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There's a free plan; paid tiers are quoted.
AppsFlyer starts at $0 with Zero, which includes 12,000 free conversions in the first 12 months. Growth includes the same allowance, then charges $0.07 per conversion. Enterprise pricing is custom. According to pricing details checked November 6, 2026, monthly and annual rates aren’t published, and select premium add-ons require a subscription after a 30-day trial. So the headline price is only part of the cost: check expected conversion volume and add-on needs before switching.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Zero | $0 | $0 | Apps focused on owned media |
| Growth | — | Quote | Startups beginning paid campaigns |
| Enterprise | — | Quote | Brands scaling revenue across channels |
Add-ons and overages
- Conversions after the Growth welcome package: $0.07 each
- Select premium add-ons require a subscription after the 30-day trial; prices not published
02What the plan grid doesn't tell you
Growth conversions after allowance
Growth charges $0.07 per conversion after its 12,000 free conversions in the first 12 months.
Premium add-on subscriptions
Select premium add-ons have a 30-day trial, then require a subscription. Their prices aren’t published.
Enterprise quote required
Enterprise uses custom pricing, so the plan grid doesn’t show a rate to compare.
Free allowance is time-limited
The 12,000 free conversions apply in the first 12 months; pricing details don’t publish a later allowance.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Teams focused on owned media | Zero | Includes core marketing analytics and 12,000 free conversions in the first 12 months. |
| Startups beginning paid campaigns | Growth | Includes basic mobile attribution and 12,000 free conversions; later conversions cost $0.07 each. |
| Brands scaling across channels | Enterprise | Offers cross-channel attribution insights, AI insights and mobile fraud protection at custom pricing. |
04Is AppsFlyer worth the money?
AppsFlyer may justify its cost for teams that need attribution across mobile, web, CTV, PC and console, plus deep linking or fraud protection. Zero gives owned-media teams a way to start without a listed monthly fee, while Growth’s per-conversion charge makes volume important. Enterprise costs are harder to assess without a quote, and add-on prices aren’t public. Before switching, confirm projected conversion charges, add-on terms and security requirements.
AppsFlyer pricing FAQ
How much does it cost to put an ad on an app?
AppsFlyer’s listed prices cover its marketing measurement platform, not the cost of buying ad space. The published pricing details don’t publish app advertising rates. AppsFlyer’s Zero plan includes 12,000 free conversions in the first 12 months; Growth charges $0.07 per conversion after its allowance.
What is an AppsFlyer?
AppsFlyer is a marketing measurement and data platform for app growth. It measures performance across mobile apps, web, CTV, PC and console, and offers attribution, deep linking, fraud protection, data collaboration and AI tools.
Is AppsFlyer worth it?
It may suit teams that need cross-platform attribution, deep linking or fraud protection. Zero includes 12,000 free conversions in the first 12 months, but Growth charges $0.07 per conversion after its allowance. Enterprise and add-on prices aren’t public, so get a quote and model likely usage before committing.
Who owns AppsFlyer?
The published product and pricing information doesn’t identify AppsFlyer’s owner, so we can’t confirm ownership from these sources. Check the company’s current corporate information or relevant filings for an up-to-date answer rather than relying on an unverified name.