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Most buyers should pick Metricool.
Choose Metricool for the lower entry price and a free plan: Free covers one brand and 20 scheduled posts monthly; Starter starts at $20/month billed annually ($25 monthly). Choose Agorapulse for a workflow with a unified inbox, listening, ROI analysis, and an MCP connector; Standard starts at $79/user/month annually ($99 monthly) and has no free plan. Check Metricool’s brand limits and add-ons; Agorapulse charges per seat and for extra profiles.
01Side by side
| Agorapulse | Metricool | |
|---|---|---|
| Starting price | $79/user/month annual; $99 monthly | $20/month annual; $25 monthly |
| Free plan | No free plan; 30-day trial | Free plan: one brand, 20 posts monthly |
| Best for | Teams wanting inbox, listening, ROI, and per-user workflows | Solo users, small teams, and agencies managing brands |
| Core strength | Inbox, listening, ROI tracking, and MCP connector | Planner, analytics, reports, ads, and DM automation |
| Learning curve | Not published on the vendor's site | Not published on the vendor's site |
| Integrations and data | Google Analytics, MCP connector, and Custom-plan API | Zapier, Make, Data Studio, and ad management |
| Team and seat costs | Per user; extra profiles cost $15/month each | Brand-based tiers; team controls start on Advanced |
| Support | Custom includes priority support and a dedicated success manager | Custom includes a dedicated account manager |
Agorapulse Choose Agorapulse if
- Choose Agorapulse if you need social listening across social, Reddit, news, and forums.
- Choose Agorapulse if you want Google Analytics-linked ROI tracking.
- Choose Agorapulse if your team needs MCP access to draft and pull reports.
Metricool Choose Metricool if
- Choose Metricool if you want a free plan for one brand.
- Choose Metricool if you manage multiple brands on a monthly budget.
- Choose Metricool if you need reporting, ad management, and DM automation together.
02Pricing compared
Metricool is cheaper to start, and it has a free plan. Free covers one brand, up to 20 scheduled posts a month, five competitor profiles, and 30 days of analytics history. Starter starts at $20/month when billed annually or $25 monthly; the entry tier covers five brands. Higher brand limits cost more, but the published pricing details don’t specify those prices.
Agorapulse has no free plan. Standard costs $79 per user/month annually or $99 monthly, with 10 social profiles. Extra profiles are $15/month each, and each additional seat adds to the per-user bill. Its 30-day trial gives teams a chance to evaluate before paying. Metricool’s add-ons also affect the total: Flows starts at $12/month, while Twitter/X and Advanced Analytics cost extra. Compare the specific limits you need, not just the starting prices.
03Features and depth
Both platforms cover publishing, inbox management, and reporting, but they bundle different workflows. Metricool combines a planner, analytics, automated reports, an inbox, and ad management. Its planner includes best-time-to-post suggestions and an AI assistant; it also offers competitor analysis, Smartlinks, and Flows for DM automation. Some capabilities carry extra costs: Twitter/X analytics and Flows, for example, are add-ons.
Agorapulse puts more emphasis on team engagement and oversight. Its unified inbox supports assigning, filtering, and replying; publishing includes bulk CSV uploads, recurring queues, and client sign-off. Social listening covers mentions across social, Reddit, news, and forums, with up to 24 months of history. ROI tracking connects Google Analytics data to posts and replies. Advanced includes ROI analysis and competitor benchmarking; the MCP connector lets Claude, ChatGPT, or Copilot pull reports and create drafts. The published plan details put several deeper controls on higher tiers, so check the plan before assuming a feature is included.
04Ease of use and learning curve
Metricool’s all-in-one dashboard brings planning, analytics, reports, inbox, and ads together. That may suit teams that want these jobs in one workspace, but its plan and add-on limits need checking as needs grow. The free plan is a practical way to assess its workflow, with one brand and 20 scheduled posts per month.
Agorapulse organizes publishing, engagement, listening, and reporting around team workflows, including approvals and shared calendars on eligible plans. Its pricing is per user, and Standard is limited to 10 profiles, so seats and profile needs affect both setup and cost. The published information does not establish which product is easier to learn. We’d compare the daily tasks your team needs—especially inbox handling, approvals, and reporting—rather than assume a simpler interface from the feature list.
Questions people ask
Which is cheaper, Agorapulse or Metricool?
Metricool is cheaper to start: it has a free plan, and Starter begins at $20/month billed annually or $25 monthly. Agorapulse Standard starts at $79 per user/month annually or $99 monthly. Compare brand and profile limits, seats, and add-ons before judging the total cost.
Does Agorapulse have a free plan?
No. The published pricing details list no free plan and a 30-day trial. Standard starts at $79 per user/month with annual billing and includes 10 social profiles. Agorapulse also charges $15/month for each profile beyond a plan’s limit.
What does Metricool’s free plan include?
Metricool Free includes one brand, up to 20 scheduled posts per month, analysis of five competitor profiles, 30 days of analytics history, and five AI assistant credits per brand per month. It is a limited starting point, not an equivalent to the paid team plans.
Which should we choose for team workflows?
Choose based on the workflow and its price limits. Agorapulse lists client sign-off, shared calendars, a unified inbox, listening, and ROI analysis across its plans. Metricool offers team and role management and post approvals on Advanced. Check each feature’s plan tier, plus Agorapulse’s per-user pricing and Metricool’s add-ons.