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Price check · Nov 6, 2026

Adjust pricing

Adjust offers a free plan, but paid prices are not public. Conversion caps, add-on fees and a gap between listed tiers complicate budgeting.

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Short answer

There's a free plan; paid tiers are quoted.

Adjust has a free plan, but a standard starting price is not published. Its listed plans include Base for teams with up to 18,000 annual conversions, including up to 1,500 monthly conversions for the first year, and Core for up to 250,000 annual conversions. Enterprise is listed for teams with over 2,500,000 annual conversions. Core and Enterprise require contacting Adjust, and monthly and annual prices, overage costs and add-on prices are not published. The limits and missing prices make budget comparisons difficult.

01Every plan, line by line

PlanBilled annuallyBilled monthlyBuilt for
Base—QuoteTeams with up to 18,000 annual conversions
Core—QuoteTeams with up to 250,000 annual conversions
Enterprise—QuoteTeams with over 2,500,000 annual conversions

Add-ons and overages

  • SSO: additional purchase; price not published
  • 2FA: additional purchase; price not published
  • Overage costs not published

02What the plan grid doesn't tell you

SSO and 2FA

Both are additional purchases. Adjust does not publish their prices.

Overage charges

Overage costs are not published, so the listed conversion caps may not show your full bill.

Enterprise pricing

Enterprise requires contacting Adjust. No monthly or annual rate is published.

Conversion tier gap

Core covers up to 250,000 annual conversions; Enterprise is for over 2,500,000. No plan is listed for the range between them.

03Which plan should you buy?

If you are…GetWhy
Teams with up to 18,000 conversionsBaseIncludes up to 18,000 annual conversions and up to 1,500 monthly conversions for the first year. Price is not published.
Teams with up to 250,000 conversionsCoreThe listed annual conversion cap is 250,000. Adjust requires contacting it for pricing.
Teams above 2,500,000 conversionsEnterpriseListed for teams over 2,500,000 annual conversions. Adjust requires contacting it for pricing.

04Is Adjust worth the money?

Adjust is worth evaluating if your app marketing team needs attribution, deep linking, fraud prevention, reporting or incrementality measurement in one suite. But the price case is hard to judge from public information: paid rates and overages are not published, and the listed conversion tiers leave a wide range without a named plan. The free plan gives teams a way to start, but we would ask Adjust for a written quote that spells out caps, overages and add-on fees before comparing it with alternatives.

Adjust pricing FAQ

What is Adjust pricing called?

Adjust lists three plans: Base, Core and Enterprise. The pricing information also indicates a free plan is available, but it does not publish a standard starting price or monthly and annual rates for the paid plans.

What is a pricing adjustment?

Adjust's published pricing information does not describe a separate pricing adjustment or adjustment fee. It lists plans by annual conversion limits, says Core and Enterprise require contacting Adjust, and does not publish overage costs.

What is the best app for pricing items?

Adjust is an app marketing measurement and analytics suite, not an item-pricing tool. Its listed features focus on campaign measurement, deep links, fraud prevention, reports and incrementality. The information available here does not compare item-pricing apps.

How much does AppsFlyer cost?

The pricing information available for Adjust does not include AppsFlyer rates, so we cannot give a sourced price or comparison. For Adjust, a free plan is listed, but paid prices, overages and add-on costs are not published.