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Paid plans start at $5/mo.
Bento's lowest listed price is $5/month for Transactional Email, but that is not the campaigns-and-automations plan. Marketing Platform costs $29/month for up to 5,000 active users. Bento has no free plan, though it offers a 30-day trial; transactional sending includes the first 100 emails free each month. Annual billing is available only by contacting support, and its price is not published. If you need campaigns, budget from $29/month, plus any applicable user-tier charges.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Marketing Platform | — | $29 | Teams sending campaigns and automations |
| Transactional Email | — | $5 | Apps sending transactional messages |
| Bento Chat | — | $30 | Marketing teams needing a shared inbox |
| Bento Plus | — | Quote | Teams needing managed email operations |
| Enterprise | — | Quote | High-volume teams |
Add-ons and overages
- Bento Chat: $30/month on top of Marketing Platform
- Marketing Platform: $0.01 per active user from 5,001–50,000; $0.009 from 50,001–250,000; $0.008 above 250,000
- Transactional Email: first 100 emails free monthly; $5 through 12,500, then $0.09 per 1,000 emails
02What the plan grid doesn't tell you
Marketing sends have a fair-use limit
Marketing Platform includes up to 5,000 active users. Paid plans list unlimited marketing sends, subject to fair use.
Active-user rates rise
Listed rates are $0.01 per active user from 5,001–50,000, $0.009 from 50,001–250,000, and $0.008 above 250,000.
Chat costs extra
Bento Chat is $30/month and requires an active Marketing Platform plan, bringing the listed starting total to $59/month.
Annual pricing is unpublished
Annual billing is available by contacting support, but the annual price is not published.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Teams sending campaigns and automations | Marketing Platform | $29/month covers up to 5,000 active users and includes automations, CRM, forms, and Tanuki AI. |
| Apps sending transactional messages | Transactional Email | Usage-based pricing starts with 100 emails free monthly, then a $5 minimum through 12,500 emails. |
| Teams needing managed email operations | Bento Plus | Includes managed deliverability, migration support, and ongoing email operations; pricing is custom. |
04Is Bento worth the money?
Bento is worth considering if you want campaigns, automations, and transactional sending under one provider, but the $5 starting price can mislead buyers who need marketing tools: those start at $29/month. The Marketing Platform includes up to 5,000 active users and unlimited sends subject to fair use. Costs climb by active-user tier, while Chat is an additional $30/month. Compare the $29 base and overage schedule against your contact count before switching; annual savings are impossible to price from the published figures.
Bento pricing FAQ
What is a bento menu?
A bento menu isn't one of the products or plan names listed here. This page covers Bento's email platform: campaigns, automations, transactional sending, and related delivery tools. If you mean food menus, the pricing information here doesn't answer that question.
What happened to Bento Box?
The pricing information for Bento does not explain Bento Box's history or any changes to that brand. It describes Bento's email marketing and transactional sending products. We can't verify from these pricing details whether Bento Box refers to the same company or a separate service.
Is Bento Box free?
If you mean Bento's email platform, it has no free plan and lists a 30-day trial. Transactional Email includes the first 100 emails free monthly, but the plan also lists a $5 minimum through 12,500 emails. The pricing details don't establish whether Bento Box is a separate product.
Does Bento offer annual billing?
Yes. Bento says annual billing is available by contacting support, but the annual price is not published. The listed plan prices are monthly: Marketing Platform is $29/month, Transactional Email starts at $5/month, and Bento Chat is $30/month.