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Most buyers should pick Apollo.
Choose Apollo if you want contact data, prospecting, outreach, dialing and AI agents in one system, plus a free tier. Its Basic plan is $49 per seat monthly with annual billing paid upfront; monthly billing is $65. Choose Sales Navigator if you specifically want LinkedIn’s sales plans and can justify $89.99 per license monthly equivalent on annual billing. The published LinkedIn homepage does not verify Sales Navigator’s product details, so check its plan page before switching.
01Side by side
| Apollo | LinkedIn Sales Navigator | |
|---|---|---|
| Starting price | From $49/seat/month annually; $65 monthly | $89.99/license/month equivalent annually; $119.99 monthly |
| Free plan | Yes; free plan with 75 credits per seat monthly | No free plan; 30-day free trial |
| Best for | Outbound teams wanting data and outreach in one workspace | Individual sales professionals; Advanced supports teams |
| Core strength | Contact data, prospecting, outreach, dialing, and AI agents | InMail, saved leads, searches, and team collaboration features |
| Learning curve | Not published | Not published |
| Integrations and data | 240M+ contacts, 30M+ accounts; CRM, AI, email, browser access | CRM sync and validation on Advanced Plus; database size unpublished |
| Team and seat costs | Organization: $119/seat/month annually; 3-seat minimum | Advanced: $149.99/license/month equivalent annually; up to 5 seats online |
| Support | Review support score: 5.5 | Review support score: 4 |
Apollo Choose Apollo if
- Choose Apollo if you want prospecting and outreach in one system.
- Choose Apollo if a free plan matters.
- Choose Apollo if lower listed annual seat pricing matters.
LinkedIn Sales Navigator Choose LinkedIn Sales Navigator if
- Choose LinkedIn Sales Navigator if its listed plan features fit your workflow.
- Choose LinkedIn Sales Navigator if you need TeamLink or Smart Links.
- Choose LinkedIn Sales Navigator if CRM sync and validation are priorities.
02Pricing compared
Apollo has a free plan. Its Basic plan is $49 per seat per month with annual billing, paid upfront, or $65 month to month. Basic includes 2,500 monthly credits on monthly billing, unlimited email sequences, 250 daily sends per user, and a 1,000-record selection limit. Professional is $79 annually or $99 monthly; Organization is $119 annually or $149 monthly and requires at least three seats.
Sales Navigator Core is $89.99 per license per month with annual billing, paid as $1,079.88 upfront, or $119.99 monthly. Advanced is $149.99 annually or $159.99 monthly. Advanced Plus pricing is not published on the vendor's site. Apollo lists a 14-day trial; Sales Navigator lists 30 days. Compare total seat costs and billing terms, not just monthly equivalents.
03Features and depth
Apollo’s pitch is breadth in one system: its homepage lists 240M+ contacts and 30M+ accounts, plus prospecting, outreach, and dialing in one workspace. It also lists waterfall enrichment, buying signals such as intent and job changes, and AI agents for account research, list building, outreach, follow-up, and meeting booking. Apollo Anywhere is listed for CRM, ChatGPT, Claude, Gmail, and browser use. Check credit allowances and record-selection caps before assuming those features fit your volume.
The published Sales Navigator plan details list lead and account saving, search-result limits, saved searches, and InMail credits. Advanced adds TeamLink, Smart Links, CSV upload, and team reporting; Advanced Plus lists CRM sync, integrations, and CRM data validation. Core and Advanced each list 10,000 saved leads and accounts and 2,500 search results per search. However, the published LinkedIn homepage describes LinkedIn generally, not Sales Navigator, so it does not independently verify these product features. Confirm them on Sales Navigator’s plan page before switching.
04Ease of use and learning curve
Apollo’s combined prospecting, outreach, and dialing workspace may mean fewer separate tools to coordinate, but it also puts more functions and credit rules in one product. Its review score for ease of use is 7.4 out of 10; the review flags credit math and data quality as things to check before switching.
We can’t make a like-for-like usability call from the published material: LinkedIn’s homepage doesn’t describe Sales Navigator’s workflow or learning curve. Its review gives ease of use 5 out of 10, but that score alone doesn’t explain where users may struggle. Ask for a product walkthrough and confirm what your team’s plan includes before migrating.
Questions people ask
Which is cheaper, Apollo or Sales Navigator?
Apollo is cheaper to start: it has a free plan, and Basic is $49 per seat per month with annual billing or $65 monthly. Sales Navigator Core is $89.99 per license per month with annual billing or $119.99 monthly. Compare seat counts and upfront annual costs before deciding.
Does Apollo have a free plan?
Yes. Apollo’s listed Free plan includes 75 credits per seat per month, two email sequences, 250 daily email sends, one Gmail mailbox per user, and a 25-record selection limit. Those caps make it more suitable for light use than regular, higher-volume outbound.
Which is better for prospecting?
Choose Apollo if you want contact and company data alongside outreach, dialing, enrichment, and AI agents in one system. Sales Navigator may fit teams choosing its listed search, saved-lead, and InMail limits. The published LinkedIn homepage does not verify Sales Navigator’s features, so confirm them with LinkedIn first.
Can Apollo replace Sales Navigator?
Not automatically. Apollo lists contact data and prospecting tools, while the published Sales Navigator plans list LinkedIn-oriented search, saved leads, and InMail allowances. The available published material does not confirm whether either product covers your team’s full workflow. Check required integrations, data, and plan limits before switching.