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Paid plans start at $11.20/mo. There's also a free plan.
Omnisend has a free plan, then paid pricing starts at $11.20 per month for Standard, according to the pricing page. Free caps you at 250 contacts and 500 emails a month; Standard raises that to 500 contacts and 6,000 emails. Pro is $41.30 per month, with 2,500 contacts and unlimited email, while SMS starts at $0.007 per message. The page shows 30% off the first three months when paid upfront; billing is monthly after that. Custom pricing is not published.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Free | — | $0 | Getting started with email marketing |
| Standard | — | $11.20 | Growing businesses focused on email marketing |
| Pro | — | $41.30 | High-volume senders adding SMS |
| Custom | — | Quote | Businesses with custom needs or large volumes |
Add-ons and overages
- SMS starts at $0.007 per SMS; price varies by country and volume.
- Account expert shown from $400/month; free for customers paying at least $400/month.
02What the plan grid doesn't tell you
Upfront promo terms
The pricing page lists 30% off the first three months paid upfront; afterward, billing is monthly.
Variable SMS rates
Pro starts at $0.007 per SMS; rates vary by country and volume. Custom SMS pricing also varies.
Contact and send caps
Free includes 250 contacts and 500 emails/month; Standard includes 500 contacts and 6,000 emails/month. Pro lists 2,500 contacts and unlimited email.
Account expert add-on
Shown from $400/month; free for customers paying at least $400/month.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Getting started with email | Free | Includes 250 contacts, 500 emails/month, web push notifications, free migration and 24/7 support. |
| Growing email-focused businesses | Standard | Includes 500 contacts and 6,000 emails/month, plus unlimited web push notifications, free migration and 24/7 support. |
| High-volume senders adding SMS | Pro | Includes 2,500 contacts, unlimited emails and web push notifications; SMS starts at $0.007 per message. |
04Is Omnisend worth the money?
Omnisend's pricing makes most sense when a store wants email, SMS, automation and migration support in one ecommerce-focused platform. Free is an entry point, but its 250-contact and 500-email limits are tight; Standard still caps contacts and sends. Pro removes the email cap, but not the contact cap, and SMS remains usage-priced. We would compare the contact allowance you need, country-specific SMS rates and any expert-support fee before switching. Annual prices aren't published in the published pricing details.
Omnisend pricing FAQ
How much do email ads cost?
If by email ads you mean email marketing, Omnisend’s pricing page lists Free at $0, Standard at $11.20/month and Pro at $41.30/month; the plans have different contact and email allowances. Custom pricing is not published. The page does not list a separate price for “email ads,” so check whether you mean campaigns or paid advertising.
Is Omnisend or Mailchimp better?
The published pricing details aren't enough to declare a winner: they cover Omnisend, not Mailchimp's current price or limits. Omnisend's listed plans include ecommerce email, SMS options, automation and migration support. Compare each vendor's contact caps, send limits, SMS charges and migration terms against your store's requirements before switching.
How much is a 1000 email list worth?
The pricing details do not publish a price for exactly 1,000 contacts. Standard includes 500 contacts, while Pro includes 2,500; the page does not state how a 1,000-contact account is priced between those tiers. Ask Omnisend for a quote rather than extrapolating a monthly bill.
What is Omnisend used for?
Omnisend is an ecommerce email and SMS marketing platform. The published product information lists email and SMS campaigns, automation for welcome, abandoned-cart and post-purchase messages, audience segmentation, forms and popups, push notifications, reporting, and migration support.