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Most buyers should pick Apollo.
Apollo is the stronger pick if you want prospecting, email sequences, dialing and AI agents in one system: its annual Basic plan is $49 per seat monthly, with monthly billing at $65. Lusha is cheaper to enter at $37.45 per month when billed yearly, and focuses more on verified contact data, buying signals and account scoring; its monthly rate is not published. Both offer free plans. Choose by workflow, not headline price: credit allowances and seat terms differ.
01Side by side
| Apollo | Lusha | |
|---|---|---|
| Starting price | $49/seat monthly, billed annually; $65 monthly | $37.45/month, billed yearly; monthly rate unpublished |
| Free plan | 75 credits per seat monthly | 40 credits monthly; one seat |
| Best for | Prospecting and outbound in one workspace | Finding and scoring likely buyers |
| Core strength | Prospecting, outreach, dialing and AI agents | Verified contacts, buying signals and account scoring |
| Ease of use | Review ease-of-use score: 7.4 | Review ease-of-use score: 7 |
| Integrations and data | 240M+ contacts; CRM, ChatGPT, Claude, Gmail and browser | Verified data via Workspace, extension, API and AI chats |
| Team/seat costs | Organization: $119/seat monthly annually; three-seat minimum | Pro: $52.45/month annually; two seats included |
| Support | Review support score: 5.5 | Review support score: 5 |
Apollo Choose Apollo if
- Choose Apollo if you want outreach and prospecting in one system.
- Choose Apollo if you need dialing and AI agents alongside contact data.
- Choose Apollo if its higher annual starting price fits your workflow.
Lusha Choose Lusha if
- Choose Lusha if a lower annual starting price matters most.
- Choose Lusha if verified contacts and buying signals are your priority.
- Choose Lusha if you want account scoring and buying-committee tools.
02Pricing compared
Apollo’s paid entry point is Basic at $49 per seat per month with annual billing, or $65 per seat monthly. Annual billing is paid upfront. Basic includes 2,500 credits per seat per month on monthly billing or 30,000 yearly credits on annual billing. Lusha Starter is $37.45 per month when billed yearly; its monthly rate is not published. It includes 4,800 credits per year, granted upfront, and one seat. Those credit allowances are not directly comparable: the plans use different periods and seat terms.
Both have free plans. Apollo Free includes 75 credits per seat monthly; Lusha Free includes 40 credits monthly for one seat. Apollo also lists a 14-day free trial. Check the credit rules and billing commitment before switching, not just the starting price.
03Features and depth
Apollo covers more of the outbound workflow in one system: its prospecting workspace combines outreach and dialing, with access to 240M+ contacts and 30M+ accounts, according to its homepage. Its AI agents can research accounts, build lists, write outreach, follow up and book meetings. Apollo also lists waterfall enrichment, buying signals, and Apollo Anywhere access from a CRM, ChatGPT, Claude, Gmail or a browser.
Lusha centers on sales intelligence: verified contact and company data, email confidence scores, last-updated dates and 30 types of buying signals. It adds ICP account scoring, buying-committee mapping, lookalikes and website-visitor identification. Teams can access Lusha through its Workspace, browser extension, API or AI chat integrations. Its paid plans vary: Starter includes bulk enrichment, while Pro adds API and CSV enrichment. In our reviews, Apollo scores 6.8 overall and Lusha 6.5; those scores do not replace checking whether each tool’s data fits your market.
04Ease of use and learning curve
The better fit depends on how much of the sales workflow you want in one place. Apollo puts prospecting, outreach and dialing together, but its credits, daily email limits, record-selection caps and plan-specific workflow limits are worth checking before rollout. Its review ease-of-use score is 7.4.
Lusha offers a more data-centered route through its Workspace, browser extension, API and AI chat integrations. Its review ease-of-use score is 7.0. Credit allowances and seats differ by plan, and monthly paid rates are not published in the pricing text. We would map your team’s prospecting and enrichment steps first, then compare the required plan and billing terms rather than assume either product will take less training.
Questions people ask
Is Apollo better than Lusha?
Apollo is the stronger fit if you want prospecting, email sequences, dialing and AI agents in one system. Lusha is more focused on verified contact data, buying signals and account intelligence. Both offer free plans, so the choice comes down to workflow, credit needs and seat terms—not a universal winner.
Is Lusha reliable?
Lusha lists verified business contacts, email confidence scores and last-updated dates, which can help assess records. But those details do not guarantee every contact is current or complete. Our review notes data gaps and credit limits as value concerns, so validate coverage for your target market before switching.
What are some companies similar to Lusha?
Apollo is one alternative in this comparison: it also offers B2B contact and company data, prospecting and buying signals. Its scope goes further into outreach, dialing and AI agents. The published information does not establish how other vendors compare, so check their current features and pricing separately.
What is Apollo in marketing?
Apollo is a go-to-market system for sales and prospecting. It combines B2B contact and company data with prospecting, outreach, dialing and AI agents. Teams can work in Apollo or connect it with tools they already use, including CRM, email, browser and AI chat integrations.