Singular review

Singular is a marketing platform for bringing campaign data together, measuring performance and supporting growth. It combines cost aggregation, attribution, analytics, deep linking and data activation rather than focusing on just one part of the marketing stack.

The product says it normalizes marketing cost data from more than 1,200 sources and measures attribution and customer journeys across mobile, web, connected TV, PC and console. Its deep links can connect web pages, apps, email, push notifications, SMS and QR codes. Singular also pipelines user- and event-level data to warehouses for BI and AI work, and includes fraud protection, privacy controls and security features.

The pricing page lists hourly campaign updates and data-ops monitoring. That gives teams a broad set of marketing functions in one platform, but the value depends on whether they need this combination and how Singular’s conversion-based pricing fits their volume.

Singular covers several jobs that often sit across separate tools: cost data collection, measurement, deep linking and data delivery. Its stated support for 1,200+ marketing sources and measurement across mobile, web, CTV, PC and console may suit teams running campaigns across multiple channels. User- and event-level warehouse pipelines also give analytics teams a route to use marketing data in BI and AI workflows.

The free tier is a useful way to start without a listed platform fee. According to the pricing page, it includes 15,000 paid conversions, mobile attribution and ROI analytics, cost aggregation, fraud prevention, deep linking and SKAdNetwork attribution. Growth adds technical support, a customer experience team and one-on-one solutions-engineer onboarding, alongside the Free features.

Singular also lists hourly campaign updates and data-ops monitoring for accuracy. For larger organizations, Enterprise includes 365-day cohorts, a dedicated customer success manager and an enterprise SLA. The breadth is the main selling point: teams that need measurement and data movement together may have fewer separate systems to coordinate.

The clearest pricing limit is the Free tier’s 15,000 paid conversions. Growth is listed at $0.05 per conversion, not as a monthly or annual subscription, and the pricing page says customers can pay by ad spend or conversions. That means costs can rise with conversion volume; the source does not publish a Growth cap or a fixed monthly ceiling. Teams should model their own expected volume before switching.

Enterprise pricing is custom, so there is no published figure to compare against a current contract. The pricing information also does not publish conversion limits for Growth or Enterprise, or detailed caps for the listed features. Some capabilities are presented as add-ons rather than standard inclusions: Growth automated data exports, plus ETL, Ad Mon Analytics and Ad Revenue Attribution, Audience Management, and private or dedicated cloud. The page lists URL builder, Web SDK and cross-subdomain attribution as Free add-ons. Confirm what is included in a quote; the broad feature list alone does not establish that every component comes with the base plan.

Singular’s Free plan costs $0 and includes 15,000 paid conversions, mobile attribution and ROI analytics, cost aggregation, fraud prevention, deep linking and SKAdNetwork attribution, according to its pricing page. Growth is listed at $0.05 per conversion and includes everything in Free, plus technical support and one-on-one solutions-engineer onboarding. That is a per-conversion price, not a monthly subscription; the page says customers can pay by ad spend or conversions. It does not explain whether Free conversions roll into paid pricing or what happens after the 15,000-conversion allowance, so confirm that before budgeting.

Enterprise pricing is custom and not published. It adds 365-day cohorts, a dedicated customer success manager and an enterprise SLA. Some items are add-ons rather than clearly included: Growth automated data exports, ETL, Ad Mon Analytics and Ad Revenue Attribution, Audience Management, and Private Cloud. Prices for those add-ons are not published. The practical difference between Free and Growth is therefore both the $0.05-per-conversion charge and access to support and onboarding—not a published monthly tier price.

Treat the migration as a data and measurement project, not just an SDK change. Singular covers cost aggregation, mobile and omnichannel measurement, deep links, and user- and event-level data activation. Before switching, inventory the ad sources, apps, web journeys, links, and warehouse pipelines you rely on; then confirm which need rebuilding and how historical reporting will be handled. Singular lists automated data exports as a Growth add-on, so check whether your plan includes the export path you need before moving data into another system.

The available published material does not include verified Reddit reports about why customers leave, so we can’t present a user-reported pattern. The pricing facts do point to issues worth checking: Growth is charged per conversion, while Enterprise rates are custom, and Free has a 15,000-paid-conversion allowance. If predictable recurring costs or published Enterprise rates are requirements, settle those questions before migrating. No migration timeline or guaranteed export format is published in the published material; get those details in writing before you commit.