Category · 14 tools · 6 comparisons
Mobile app marketing platforms
Tools for mobile app attribution, user acquisition, app store optimization, and growth.
Our ranked shortlist: the best mobile app marketing platforms →
At a glance
- Tools tracked
- 14
- Entry plans
- $0.05–$500/mo
- Typical entry plan
- $79/mo
- Free plan
- 7 of 14
- Cheapest paid
- Singular, $0.05/mo
- Best value score
- Google AdMob, 8/10
Every tool we cover
Price tracker →| Tool | Score | From | Top listed plan | Free plan | Trial | Pages |
|---|---|---|---|---|---|---|
 SingularSingular | 7.5 | $0.05/mo | $0.05/mo | Yes | — | ReviewPricing |
 KochavaKochava | 7.0 | $500/mo | $2,000/mo | Yes | — | Review |
 AdjustAdjust | 6.8 | Free* | — | Yes | — | ReviewPricing |
 Google AdMobGoogle AdMob | 6.8 | Free* | — | Yes | — | ReviewAlternatives |
 AppTweakAppTweak | 6.7 | $79/mo* | $79/mo | No | — | ReviewPricingAlternatives |
 AppMagicAppMagic | 6.3 | Custom* | — | No | — | Review |
 Sensor TowerSensor Tower | 6.2 | Custom* | — | No | — | ReviewAlternatives |
 AppsFlyerAppsFlyer | 6.2 | Free* | — | Yes | 30 days | ReviewPricingAlternatives |
 BranchBranch | 5.9 | Custom* | — | No | — | ReviewAlternatives |
 LiftoffLiftoff | 5.8 | Custom* | — | No | — | Review |
 Digital TurbineDigital Turbine | 5.5 | Custom* | — | No | — | Review |
 InMobiInMobi | 5.5 | $20/mo* | $20/mo | Yes | — | Review |
 Unity AdsUnity Ads | 5.3 | $192.50/mo | $192.50/mo | Yes | 14 days | Review |
 TapjoyTapjoy | 4.8 | Custom* | — | No | — | ReviewAlternatives |
* Lower confidence: the vendor's pricing page couldn't be read directly or didn't list every price, so the figure was compiled from other public sources and may be incomplete. Check the vendor's page before you buy.
Head-to-head
Highest scored
SingularSingular
A strong feature set and free tier, but Growth costs scale with conversions and Enterprise pricing is custom.
KochavaKochava
A wide-ranging measurement platform, but paid plans start at $500/month and add-on prices are often unpublished.
AdjustAdjust
Strong app measurement features; opaque pricing and plan limits make comparison difficult.
Mobile app marketing platforms: quick answers
How much do mobile app marketing platforms cost?
Paid plans for the 14 mobile app marketing platforms we track start between $0.05 and $500 a month, and the typical entry plan is about $79 a month. 7 of them have a free plan. AppMagic, Sensor Tower, Branch, Liftoff, Digital Turbine and Tapjoy don't publish a starting price. Prices are the vendors' own, checked Nov 6, 2026; most quote the per-month price when billed annually.
Which mobile app marketing platform is the cheapest?
Which mobile app marketing platforms have a free plan?
Which mobile app marketing platform scores highest in our reviews?
Singular scores highest at 7.5/10. A strong feature set and free tier, but Growth costs scale with conversions and Enterprise pricing is custom. On value for money alone, Google AdMob rates best (8/10).