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Paid plans start at $9/mo. There's also a free plan.
EmailOctopus has a free Starter plan and a paid Pro plan listed at $9 per month when billed yearly. Starter allows 2,500 subscribers and 10,000 emails a month, but adds EmailOctopus branding and limits reports to 30 days. Pro also includes 10,000 monthly emails, with unlimited forms, landing pages and users; its monthly-billing price is not published. Lists over 500,000 subscribers need a Custom quote. The key question is whether Starter’s send cap and branding work for your list.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Starter | $0 | $0 | Individuals starting an email list |
| Pro | $9 | — | Growing businesses needing more control |
| Custom | — | Quote | Lists with more than 500,000 subscribers |
02What the plan grid doesn't tell you
Same send ceiling
Starter and Pro both include 10,000 monthly emails, so the listed allowance does not increase with an upgrade.
Pro monthly price absent
The pricing page lists Pro at $9 per month billed yearly; its monthly-billing price is not published.
Starter branding and reports
Starter includes EmailOctopus branding and reports for 30 days. Pro includes reports forever.
Custom quote threshold
Lists over 500,000 subscribers need a Custom quote; the price is not listed.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Individuals starting an email list | Starter | It costs $0 and includes 2,500 subscribers and 10,000 monthly emails, with branding and 30-day reports. |
| Growing businesses needing more control | Pro | It is listed at $9 per month billed yearly and includes unlimited forms, landing pages and users. |
| Lists with more than 500,000 subscribers | Custom | EmailOctopus offers a custom quote for lists above this subscriber threshold. |
04Is EmailOctopus worth the money?
EmailOctopus looks inexpensive for a small list if Starter’s limits fit: 2,500 subscribers and 10,000 monthly emails, with branding and 30-day reports. Pro removes the listed form, landing-page and user caps and keeps reports forever, but it still lists 10,000 monthly emails, and the $9 rate requires annual billing. We cannot compare its value against the full category from these details alone. Before switching, check your send volume and whether branding or an unpublished monthly rate is a deal-breaker.
EmailOctopus pricing FAQ
How much does an email campaign cost?
EmailOctopus does not list a per-campaign price in the published pricing details. Starter costs $0 and includes 10,000 emails per month. Pro is listed at $9 per month billed yearly and also includes 10,000 monthly emails; its monthly-billing price is not published.
What are the 7 types of emails?
EmailOctopus does not publish an official seven-type taxonomy in the published details. It supports email campaigns and automated sends, plus scheduling, segmentation and personalization. Those are documented platform capabilities, not a vendor-defined list of seven email types.
What is the 60/40 rule in email?
The published EmailOctopus materials do not define a 60/40 rule or say how to apply one. They describe campaigns, automations, segmentation and personalization, but provide no recommended content ratio. We would not treat this pricing information as guidance on email-content ratios.
What is the best free email newsletter platform?
We cannot name the best platform from EmailOctopus pricing details alone. EmailOctopus Starter costs $0 and includes 2,500 subscribers and 10,000 monthly emails, but carries EmailOctopus branding and limits reports to 30 days. Compare those limits with your list and reporting needs.