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It's a split decision.
Choose AppFollow if you need app-store review management, competitor feedback, or ASO tools; its listed annual-billing price starts at $19 per month. Choose Trustpilot if you want to collect and showcase company or product reviews, with paid plans starting at $99 per domain per month on a 12-month commitment. Both list a free plan. These products serve different review jobs, so the better fit depends on whether your focus is app stores or broader customer reviews.
01Side by side
| AppFollow | Trustpilot | |
|---|---|---|
| Starting price | $19/month, billed annually | $99/domain/month, billed annually |
| Free plan | Free plan; 2 apps listed | Free plan; 50 invitations/month |
| Best for | App review management and ASO | Company and product review collection |
| Core strength | App feedback, competitor data, and ASO | Review invitations, TrustBoxes, and reputation tools |
| Learning curve | Not published | Not published |
| Integrations/data | App and competitor feedback; rankings and keywords | Google Seller Ratings and rich snippet stars |
| Team/seat costs | Unlimited users on listed paid plans | Paid plans list 1–10 logins before Enterprise |
| Support | Enterprise lists a dedicated success manager | Support details not published |
AppFollow Choose AppFollow if
- Choose AppFollow if app-store feedback is your main review source.
- Choose AppFollow if you need ASO rankings, competitor tracking, and keyword tools.
- Choose AppFollow if listed unlimited-user plans suit your team.
Trustpilot Choose Trustpilot if
- Choose Trustpilot if you collect company or product reviews.
- Choose Trustpilot if you want TrustBox review widgets on your website.
- Choose Trustpilot if Google Seller Ratings or rich snippet stars matter.
02Pricing compared
Both products list a free plan, but their paid pricing is structured differently. AppFollow starts at $19 per month when billed annually for its ASO plan; monthly billing is available, but the monthly price is not listed here. Its Essential plan is $129 per month annually, and Team is $425. Check the caps: ASO includes 2 apps and 500 keywords, while Essential includes 5 apps and 3,000 keywords. The Free plan’s user and keyword limits conflict between the plan details and FAQ, so confirm them before relying on those caps.
Trustpilot’s Starter plan is $99 per domain per month, billed annually with a 12-month commitment. It includes 100 review invitations per month. Plus is $319 and Premium is $799 per domain monthly equivalent; monthly billing prices are not published. Both offer a free trial: 10 days for AppFollow and 14 for Trustpilot.
03Features and depth
AppFollow is built around app stores. It brings app and competitor reviews, ratings, rankings, and keyword data together, with ASO tools for tracking rankings, competitors, and keyword suggestions. Its review-management features include AI-drafted or automated replies, sentiment analysis, smart tags, summaries, and workflows for sorting feedback or reporting spam. The plan caps matter: for example, Essential lists 5 apps and 100 competitor apps, while Team lists 15 apps in its plan details, though a comparison table says 10.
Trustpilot is aimed at company and product reviews rather than app-store feedback. Businesses can invite customers to review by email or SMS, respond to reviews, monitor TrustScore and sentiment, and display reviews with TrustBox widgets. Its plans cap invitations and widgets: Starter includes 100 invitations and one widget; Premium lists 1,000 invitations and 21 widgets. Trustpilot reviews can qualify for Google Seller Ratings and rich snippet stars, according to the published product details. Choose based on where the reviews live, not on a generic feature count.
04Ease of use and learning curve
Our scores give Trustpilot a small edge for ease of use: 7 versus AppFollow’s 6. That is a comparison score, not proof that every team will find it easier. The products also ask users to manage different workflows. AppFollow combines app-store reviews with ASO data, keyword tracking, and automation; Trustpilot centers on collecting, responding to, analyzing, and showcasing company or product reviews.
For a narrower setup focused on public review collection and display, Trustpilot’s listed features are more directly aligned. AppFollow may involve more app-specific choices, including app, keyword, and competitor limits. We’d compare those requirements with the relevant plan before switching. The published information does not detail onboarding, setup time, or training needs for either product.
Questions people ask
What is better than Trustpilot?
There is no universal winner in our comparison. AppFollow is the closer fit for app-store reviews, competitor feedback, and ASO. Trustpilot is designed for company and product reviews, invitations, and review display. Compare the job you need done and the plan limits before choosing.
What is AppFollow?
AppFollow is a platform for app review management, app store optimization, and feedback analytics. It brings app and competitor feedback together with ratings, rankings, and keyword data. Its listed tools include AI review replies, sentiment analysis, and workflow automation.
Does Trustpilot have an app?
The published information describes Trustpilot as a cloud-based review platform, but it does not say whether Trustpilot offers a mobile app. It lists business tools for collecting, managing, analyzing, and showcasing customer reviews, including review invitations and TrustBox widgets.
Can Trustpilot reviews be trusted?
Trustpilot is described as an independent review platform, and its TrustBox widgets can display verified reviews. The published information does not explain how verification works or establish that every review is accurate. Treat the verification label as a platform feature, not a guarantee about every review.