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Most buyers should pick Clay.
Choose Clay for GTM data enrichment, waterfall providers, AI research, and workflow automation. Gong analyzes customer conversations, supports forecasting and sales engagement, and automates follow-up work. Clay is the clearer choice when published entry pricing, a free plan, and enrichment workflows matter: Launch starts at $167/month billed annually or $185 monthly. Gong may fit revenue teams focused on interaction intelligence, but its pricing page publishes no license or platform-fee amount.
01Side by side
| Clay | Gong | |
|---|---|---|
| Starting price | Launch: $167/month annually; $185 monthly | Custom quote; prices not published |
| Free plan | Yes; 500 actions and 100 data credits monthly | No free plan listed |
| Best for | Enrichment-led GTM workflows | Revenue teams analyzing customer interactions |
| Core strength | Enrichment, AI research, and workflow automation | Interaction analysis, forecasting, and sales engagement |
| Learning curve | Ease-of-use review score: 6/10 | Ease-of-use review score: 6/10 |
| Integrations/data | More than 200 data and AI vendors | Existing tech-stack integrations listed as free |
| Team/seat costs | Free plan has unlimited seats; paid seat costs unpublished | Per-user licenses plus platform fee; amounts unpublished |
| Support | Review score: 5/10 | Review score: 5/10 |
Clay Choose Clay if
- Choose Clay if you need enrichment and prospecting workflows.
- Choose Clay if a free plan and unlimited seats matter.
- Choose Clay if you want published starting prices.
Gong Choose Gong if
- Choose Gong if customer-interaction analysis is your priority.
- Choose Gong if forecasting and revenue intelligence fit your team.
- Choose Gong if you can request custom pricing.
02Pricing compared
Clay is the only one here with published entry pricing. Its Free plan includes 500 actions and 100 data credits per month, unlimited seats and tables, and up to 200 rows per table. Launch starts at $185/month billed monthly or $167/month billed annually; it includes 15,000 actions and 2,500 data credits per month. Growth starts at $495 monthly or $446 annually, with 40,000 actions and 6,000 credits per month. Clay says annual billing saves 10%. Higher capacity tiers are listed separately, so check whether action or credit use pushes you beyond the starting allowance. Gong lists per-user licenses plus a platform fee based on supported users, but publishes neither amount nor billing period. Its quote also depends on team-size category. Budget comparison is impossible without a Gong proposal; don't treat its missing price as a zero-cost advantage.
03Features and depth
Clay and Gong solve different problems. Clay is built around GTM data: it brings together more than 200 data and AI vendors, enriches company and contact records, and can combine providers in waterfall enrichment. Its tools include job-change and other intent signals, AI research and scoring, personalized outreach workflows, CRM enrichment, and ad audience sync to LinkedIn, Meta, and Google. Visual workflows let teams build, troubleshoot, and reuse GTM processes. Gong focuses on revenue interactions and sales execution. It captures and analyzes customer interactions, then supports sales engagement, forecasting, and enablement using those interactions. Its AI agents can automate follow-ups, pipeline edits, enablement triggers, and forecast corrections; Revenue Graph connects revenue data with customer interactions. Choose Clay for sourcing, enrichment, and automated GTM plays. Choose Gong when the priority is interaction intelligence and the work tied to pipeline, forecasts, and rep follow-up. These are adjacent revenue tools, not like-for-like replacements.
04Ease of use and learning curve
Clay’s visual canvas gives teams a way to build and troubleshoot workflows, but the review assessment rates ease of use 6/10 and flags price and usage limits for close scrutiny. Its action and data-credit allowances make workflow planning part of setup, not just a billing detail. Gong’s review assessment also rates ease of use 6/10, and its review summary mentions reported workflow friction. The products also require different evaluation work: Clay buyers should map data sources, credits, and actions to their workflows; Gong buyers need a proposal that spells out per-user licenses and the platform fee. Neither source establishes that one is simpler to roll out. Ask both vendors to demonstrate the workflows your team needs and clarify usage limits and total costs before switching.
Questions people ask
Which is better, Momentum or Gong?
The materials here cover Clay and Gong, not Momentum, so we can't make a grounded Momentum-versus-Gong call. Gong is described as a revenue interaction and sales execution platform. Share Momentum's specific product and pricing details before comparing capabilities, costs, or switching fit.
Is Clay a competitor to Apollo?
The available comparison doesn't include Apollo's product scope or pricing, so we can't make a reliable head-to-head call. Clay is described here as GTM data infrastructure for enrichment and workflows. Compare Apollo's data sources, enrichment limits, workflow capabilities, and total price against Clay before switching.
What are the best alternatives to Clay?
The published material doesn't name Clay alternatives beyond Gong, and Gong focuses on customer interactions, forecasting, and sales engagement rather than Clay's core enrichment workflows. We wouldn't call it a direct replacement based on these details. Compare tools on data coverage, workflow needs, usage limits, and price.
Is there a free version of Clay?
Yes. Clay lists a Free plan with 500 actions and 100 data credits per month, unlimited seats and tables, and up to 200 rows per table. It also lists multi-provider waterfalls and Claygent enrichment. The pricing information says Clay offers a 14-day free trial.