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Paid plans start at $7.67/mo.
iContact starts at $9 per month for Standard on monthly billing, or $7.67 per month with annual billing, according to the pricing details checked November 6, 2026. Premium is $16 monthly or $13.58 annual; Ultimate is $24 or $20.42. Each listed starting price covers 500 contacts. Custom pricing is not published. The page says annual billing saves 15%, but its comparison chart and contact selector show different monthly prices, so confirm the checkout total before switching.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Standard | $7.67 | $9 | Businesses starting with email marketing |
| Premium | $13.58 | $16 | Teams needing more features and users |
| Ultimate | $20.42 | $24 | Businesses needing advanced email tools |
| Custom | — | Quote | Businesses with larger contact lists |
Add-ons and overages
- Email verification add-on starts at $1/month.
- Send-limit overages are charged, but the rate is not published.
02What the plan grid doesn't tell you
Contact list limits
Every listed plan starts at 500 contacts; pricing above that starting point is not specified for Standard, Premium or Ultimate.
Send-limit overages
Overages are charged, but iContact does not publish the rate in the published pricing details.
Email verification
The verification add-on starts at $1/month. Ultimate includes email verification, according to the plan details.
Billing display mismatch
Annual billing is billed yearly, and the comparison chart’s monthly prices differ from the contact selector.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Small businesses starting email | Standard | Starts at $9 monthly or $7.67 monthly billed yearly for 500 contacts; includes templates, landing-page templates and automations. |
| Teams needing more users | Premium | At 500 contacts, starts at $16 monthly or $13.58 annual; includes unlimited users, social posting and the AI content assistant. |
| Businesses with larger lists | Custom | Pricing is not published; it offers custom contact lists and sending volume, plus premium support and creative assistance. |
04Is iContact worth the money?
iContact is worth considering if you need campaign creation, contact segmentation, templates, automations and reporting in an email marketing platform, and the 30-day trial gives you a way to assess it before paying. The weak point is price certainty: published starting rates cover only 500 contacts, send-limit overage rates are undisclosed, and larger-list pricing moves to Custom. For a small list, the entry price is clear enough; for a growing list, get a quote and confirm billing before committing.
iContact pricing FAQ
How much does an email campaign cost?
iContact prices subscriptions, not a per-campaign rate in the published pricing details. Standard starts at $9/month or $7.67/month billed yearly for 500 contacts. The page says annual billing saves 15%. Send-limit overages are charged, but the rate is not published.
What are the 7 types of emails?
iContact’s published pricing details do not name seven email types. They describe creating and managing campaigns, personalizing messages, using templates, segmenting contacts, automating campaigns and tracking engagement. We can’t verify a canonical seven-type list from this material.
What is the 60/40 rule in email?
The published iContact pricing and product details do not define the 60/40 rule. We can’t confirm what the phrase means in iContact’s guidance or whether the vendor recommends it. Check iContact’s current documentation before using it as a campaign rule.
What does iContact do?
iContact is email marketing software for small businesses. Its listed features include a drag-and-drop campaign builder, templates, contact management and segmentation, automations, an AI content assistant, third-party integrations, and real-time analytics for campaign performance and engagement.