Trustpilot review

Trustpilot is an independent review platform where consumers can find, read and write reviews of businesses. Companies use its cloud-based tools to request feedback, monitor reviews and display customer ratings on their websites.

Businesses can send review invitations by email or SMS, or use Trustpilot’s Automatic Feedback Service. The platform also supports product reviews alongside reviews of a company’s overall service. Companies can respond to reviews, flag content and use compliance workflows, according to the published product information.

Trustpilot’s analytics cover TrustScore trends, ratings, invitation conversion and customer sentiment. Its reviews may also qualify for Google Seller Ratings and rich snippet stars; that is eligibility, not a guarantee that Google will show them. In short, it combines a public review profile with paid tools for collecting and displaying feedback.

Trustpilot brings review collection, response management and website display into one product. That can be useful for businesses that want customers to leave feedback and then reuse those reviews as social proof, rather than managing separate tools for each step.

The listed features include email and SMS invitations, product and service reviews, review monitoring, responses and compliance workflows. TrustBox widgets display reviews, star ratings and a TrustScore on a company’s site. Analytics cover rating and TrustScore trends, invitation conversion and customer sentiment. Reviews can qualify for Google Seller Ratings and rich snippet stars, although eligibility does not guarantee placement.

There is a free tier, with a clear cap: one user login, one domain and 50 automated invitations per month. Paid plans add capacity in stages. According to the published pricing details, Starter includes 100 invitations and one widget; Plus includes 300 invitations and 10 widgets. That gives smaller teams a way to start collecting reviews before paying, while making the invitation and display limits visible upfront.

The main drawback is the price and commitment. The listed Starter plan is $99 per domain per month, billed annually, with a 12-month commitment. Plus is $319 and Premium is $799 per domain per month on the same annual-equivalent basis. Monthly billing prices are not published, and Enterprise pricing is not published. A 14-day free trial is listed, but it does not change the annual commitment on paid plans.

Caps can also force an upgrade as a program grows: Free allows 50 automated invitations monthly, Starter 100, Plus 300 and Premium 1,000. Starter has one user login and one widget; even Plus is capped at three logins and three domains. Premium adds unlimited domains, but still lists 10 user logins and 1,000 invitations.

There are also trust concerns in user discussions. In one Reddit thread, businesses and reviewers alleged unfair handling of profiles or negative reviews; another commenter said Trustpilot was especially difficult to get reviews removed from. These are anecdotes, not proof of a general policy, but they are worth weighing before making a review profile central to your reputation strategy.

Trustpilot has a free plan with one user login, one domain and 50 automated invitations per month. The pricing page lists Starter at $99 per domain monthly, billed annually, for one login, one TrustBox widget and 100 invitations per month. Plus costs $319 per domain monthly and includes three logins, up to three domains, 10 widgets and 300 invitations. Premium is $799 per domain monthly, with 10 logins, unlimited domains, 21 widgets and 1,000 invitations. That is a $220 monthly-equivalent jump from Starter to Plus, then $480 from Plus to Premium. Enterprise pricing is not published; its listed limits include 1,000 logins, unlimited domains, 23 widgets and unlimited invitations. Paid plans require a 12-month commitment. Monthly billing prices are not published, and listed prices are monthly equivalents billed annually. A 14-day free trial is listed. No add-ons are listed in the published pricing information.

The published information does not explain how to import reviews, export data or migrate a profile, so we can’t confirm the effort or what data carries over. Ask Trustpilot about export formats, review ownership, account closure and whether existing reviews remain visible before switching. The plan details show limits by domain, users, widgets and invitations; changing plans may mean reassessing those caps. Paid plans require a 12-month commitment, which matters if you may leave before renewal. The verdict also flags companies wanting a removable review profile as a poor fit, but the published source does not explain what removal involves. We have no Reddit posts or comments in the published material, so we can’t responsibly say what users there report as common reasons for leaving. Treat portability and exit terms as questions to settle in writing, not as guaranteed features.