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Paid plans start at $11.70/mo.
Campaign Monitor starts at $13 per month for Lite, or $11.70 per month billed annually, according to the pricing details. That entry tier includes 500 contacts and 2,500 monthly emails. Essentials starts at $31 monthly or $27.90 on annual billing and removes the send cap. There is no free plan, but a 30-day free trial is listed. The catch: prices rise with contact tiers, while overage rates and several add-on prices are not published.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Lite | $11.70 | $13 | Basic email marketing |
| Essentials | $27.90 | $31 | Growing teams needing unlimited sends |
| Premier | $153.90 | $171 | Larger teams needing advanced support |
| Enterprise | — | Quote | Businesses ready to scale |
Add-ons and overages
- Website builder: $10/month on Lite and Essentials; included with Premier
- SMS marketing add-on pricing is not published
- Pay-per-campaign options are available; per-credit rates are not published
- Accounts exceeding contact or sending thresholds are moved to a higher subscriber tier; overage rates are not published
02What the plan grid doesn't tell you
Contact-tier increases
The starting prices cover 500 contacts. Accounts exceeding contact or sending thresholds move to a higher subscriber tier; overage rates are not published.
Annual discount mismatch
Listed annual prices reflect 10% off, while the pricing page advertises 20% off Essentials annual billing. Confirm the checkout total.
Website builder add-on
The website builder costs $10/month on Lite and Essentials. It is included with Premier.
Unpublished usage prices
SMS add-on pricing and pay-per-campaign credit rates are not published. Ask for costs based on your planned usage.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Basic email marketers | Lite | Starts at $13/month and includes 500 contacts, 2,500 monthly emails and unlimited users. |
| Teams needing more sends | Essentials | Starts at $31/month and includes unlimited email sends, 500 contacts and unlimited users. |
| Larger teams needing support | Premier | Starts at $171/month and adds phone support and the website builder to unlimited sends and users. |
04Is Campaign Monitor worth the money?
Campaign Monitor can make sense if you need branded campaigns and journey automation, but its starting price is not a reliable estimate for a larger list. The listed tiers start at 500 contacts, and accounts above contact or sending thresholds move to a higher subscriber tier. Lite also caps monthly sends at 2,500, while Essentials and Premier list unlimited sends. We would get a quote at your actual contact count and confirm the Essentials discount and add-on costs before switching.
Campaign Monitor pricing FAQ
How much does Campaign Monitor cost?
Lite starts at $13 per month, or $11.70 per month on annual billing, at 500 contacts. Essentials starts at $31 monthly or $27.90 annually; Premier is $171 monthly or $153.90 annually. These are starting-tier prices, not quotes for larger contact lists.
Does Campaign Monitor have a free plan?
No. The pricing details list a 30-day free trial and no free plan. Lite is the lowest paid tier, starting at $13 per month for 500 contacts and 2,500 monthly emails. Trial eligibility and any payment-card requirements are not specified on the vendor's site.
Is annual billing cheaper?
Annual prices are per-month equivalents billed annually. The pricing details say listed starting prices reflect 10% off, although the page advertises 20% off Essentials annual billing. Because those figures do not align, confirm the actual Essentials annual total during checkout before committing.
What costs are not included in the starting price?
The listed starting prices cover 500 contacts; accounts above contact or sending thresholds move to a higher subscriber tier, but overage rates are not published. SMS pricing and pay-per-campaign credit rates are also unpublished, so ask Campaign Monitor for costs at your list size and usage.