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Most buyers should pick Omnisend.
Choose Omnisend if your business is ecommerce-first and you want email, SMS, push, automation, and a free plan. Its listed Standard price is $11.20/month, but it covers 500 contacts and 6,000 emails monthly; SMS on Pro starts at $0.007 per message. Choose Constant Contact for broader social and event tools, or if you need published seat counts. Lite starts at $12/month, with a $10.20/month annual rate, and there is no free plan. Our review scores favor Omnisend on ease and support.
01Side by side
| Omnisend | Constant Contact | |
|---|---|---|
| Starting price | Standard $11.20/month; 500 contacts, 6,000 emails | Lite $12/month; annual rate $10.20/month |
| Free plan | Yes; 250 contacts, 500 emails/month | No free plan listed |
| Best for | Ecommerce brands using email, SMS, and push | Teams using email, social, SMS, and events |
| Core strength | Ecommerce workflows and free migration | Email, social, SMS, and event marketing |
| Learning curve | Review ease score: 8/10 | Review ease score: 4.5/10 |
| Integrations/data | Integration details not published | Integration details not published |
| Team/seat costs | Seat limits not published | 2 Lite; 3 Standard; unlimited Premium users |
| Support | 24/7 support on Free and Standard | Support details not published |
Omnisend Choose Omnisend if
- Your store needs ecommerce-focused email and SMS automation.
- You want a free plan with 250 contacts and 500 emails monthly.
- Free migration and listed 24/7 support matter to you.
Constant Contact Choose Constant Contact if
- You need social media and event marketing tools.
- You want published user limits for paid plans.
- You prefer annual Lite pricing at $10.20/month.
02Pricing compared
Omnisend has a free plan, while Constant Contact does not. Omnisend’s Standard plan is listed at $11.20/month for 500 contacts and 6,000 emails per month. Its free plan covers 250 contacts and 500 emails per month. Pro is $41.30/month for 2,500 contacts and unlimited emails; SMS starts at $0.007 per message, with pricing varying by country and volume.
Constant Contact Lite costs $12/month or $10.20/month with annual billing. It includes two users and sends up to 10 times the contact count monthly. Standard is $35/month or $29.75 annually; Premium is $80/month or $68 annually. SMS for Lite and Standard starts at $10/month for 1–500 messages. Constant Contact also charges $0.002 per email sent beyond the plan allowance.
03Features and depth
Omnisend is the more ecommerce-focused option. Its features include email and SMS campaigns, push notifications, segmentation by behavior, purchase history, and engagement, plus workflows for welcome, abandoned-cart, and post-purchase messages. Forms and popups collect email addresses and phone numbers. The free plan includes 500 web push notifications per month; Standard and Pro list unlimited web push notifications.
Constant Contact covers more channels beyond email and SMS. Its listed tools include social post scheduling and performance monitoring, lead-generation ads, and event pages with registration, RSVPs, invitations, and reminders. It also offers contact tagging, lead-capture forms, landing pages, and email automation for welcome, birthday, anniversary, re-engagement, and abandoned-cart messages. Premium includes 500 SMS messages per month. In short, choose Omnisend for an ecommerce-centered email, SMS, and push mix; choose Constant Contact if social and event marketing matter more. The published reviews score Omnisend higher for features, 8.5 to 7.
04Ease of use and learning curve
Our review scores give Omnisend the edge for ease of use: 8 out of 10, compared with 4.5 for Constant Contact. They also score Omnisend higher for support, 8 to 4. Those are review scores, not a guarantee that either product will fit your team.
Constant Contact’s plan limits make the learning curve easier to assess before buying: Lite lists one automation template and one custom segment, while Standard lists three templates and 10 segments. Omnisend’s free migration is listed across its plans, and its homepage promotes a five-day migration service. Check whether your contact volume and required workflows fit the plan before switching.
Questions people ask
Is Mailchimp or Constant Contact cheaper?
We can’t make a price comparison from the published information because it includes Constant Contact pricing but no Mailchimp plans or rates. Constant Contact Lite is listed at $12/month, or $10.20/month with annual billing. Compare equivalent contact counts, email allowances, and add-ons before judging the total cost.
Is Constant Contact a CRM system?
The published product information describes Constant Contact as a marketing platform with contact management, segmentation, tagging, forms, and landing pages. It does not establish that Constant Contact is a full CRM system, so we would compare its contact tools with your CRM requirements before treating it as a replacement.
How much is Omnisend per month?
Omnisend lists a free plan, Standard at $11.20/month, and Pro at $41.30/month. Standard includes 500 contacts and 6,000 emails monthly; Pro includes 2,500 contacts and unlimited emails. SMS on Pro starts at $0.007 per message, with the final rate varying by country and volume.
Who is Mailchimp’s biggest competitor?
The published information doesn’t identify Mailchimp’s biggest competitor or include data to rank competitors. It does describe Omnisend and Constant Contact as alternatives for different needs: Omnisend focuses on ecommerce marketing, while Constant Contact also lists social and event tools.