We may earn a commission if you buy through links on this page. It never changes a score or a ranking. How we make money
Paid plans start at $20/mo. There's also a free plan.
Metricool starts at $20 per month with annual billing or $25 month to month, according to its pricing page. The Free plan costs nothing but limits you to one brand, 20 scheduled posts a month and 30 days of analytics. Starter’s entry price covers five brands, not the plan’s advertised maximum of 10; Advanced starts at 15 brands, not 50. Annual billing is quoted monthly and saves up to 24%, per the pricing page. Several features, including Flows and expanded analytics, cost extra.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Free | $0 | $0 | Solo users testing one brand |
| Starter | $20 | $25 | Small teams managing a few brands |
| Advanced | $53 | $67 | Agencies and teams with clients |
| Custom | — | Quote | Large agencies needing white label/custom limits |
Add-ons and overages
- Twitter/X add-on: $10/month per connected account
- Advanced Analytics add-on: starting at $12/month (Starter) or $36/month (Advanced/Custom)
- Flows add-on: $12/month for 2,500 executions, plus $0.01 per additional execution
- Canva add-on listed but price not published
02What the plan grid doesn't tell you
Brand caps at entry price
Starter’s $20 annual or $25 monthly entry tier covers five brands; Advanced’s $53 or $67 entry tier covers 15, below their advertised maximums.
Analytics costs extra
Advanced Analytics starts at $12/month on Starter and $36/month on Advanced or Custom, according to the pricing details.
Twitter/X costs extra
The Twitter/X add-on is $10/month per connected account. Complete Twitter/X analytics on Advanced also requires an add-on.
Flows and Canva add-ons
Flows costs $12/month for 2,500 executions, then $0.01 per extra execution. Canva is listed as an add-on, but its price is not published.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Solo users testing one brand | Free | It includes one brand, 20 scheduled posts a month, five competitor profiles and 30 days of analytics history. |
| Small teams with a few brands | Starter | The entry tier costs $20/month annually or $25 monthly for five brands, unlimited scheduling subject to fair use, and unlimited analytics history. |
| Agencies needing custom limits | Custom | The plan offers custom brand limits, white label branding and custom AI credits; pricing is not published. |
04Is Metricool worth the money?
Metricool looks cheaper than Hootsuite, with solid analytics, but the starting price does not tell the whole story. Brand caps at the entry tiers are lower than the plan maximums, and add-ons can raise the bill for expanded analytics, Twitter/X or Flows. Starter may suit a small team that fits within five brands; agencies should price their actual brand count and required extras before comparing totals. Custom pricing is not published, so larger teams will need a quote.
Metricool pricing FAQ
How much does Google Analytics cost?
Metricool’s pricing information does not list Google Analytics pricing, so we can’t give a verified Google Analytics cost from these details. Metricool’s listed features include a Data Studio connector on Advanced, but that is not a Google Analytics price or plan.
What’s better than Metricool?
There is no single better option established by the pricing details here. Metricool may fit teams that want scheduling, analytics and reporting in one dashboard; its add-ons and entry-tier brand caps may make another tool a better fit if those limits do not work for you.
What is Metricool used for?
Metricool is a social media management dashboard for planning and scheduling posts, tracking channel and competitor performance, and creating reports. Its listed features also include a unified inbox, ad campaign management, Smartlinks and Flows for DM automation.
Is Metricool better than Hootsuite?
Metricool is cheaper than Hootsuite, according to our review verdict, and offers solid analytics. But add-ons for features such as expanded analytics and Twitter/X can increase its cost. Compare the features and final plan totals you need; the available pricing details do not establish a universal winner.