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It's a split decision.
Choose Adjust if you need to attribute and optimize your app campaigns, create destination links, or measure incrementality. Its Base plan is listed as free, but capped at 18,000 annual conversions; paid pricing is not published. Choose Sensor Tower if you need market intelligence spanning app performance, ads, web, retail media, and gaming rather than campaign-level attribution. Its pricing is also not published, and the listed offer is customized. These tools answer different questions, so neither wins across the board.
01Side by side
| Adjust | Sensor Tower | |
|---|---|---|
| Starting price | Free Base; paid prices not published | Custom plan; price not published |
| Free plan | Yes; Base caps at 18,000 annual conversions | No |
| Best for | App campaign attribution and optimization | Digital market and competitor intelligence |
| Core strength | Attribution, deep links, fraud prevention, incrementality | App, advertising, web, retail media, gaming insights |
| Learning curve | Higher ease-of-use review score (7/10) | Lower ease-of-use review score (5/10) |
| Integrations and data | Multi-channel campaign measurement; integrations not listed | Panel, app-store APIs, models, third-party datasets |
| Team and seat costs | No seat pricing; conversion limits apply | No seat pricing; custom pricing |
| Support | Base includes email support | Support details not published |
Adjust Choose Adjust if
- Choose Adjust if app campaign attribution is the priority.
- Choose Adjust if you need deep links or fraud prevention.
- Choose Adjust if its free Base conversion cap fits.
Sensor Tower Choose Sensor Tower if
- Choose Sensor Tower if you need broad digital market intelligence.
- Choose Sensor Tower to track apps, advertising, web, and gaming.
- Choose Sensor Tower if retail media insights matter.
02Pricing compared
Adjust is easier to price at the entry level, but neither vendor publishes a full price list. Adjust lists a free Base plan for teams with up to 18,000 annual conversions, including up to 1,500 monthly conversions for the first year and email support. Core covers up to 250,000 annual conversions; Enterprise is listed for teams with over 2,500,000. Prices for both require contacting Adjust. Overage, SSO and 2FA costs are not published, so ask how conversions are counted and what happens at the cap.
Sensor Tower lists a customized plan with a request-a-demo path. Monthly and annual prices are not published, and no free plan is listed. Neither vendor’s public pricing details let buyers calculate total cost. Ask for written quotes that specify usage assumptions, included features and any overage charges.
03Features and depth
Adjust and Sensor Tower answer different questions. Adjust focuses on app campaign measurement: it attributes marketing results, supports campaign optimization, provides fraud prevention and measures incrementality. Its TrueLink product creates branded destination links across apps, mobile web and desktop. Growth Copilot can generate reports and charts from plain-language questions, according to the product description.
Sensor Tower focuses on market intelligence. Its coverage includes app downloads, revenue, usage, keyword rankings, ratings and reviews, plus advertising activity, web audiences, retail media and gaming. It reports estimates such as ad spend and impressions, alongside share of voice and creative information. That breadth can help teams research competitors and markets, but it is not the same job as attributing a company’s own campaigns. Choose based on whether you need to measure and improve your app marketing or understand activity across the wider digital market; the products are not direct substitutes feature for feature.
04Ease of use and learning curve
The available product details do not establish which platform is easier to use, and neither source provides enough information about onboarding or training to make a firm usability comparison. The workflows do differ: Adjust is organized around campaign measurement, links, reporting and fraud prevention, while Sensor Tower covers several research areas, including apps, ads, web, retail media and gaming.
That breadth may mean more concepts to learn in Sensor Tower, but we would not treat that as proof of a steeper learning curve. Before buying, ask for a walkthrough using the team’s actual questions and confirm what setup, training and support are included in the quote.
Questions people ask
Is Adjust or Sensor Tower better for app marketing?
For measuring and optimizing your own app campaigns, Adjust is the closer fit: its listed capabilities include attribution, deep linking, fraud prevention and incrementality measurement. Sensor Tower is aimed at market intelligence across apps and other digital channels. The better choice depends on whether you need campaign measurement or market research.
Can Sensor Tower replace Adjust?
Not as a like-for-like replacement based on the published product descriptions. Adjust focuses on campaign attribution and optimization, while Sensor Tower reports market and usage insights across apps, advertising, web, retail media and gaming. If you need both kinds of work, ask each vendor whether its data and workflows cover your requirements.
Does Adjust have a free plan?
Adjust lists a free Base plan for teams with up to 18,000 annual conversions. It includes up to 1,500 monthly conversions for the first year and email support. The listed details do not state overage costs, so confirm the cap, conversion counting and charges beyond the allowance before relying on the free tier.
How much does Sensor Tower cost?
Sensor Tower’s pricing is not published on the vendor's site. It lists a customized plan and a request-a-demo path, without monthly or annual rates. Ask for a quote that specifies the products, data coverage, users and contract terms included; the available details are not enough to estimate a budget.