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Paid plans start at $18.75/mo.
Later starts at $18.75 per month on annual billing, with Growth at $37.50 and Scale at $82.50. The pricing page lists a 14-day free trial, but no free plan, and it does not publish monthly-billing rates. Limits matter: Starter caps scheduling at 30 posts per profile monthly, while Growth allows 180 and Scale lists unlimited posts. Extra users, social sets and AI credits add cost on Growth and Scale.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Starter | $18.75 | — | Casual, single-user scheduling |
| Growth | $37.50 | — | Small teams needing collaboration and approvals |
| Scale | $82.50 | — | Larger teams wanting enterprise-level analytics |
Add-ons and overages
- Extra Social Sets: $11.25 USD/month each (Growth & Scale)
- Extra users: $3.75 USD/month each (Growth & Scale)
- Extra AI credits: $3.75 USD/month per 100 credits (Growth & Scale)
02What the plan grid doesn't tell you
Monthly rate not listed
The listed prices use annual billing, described as 25% off with three months free. The pricing page does not specify monthly-billing rates.
Extra social sets
Growth and Scale list extra social sets at $11.25 per month each, on top of the plan price.
Extra users
Growth and Scale list additional users at $3.75 per month each. Starter includes one user.
More AI credits
Growth and Scale list extra AI credits at $3.75 per month per 100 credits. Starter includes five credits monthly.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Solo scheduler users | Starter | At $18.75/month billed yearly, it includes one user, eight profiles and up to 30 scheduled posts per profile monthly. |
| Small teams needing approvals | Growth | At $37.50/month billed yearly, it adds two users, 16 profiles, approval workflows and a 180-post monthly cap per profile. |
| Larger teams needing analytics | Scale | At $82.50/month billed yearly, it includes four users, 48 profiles, unlimited posts and analytics for up to two years. |
04Is Later worth the money?
Later looks worth the price for teams that want scheduling, analytics and shoppable bio links in one platform. The entry plan is relatively specific: one user, eight profiles and 30 posts per profile monthly. Growth adds collaboration and approvals, while Scale raises the profile and analytics limits. The trade-off is the influencer side: our review verdict flags marketplace and support concerns from Reddit, so buyers should weigh those against the scheduling tools.
Later pricing FAQ
How much does Later cost a month?
The pricing page lists Starter at $18.75, Growth at $37.50 and Scale at $82.50 per month when billed yearly. It describes annual billing as 25% off with three months free. Monthly billing is available, but its specific rates are not published on the page.
What is the 5 5 5 rule on social media?
The published Later product and pricing information does not define the 5 5 5 rule, so we can’t confirm what Later means by it or whether the platform supports a specific version. The plan details do list post limits, analytics periods and social profiles.
How much is social media promotion?
Later’s listed plan prices cover its platform, not a social media promotion or advertising budget. The pricing information does not publish promotion rates or campaign spend. It does describe influencer campaign management as a service, but does not give a price for that service.
Is Later a real company?
The published product information describes Later as an influencer marketing and social media management platform for brands and creators. That information does not verify its corporate registration or other company records, so it is not enough on its own to establish legal status.