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It's a split decision.
RecurPost is cheaper to enter: Starter is $9 monthly or $7.50 per month with annual billing, while Metricool starts at $25 monthly or $20 with annual billing. Metricool fits teams that want a free tier and broader analytics, ads, reporting, and automation in one dashboard. RecurPost suits agencies prioritizing client approvals, bulk scheduling, and white-label reports. Compare account and user limits before switching: both plans cap capacity differently, and add-ons can change the bill.
01Side by side
| Metricool | RecurPost | |
|---|---|---|
| Starting price | $20/month annual; $25 monthly | $7.50/month annual; $9 monthly |
| Free plan | Free plan: 1 brand, 20 posts monthly | No free plan; 14-day trial |
| Best for | Teams needing analytics, ads, and reporting | Agencies managing client accounts and approvals |
| Core strength | Analytics, reporting, ads, inbox, and Flows | Bulk scheduling, approvals, white-label reports |
| Learning curve | Not published | Not published |
| Integrations/data | Zapier, Make, Data Studio connector | Chrome extension; per-platform post customization |
| Team/seat costs | Team management; seat limits not published | Agency includes 3 users; extra users $20/month |
| Support | Review support score: 6 | Review support score: 5 |
Metricool Choose Metricool if
- Choose Metricool if you need a free plan to start.
- Choose Metricool if you want analytics, ads, and reporting together.
- Choose Metricool if Data Studio or Zapier and Make matter.
RecurPost Choose RecurPost if
- Choose RecurPost if a lower starting price matters most.
- Choose RecurPost if clients need shareable approval workflows.
- Choose RecurPost if you need white-label reports and bulk scheduling.
02Pricing compared
RecurPost costs less to enter: its Starter plan is $9 per month, or $7.50 per month with annual billing. Metricool’s paid Starter tier starts at $25 monthly or $20 per month annually. Metricool also has a free plan, while RecurPost offers a 14-day free trial, not a permanent free tier.
The entry limits differ. Metricool’s Starter entry price covers five brands; higher Starter pricing can cover up to 10. RecurPost Starter includes two social accounts and one user. For agencies, RecurPost Agency is $79 monthly or $65.83 annually for 20 accounts and three users. Metricool Advanced starts at $67 monthly or $53 annually, with 15 brands at that entry price. Check add-ons before comparing totals: RecurPost charges for extra profiles and team members, while Metricool lists paid options including Flows and advanced analytics.
03Features and depth
Metricool combines scheduling with analytics, reporting, an inbox, ad management, Smartlinks and DM automation through Flows. Its free plan includes 20 scheduled posts per month, five competitor profiles and 30 days of analytics history. Starter lists unlimited scheduling subject to fair use, up to 100 competitors and unlimited analytics history. Some capabilities cost extra: the Twitter/X add-on is $10 per connected account, and Flows is $12 for 2,500 executions, plus $0.01 per additional execution.
RecurPost is more explicitly built around scheduling and agency workflows. It supports bulk CSV scheduling, platform-specific post customization, a unified inbox and shareable client approvals. Its Agency plan includes client workspaces, permissions, approval workflows and white-label reports. The plan has 20 accounts and three users; extra team members cost $20 monthly each. Metricool also offers team roles and post approvals, but those are listed on Advanced, alongside API access and a Data Studio connector. Choose by workflow: Metricool covers more types of marketing work in one dashboard; RecurPost puts client publishing operations front and center.
04Ease of use and learning curve
Neither product’s published details establish how quickly a new team will learn the interface, so we would not call one easier based on feature lists alone. The workflow difference is clearer: Metricool groups planning, analytics, reporting, inbox, ads and automation in one dashboard, which may mean more areas to configure. RecurPost centers on scheduling and client collaboration, with shareable approval links that do not require storing client passwords.
Check permissions and account caps before moving a team. RecurPost Agency includes three users; additional members cost $20 monthly each. Metricool’s team, client and role management is listed on Advanced. If your current process depends on Metricool’s analytics or ad tools, RecurPost’s scheduling focus may require other tools; if approvals and white-label reports matter most, compare RecurPost Agency against Metricool Advanced.
Questions people ask
Is Metricool or RecurPost cheaper?
RecurPost has the lower paid entry price: Starter is $9 monthly or $7.50 per month with annual billing. Metricool Starter starts at $25 monthly or $20 annually. Metricool also has a free plan; RecurPost offers a 14-day trial. Add-ons and capacity limits can change the total cost.
Does RecurPost have a free plan?
No permanent free plan is listed in the published RecurPost pricing details. RecurPost offers a 14-day free trial. Metricool lists a free plan with one brand, up to 20 scheduled posts per month, five competitor profiles and 30 days of analytics history.
Which is better for an agency?
RecurPost Agency is tailored to client workflows, with 20 social accounts, three users, client workspaces, approval workflows and white-label reports. Metricool Advanced includes up to 50 brands, with 15 at its entry price, plus team and client roles and post approvals. Compare actual user and brand needs.
What extra costs should we check before switching?
RecurPost lists extra social profiles at $4 monthly each and team members at $20 each. Metricool lists a $10 monthly Twitter/X add-on per connected account and Flows at $12 for 2,500 executions, then $0.01 per extra execution. Both publish other paid add-ons, so check the current pricing page against your needs.