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Paid plans start at $49/mo. There's also a free plan.
Apollo has a free plan, and paid seats start at $49 per month on annual billing or $65 month to month, according to pricing details checked November 7, 2026. The annual rate is paid upfront; Organization is annual-only and starts at $119 per seat per month with a three-seat minimum. The headline price is only part of the math: credit allowances vary by plan, extra-credit pricing is not published, and the Inbound Essentials listing cuts off before its included limit is complete. Check those caps against your current workflow before switching.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Free | $0 | $0 | Founders and very light usage |
| Basic | $49 | $65 | Individual sellers doing regular outbound |
| Professional | $79 | $99 | Full-time reps needing more features |
| Organization | $119 | $149 | Teams needing security and controls |
| Custom | — | Quote | Teams needing custom volumes or security |
Add-ons and overages
- Inbound Essentials: $149 per team / month billed monthly or $119 per team / month billed annually; the source text cuts off before completing its included limit.
- Additional credits can be added for the current billing cycle; price not published. Add-ons recur each billing cycle until removed.
What a team pays per month
| Plan | 1 seat | 5 seats | 10 seats | 25 seats |
|---|---|---|---|---|
| Basic | $49 | $245 | $490 | $1,225 |
| Professional | $79 | $395 | $790 | $1,975 |
| Organization (min. 3) | $357 | $595 | $1,190 | $2,975 |
02What the plan grid doesn't tell you
Annual payment upfront
The listed annual rates are discounted, but billing is paid upfront. Monthly billing costs more.
Credits beyond allowance
Extra credits can be added for the billing cycle, but the price is not published. Add-ons recur until removed.
Inbound Essentials limits
It costs $149 per team monthly or $119 annually. The pricing text cuts off before completing its included limit.
Organization seat minimum
Organization requires at least three seats and is marked annual-only, so its $119 per-seat monthly rate is not a month-to-month option.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Founders with light usage | Free | It includes 75 credits per seat monthly, two email sequences and 250 daily sends, with a 25-record selection limit. |
| Individual outbound sellers | Basic | At $49 per seat monthly billed annually, it adds 2,500 monthly credits, unlimited sequences and five automated workflows. |
| Full-time reps needing more | Professional | It includes 4,000 monthly credits, unlimited daily sends and connected mailboxes, and 50 automated workflows. |
04Is Apollo worth the money?
Apollo brings contact data, prospecting, outreach and dialing into one system, which may suit teams trying to consolidate those workflows. But the low annual starting price does not tell you whether the credit allowance fits your volume, and extra-credit pricing is not published. Before switching, compare the seat total and plan caps with your current setup, then check whether Apollo's data coverage and quality meet your needs. The pricing page alone cannot settle that last question.
Apollo pricing FAQ
How much is an Apollo magazine subscription?
The pricing information here covers Apollo.io's sales and prospecting software, not an Apollo magazine subscription. A magazine price is not published on the vendor's site, so we can't give a reliable subscription cost from this source.
Is there a free version of Apollo?
Yes. Apollo's Free plan costs $0 and includes 75 credits per seat per month, two email sequences, 250 daily email sends, one Gmail mailbox per user and a 25-record selection limit. The pricing details also list a 14-day free trial, but don't specify its eligibility or what it includes.
How much is an Apollo subscription?
The Free plan costs $0. Paid plans start with Basic at $49 per seat per month billed annually, or $65 monthly. Professional is $79 annually or $99 monthly; Organization is $119 per seat monthly on an annual-only basis and requires three seats. Custom pricing is not published.
Is Apollo's database free?
Apollo has a free plan, but the listed limits make it a restricted option rather than unlimited free database access: it includes 75 credits per seat per month and a 25-record selection limit. The pricing details do not say that all database records or enrichment are free.