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Paid plans start at $7/mo. There's also a free plan.
MailPoet starts at $7 per month when billed annually; monthly billing for the same Creator plan is $8. The free Starter plan covers up to 500 subscribers and 5,000 monthly emails through MailPoet Sending Service, with branding in footers. Creator uses your host or third-party SMTP; Business includes MailPoet sending with unlimited monthly sends. Agency costs $26 per site monthly on annual billing and covers up to 50 websites. Check the subscriber and site limits before switching.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Starter | $0 | $0 | Small lists using MailPoet sending |
| Creator | $7 | $8 | One website using external email sending |
| Business | $9 | $10 | One website needing MailPoet sending |
| Agency | $26 | $30 | Agencies managing multiple sites |
02What the plan grid doesn't tell you
Free sending ceiling
Starter includes up to 5,000 emails monthly and allows a maximum of two free sending plans per account.
Creator uses external sending
Creator sends through your host or third-party SMTP. Those providers’ fees are not listed in MailPoet’s plan prices.
Subscriber caps remain
Creator and Business cover 500–200,000 subscribers; Agency subscriber limits apply per MailPoet instance.
Agency price is per site
Agency is listed at $26 per site monthly with annual billing, despite covering up to 50 websites.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Small list, MailPoet sending | Starter | Free for up to 500 subscribers and 5,000 monthly sends, but emails retain MailPoet branding. |
| One site, external sending | Creator | Includes premium features for one website; sending uses your host or a third-party SMTP service. |
| One site, MailPoet sending | Business | Includes unlimited monthly sends through MailPoet Sending Service and removes MailPoet branding. |
04Is MailPoet worth the money?
MailPoet is worth considering if your site runs on WordPress and you want newsletters, welcome emails and post updates managed there. The free plan is useful for a small list, but its 500-subscriber and 5,000-email monthly limits make it a test-sized option, not an uncapped free tier. Paid pricing depends on whether you send through MailPoet or an external SMTP service, and whether you manage one site or several. Compare the total sending cost and subscriber limits before moving from another email platform.
MailPoet pricing FAQ
Does MailPoet have a free plan?
Yes. Starter costs $0 and includes up to 500 subscribers and 5,000 emails monthly through MailPoet Sending Service. The plan adds MailPoet branding to email footers, and the pricing details allow a maximum of two free sending plans per account.
How much does MailPoet cost per month?
The lowest paid price listed is Creator at $7 per month with annual billing, or $8 with monthly billing. Business is $9 annually or $10 monthly. Agency is $26 per site monthly with annual billing, or $30 per site with monthly billing.
What is the difference between Creator and Business?
Both plans cover one website and 500–200,000 subscribers. Creator sends through your host or a third-party SMTP service. Business includes unlimited monthly sends through MailPoet Sending Service, no MailPoet branding and all Premium features.
Does MailPoet charge per website?
Creator and Business each include one website. Agency is priced per site per month and covers up to 50 websites; its subscriber limits apply to each MailPoet instance. The listed Agency rate is $26 per site with annual billing or $30 with monthly billing.