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It's a split decision.
Choose Trustpilot if you need to collect and showcase reviews for a business across its service and products: its Starter plan is $99 per domain monthly, billed annually. Choose G2 if you sell B2B software and want verified software reviews, product comparisons, or buyer-intent data. G2 Starter is $299/month in year one, or $2,999 annually ($249.92/month equivalent), then rises to $599/month in year two. Both list a free plan; they serve different review markets.
01Side by side
| Trustpilot | G2 | |
|---|---|---|
| Starting price | $99/domain/month, billed annually | $299/month year one; $249.92 annual equivalent |
| Free plan | 1 login, 1 domain, 50 automated invitations/month | Unlimited users, basic profile, standard seller page |
| Best for | Businesses collecting company and product reviews | B2B software buyers and vendors |
| Core strength | Review collection, reputation management, TrustBox widgets | Software comparisons, G2 Grid, buyer-intent data |
| Learning curve | Not published | Not published |
| Integrations/data | Google Seller Ratings and rich snippet eligibility | Buyer Intent identifies accounts researching on G2 |
| Team/seat costs | Starter: 1 login at $99/domain/month, billed annually | Starter: unlimited users; $299/month in year one |
| Support | Not published | Not published |
Trustpilot Choose Trustpilot if
- Choose Trustpilot if you collect company-service reviews.
- Choose Trustpilot if product reviews and TrustBoxes matter.
- Choose Trustpilot if $99 per domain monthly fits your budget.
G2 Choose G2 if
- Choose G2 if you sell B2B software.
- Choose G2 if buyers use software comparisons and verified reviews.
- Choose G2 if buyer-intent data matters to your sales team.
02Pricing compared
Both platforms list a free plan, but the paid entry points and billing terms differ. Trustpilot Starter is $99 per domain per month, billed annually, and includes one user login, one domain, one TrustBox widget and 100 review invitations per month. Its Free plan includes one login, one domain and 50 automated invitations monthly. Trustpilot’s monthly-billing price is not published; paid plans require a 12-month commitment.
G2 Starter costs $299 per month in year one, or $2,999 annually ($249.92 per month equivalent). The listed year-two price rises to $599 monthly or $6,000 annually. Starter includes fewer than seven profiles, single-profile review collection and $100 in gift card review credits. G2’s Free plan has a basic profile and standard seller page. Professional and Enterprise prices, add-on fees and overage costs are not published, so confirm the full renewal cost before signing.
03Features and depth
Trustpilot is built for collecting and displaying feedback about a business and its products. Its review invitations can go out by email or SMS, while TrustBox widgets show reviews, star ratings and TrustScore on a website. The platform also lists review responses, content flagging, compliance workflows and analytics for ratings, invitation conversion and customer sentiment. Reviews can qualify for Google Seller Ratings and rich snippet stars; that is not a guarantee of placement.
G2 focuses on software discovery and vendor marketing. It verifies reviews through LinkedIn or corporate email authentication, and product profiles include feature ratings, pros and cons, pricing tiers and comparisons. Its G2 Grid ranks products by Customer Satisfaction and Market Presence. G2 also lists review-generation campaigns, lead capture and Buyer Intent, which identifies accounts researching products or categories on G2. Buyer Intent is an add-on, and its price is not published. Choose based on the audience: broad business and product reviews point to Trustpilot; software buyers and vendor intelligence point to G2.
04Ease of use and learning curve
The available plan details do not establish which platform is easier to set up or learn, so we would not treat either as a clear usability winner. Our review scores rate Trustpilot’s ease of use at 7 and G2’s at 6, but those scores do not explain onboarding effort or day-to-day workload.
Plan structure does show different admin limits. Trustpilot Free and Starter include one login, while Plus includes three and Premium ten. G2’s Free and Starter plans list unlimited users; Starter allows fewer than seven profiles. If several colleagues need access, check those caps against your team size—and ask both vendors about setup support before committing.
Questions people ask
Which is cheaper, Trustpilot or G2?
Trustpilot’s paid Starter plan is $99 per domain per month on an annual commitment. G2 Starter is $299 per month in year one, or $2,999 annually, then rises to $599 monthly or $6,000 annually in year two. The plans serve different markets, so compare limits as well as the sticker price.
Can a regular business use G2 instead of Trustpilot?
G2 is a B2B software review marketplace, with software profiles, category comparisons and verified peer reviews. Trustpilot is positioned for consumer and business reviews across company service and products. A company may fit either, but choose according to where its customers look for reviews.
Does Trustpilot have a free plan?
Yes. Trustpilot’s Free plan lists one user login, one domain and 50 automated review invitations per month. Its paid plans require a 12-month commitment, and monthly billing prices are not published. Check whether the invitation cap and account limit fit your needs before treating the free tier as sufficient.
Does G2 include Buyer Intent in Starter?
Buyer Intent is listed as an add-on for G2 Professional and Enterprise, not as a Starter inclusion. Its price is not published. G2 Starter includes single-profile review collection, fewer than seven profiles and $100 in gift card review credits; ask G2 for the complete quote if you need intent data.