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Most buyers should pick Adjust.
Branch fits teams that want deep links across web, app, email, SMS, social and chat, plus partner-integration tiers. Adjust is the better fit if you want app measurement with a listed free plan, conversion-based limits, incrementality measurement and reports from plain-language prompts. Neither publishes standard paid prices, and seat costs are not listed, so there is no clean price comparison. Check annual conversion volume and partner caps before switching.
01Side by side
| Branch | Adjust | |
|---|---|---|
| Starting price | Not published | Paid prices not published |
| Free plan | No free plan listed | Free plan listed |
| Best for | Cross-channel app journeys and partner integrations | App measurement and campaign optimization |
| Core strength | Deep links, attribution, fraud protection, AI insights | Attribution, incrementality, fraud prevention, AI reporting |
| Learning curve | Not published | Not published |
| Integrations/data | Basics: 3 ad partners, 3 webhooks, 3 postbacks | Integration counts not published; multi-channel measurement |
| Team/seat costs | Seat pricing not published | Seat pricing not published; Base caps annual conversions |
| Support | Support details not published | Base includes email support |
Branch Choose Branch if
- Choose Branch if you need links across web and app journeys
- Choose Branch if your partner setup fits its integration tiers
- Choose Branch if you need click hijacking and fake-install protection
Adjust Choose Adjust if
- Choose Adjust if you want a listed free plan
- Choose Adjust if you need incrementality measurement for campaigns
- Choose Adjust if plain-language reporting could cut manual analysis
02Pricing compared
Neither product publishes standard paid prices, so we can’t compare monthly or annual costs directly. Branch lists three tiers: Basics includes three ad partners, three data partner webhooks and three ad partner postbacks; Essentials makes those limits unlimited and includes 25 custom ad partners; Enterprise includes unlimited custom ad partners too. Prices for all three are not published.
Adjust lists a free Base plan for teams with up to 18,000 annual conversions, including up to 1,500 monthly conversions during the first year and email support. Core covers up to 250,000 annual conversions, while Enterprise is for teams above 2.5 million. Adjust says Core and Enterprise require contacting sales; prices and overage costs are not published. SSO and 2FA cost extra, with prices not listed. Compare your conversion volume and partner needs before switching.
03Features and depth
Both products cover app attribution, deep linking and fraud prevention. Branch emphasizes connecting journeys across ads, email, SMS, social, web, apps and chat. Its listed features include sending people from links to relevant in-app experiences, measuring conversions across paid, owned and organic touchpoints, and detecting click hijacking, fake installs and device farms. Its plan differences focus on partner-integration counts.
Adjust positions itself around app marketing measurement and optimization. Alongside attribution, deep links and fraud prevention, it lists incrementality measurement, including for iOS campaign optimization. TrueLink supports branded links across apps, mobile web and desktop. Adjust also says Growth Copilot can create reports and charts from plain-language questions, and that AI can reduce manual reporting. The distinction is emphasis: Branch describes broader cross-channel journeys and integration tiers; Adjust lists more specific measurement and reporting capabilities. The published information does not establish that either product is stronger in attribution accuracy.
04Ease of use and learning curve
Our review scores rate Adjust slightly higher for ease of use: 7 versus Branch’s 6. That is a modest difference, not proof that Adjust will be easier for every team. Neither product’s published information gives onboarding time, setup requirements or a detailed account of the learning curve.
Branch’s tier structure makes partner limits straightforward to compare, but teams should map their integrations to the caps before choosing a plan. Adjust’s conversion-based limits make annual volume a key planning detail. Its Base plan lists email support; support details for the other plans are not provided here. Ask both vendors what migration and implementation help costs before switching.
Questions people ask
Is Branch or Adjust cheaper?
There’s no published paid price to compare. Branch does not list prices for Basics, Essentials or Enterprise. Adjust lists a free Base plan, but Core and Enterprise require contacting sales, and their prices are not published. Ask for quotes based on your partner needs or annual conversions.
Does Adjust have a free plan?
Yes. Adjust lists a free Base plan for teams with up to 18,000 annual conversions. It includes up to 1,500 monthly conversions during the first year and email support. The published pricing information does not state overage costs.
Which is better for deep linking?
Both list deep linking. Branch describes routing people from links across channels into relevant in-app experiences. Adjust’s TrueLink supports branded links that guide users across apps, mobile web and desktop. The published information does not provide a head-to-head comparison of link performance.
What should we check before switching from Branch to Adjust?
Check whether Adjust’s conversion limits fit your annual volume, and ask for Core or Enterprise pricing and any overage charges. Compare Branch’s partner caps with your integrations, too. The published information does not list migration costs or implementation requirements for either product.