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Paid plans start at $167/mo. There's also a free plan.
Clay has a free plan, and paid plans start at $167/month when billed annually ($185 month-to-month), according to the pricing page. That entry price buys Launch, with starting allowances of 15,000 actions and 2,500 data credits per month. Growth starts at $446/month annually ($495 monthly). The catch: actions and data credits are separate limits, and paid allowances are starting tiers. Clay also lists a 14-day free trial, but the pricing details do not specify its scope.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Free | $0 | $0 | People starting to build in Clay |
| Launch | $167 | $185 | Small teams automating prospecting |
| Growth | $446 | $495 | Teams with CRM workflows and campaigns |
| Enterprise | — | Quote | Organizations building GTM systems at scale |
Add-ons and overages
- The page lists bulk company, people, and job enrichment data as an Enterprise add-on; price not published.
- Capacity can be expanded. Launch annual action tiers list 480K/yr at $135/mo, 720K at $180/mo, 1.2M at $261/mo, and 2.4M at $486/mo; monthly tiers list 40K at $150/mo, 60K at $200/mo, 100K at $290/mo, and 200K at $540/mo.
- The page also lists data-credit capacity tiers: annual 72K at $261/mo, 120K at $414/mo, 240K at $792/mo, and 600K at $1,913/mo; monthly 6K at $290/mo, 10K at $460/mo, 20K at $880/mo, and 50K at $2,125/mo.
- Seat costs are not published; the Free plan includes unlimited seats.
02What the plan grid doesn't tell you
Actions and credits are separate
Launch starts at 15,000 actions and 2,500 data credits monthly; Growth starts at 40,000 actions and 6,000 credits. Track both limits.
More capacity costs extra
Annual Launch action tiers range from $135/month for 480K actions to $486/month for 2.4M. Data-credit capacity has separate tiers and prices.
Enterprise pricing is custom
Enterprise actions and pricing are custom. Bulk company, people, and job enrichment data is an add-on, but its price is not published.
Seat pricing is not published
The Free plan includes unlimited seats. The pricing page does not publish seat costs for paid plans.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| People starting with workflows | Free | Use the free allowance of 500 actions and 100 data credits monthly to start building in Clay. |
| Small prospecting teams | Launch | Adds phone enrichment and job-change signals, with starting monthly allowances of 15,000 actions and 2,500 data credits. |
| CRM and campaign teams | Growth | Includes CRM and warehouse auto-sync, web intent, and unlimited ad audiences, with higher starting allowances. |
04Is Clay worth the money?
Clay is worth considering if you want enrichment, data providers, and GTM workflows in one system; its feature set spans research, scoring, outreach, CRM enrichment, and audience activation. The price needs more scrutiny than the headline suggests: actions and data credits are distinct, paid allowances are starting tiers, and extra capacity has its own prices. Compared with assembling point tools, the appeal is consolidation; whether that saves money depends on your usage and the integrations you need.
Clay pricing FAQ
How much does Clay cost?
The pricing page lists Free at $0, Launch at $185/month billed monthly or $167/month annually, and Growth at $495 monthly or $446 annually. Enterprise pricing is custom. Clay lists annual billing as saving 10% on Launch and Growth.
Does Clay have a free plan or free trial?
Yes. Free includes 500 actions and 100 data credits per month, plus unlimited seats and tables and up to 200 rows per table. Clay also lists a 14-day free trial, but the pricing details do not say which plan or features it covers.
What is the difference between Launch and Growth?
Launch starts at 15,000 actions and 2,500 data credits monthly and includes phone enrichment and job-change signals. Growth starts at 40,000 actions and 6,000 credits, and adds CRM and warehouse auto-sync, web intent signals, and unlimited ad audiences.
Does Clay charge extra for more usage?
The pricing page lists additional action and data-credit capacity tiers, with separate prices for each. For example, annual Launch action capacity ranges from $135/month for 480K actions to $486/month for 2.4M. Enterprise bulk enrichment is an add-on with unpublished pricing.