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It's a split decision.
Choose Adjust if you want app-focused attribution, deep links and fraud controls, and your volume fits its Base allowance: up to 18,000 annual conversions, including up to 1,500 monthly conversions for the first year. Choose AppsFlyer if you need measurement across mobile, web, CTV, PC and console, or want a stated Growth rate: 12,000 free conversions in the first 12 months, then $0.07 each. Neither publishes full plan pricing; add-on costs also need checking.
01Side by side
| Adjust | AppsFlyer | |
|---|---|---|
| Starting price | Free Base; 18,000 annual conversion cap | Free Zero; then $0.07 per Growth conversion |
| Free plan | Base: 18,000 annual conversions | Zero: 12,000 conversions in first 12 months |
| Best for | App teams needing measurement and campaign optimization | Teams measuring across mobile, web, CTV, PC, console |
| Core strength | App attribution, deep linking, fraud prevention | Cross-platform measurement and data collaboration |
| Learning curve | Not published | Not published |
| Integrations/data | Multi-channel campaign insights and branded links | Attribution across mobile, web, CTV, PC, console |
| Team/seat costs | Seat pricing not published | Seat pricing not published |
| Support | Base includes email support | Not published on the vendor's site |
Adjust Choose Adjust if
- Choose Adjust if your focus is app marketing measurement.
- Choose Adjust if Base’s 18,000 annual conversion cap fits.
- Choose Adjust if included Base email support matters.
AppsFlyer Choose AppsFlyer if
- Choose AppsFlyer if you need cross-platform measurement.
- Choose AppsFlyer if $0.07 per Growth conversion fits your model.
- Choose AppsFlyer if you need audience activation and data collaboration.
02Pricing compared
Neither company publishes full plan pricing, so compare the known allowances and confirm any quote before switching. Adjust’s free Base plan covers up to 18,000 annual conversions, with up to 1,500 monthly conversions for the first year. Core covers up to 250,000 annual conversions, while Enterprise is for teams above 2,500,000; prices for both require contacting Adjust. Overage costs are not published, and SSO and 2FA cost extra at undisclosed prices.
AppsFlyer’s Zero plan costs $0 and includes 12,000 free conversions in the first 12 months. Growth has the same initial allowance, then costs $0.07 per conversion. Select premium add-ons have a 30-day trial, but their ongoing prices are not published. Enterprise pricing is custom. If predictable spend matters, get conversion and add-on costs in writing from either vendor.
03Features and depth
Both products cover app attribution, deep linking and fraud prevention. Adjust is centered on app marketing measurement: its feature list includes multi-channel campaign insights, TrueLink branded links, fraud controls, and incrementality measurement, including for iOS campaign optimization. Growth Copilot can generate reports and charts from plain-language questions, and Adjust says its AI tools reduce manual reporting.
AppsFlyer’s stated scope is broader. It measures across mobile, web, CTV, PC and console, and supports optimization postbacks to major networks. Its deep links can route people from email, web, social and QR codes to in-app content. AppsFlyer also lists data collaboration for audience activation, retail media measurement and privacy-preserving partnerships, alongside AI agents and an assistant. Its Enterprise plan lists cross-channel attribution insights, marketing signal-loss support, AI insights and mobile fraud protection.
The practical split: Adjust’s listed features suit app-focused measurement; AppsFlyer lists more channel types and data collaboration. Compare the specific integrations and reporting you need before treating either feature list as a match for your stack.
04Ease of use and learning curve
There is not enough published detail here to compare setup time, interface complexity or migration effort. The review scores give Adjust a slight edge for ease of use: 7 versus AppsFlyer’s 6.5. That is a narrow difference, not proof that one will be easier for your team.
Both products cover attribution, deep links and fraud prevention, so switching involves checking how your existing links, conversion definitions and reporting map over. The published information does not document migration tools or onboarding requirements. Ask each vendor what support is included at your expected conversion volume, and have them confirm how existing campaigns and historical data will be handled before you commit.
Questions people ask
Which is cheaper, Adjust or AppsFlyer?
There is no complete price comparison: Adjust does not publish Base, Core or Enterprise prices, and AppsFlyer’s Enterprise price is custom. AppsFlyer does state that Growth costs $0.07 per conversion after its 12,000-conversion first-year allowance. Adjust’s overage costs are not published.
Does Adjust have a free plan?
Yes. Adjust lists a free Base plan for up to 18,000 annual conversions, including up to 1,500 monthly conversions for the first year. The pricing details do not publish overage costs, so confirm what happens if you exceed the allowance.
How much does AppsFlyer Growth cost?
AppsFlyer lists 12,000 free conversions in the first 12 months on Growth, then charges $0.07 per conversion. Select premium add-ons have a 30-day trial, but their ongoing subscription prices are not published. Ask for an estimate that includes the add-ons you need.
Which platform supports more channels?
AppsFlyer lists measurement across mobile, web, CTV, PC and console. Adjust’s published feature information focuses on app marketing measurement and multi-channel campaign insights, without listing the same set of platforms. Confirm support for your specific channels and integrations with each vendor.