with a free plan. Check the product’s limits and your required seats before comparing costs.

Can Clari replace Gong for forecasting?

Clari is listed for managing revenue forecasts, tracking deal risk and prioritizing next steps. But its listing has no public price and little useful user feedback, and the published material does not say it replaces Gong’s recorded-call or engagement capabilities. Validate feature coverage before moving CRM workflows.