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Paid plans start at $12.49/mo. There's also a free plan.
AWeber’s free plan covers up to 500 subscribers. At that same subscriber tier, Lite costs $15 per month with monthly billing or $12.49 per month billed annually. Plus is $30 monthly or $19.99 per month annually. Done For You costs $20 per month billed annually, plus a one-time $79 setup fee currently discounted from $599. The plan grid’s catch: Lite limits lists and automations, while higher subscriber tiers cost more.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Lite | $12.49 | $15 | |
| Plus | $19.99 | $30 | |
| Done For You | $20 | — | |
| High Volume / Enterprise | — | Quote |
Add-ons and overages
- One-time setup fee for Done For You plan: $79 (discounted from $599)
- 0.6% transaction fee on AWeber Ecommerce sales (Plus and Done For You)
- 1.0% transaction fee on AWeber Ecommerce sales (Lite)
- Higher subscriber/email-send tiers cost more per the published Plus and Lite pricing tables (e.g. Plus at 10,000 subscribers is $135/month billed monthly or $1,350/year)
02What the plan grid doesn't tell you
Annual billing changes the price
At 0–500 subscribers, Lite is $15 monthly or $12.49 per month billed annually. Plus is $30 monthly or $19.99 annually.
Lite has feature caps
Lite includes 1 email list, 3 landing pages and 3 automations. More lists or workflows require a different plan.
Ecommerce transaction fees
AWeber charges 1.0% on Ecommerce sales with Lite and 0.6% with Plus and Done For You.
Done For You setup fee
The plan lists a one-time $79 setup fee, discounted from $599. Its $20 monthly price requires annual billing.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Solo sender with basic needs | Lite | Choose it for a low starting price if 1 list, 3 landing pages and 3 automations are enough. |
| Growing list or multiple workflows | Plus | It removes the listed limits on lists, pages, automations and users, but costs more and still has an Ecommerce transaction fee. |
| Want AWeber to build assets | Done For You | It adds a built email template and landing page, newsletter drafts and setup help; budget for the one-time setup fee. |
04Is AWeber worth the money?
AWeber’s free plan and the listed Lite price make it worth considering for a small list, but the headline price is not the whole bill. Lite’s list and automation caps can push teams toward Plus, and Ecommerce sales carry a transaction fee on both tiers. Our review verdict points to good deliverability, but we would compare the limits and total cost against alternatives before switching. Pricing for 100,000+ subscribers is custom.
AWeber pricing FAQ
How much is AWeber per month?
At the 0–500 subscriber tier, Lite costs $15 per month with monthly billing or $12.49 per month billed annually. Plus costs $30 monthly or $19.99 per month annually. Done For You is $20 per month with annual billing, plus a one-time $79 setup fee.
Is AWeber better than Mailchimp?
The pricing information here does not include Mailchimp’s prices, limits or features, so we can’t make a grounded head-to-head call. AWeber’s listed options include a free plan for up to 500 subscribers, paid tiers, landing pages, automations and Ecommerce features.
What is the cheapest bulk email service?
We can’t identify the cheapest bulk email service without comparable pricing and sending limits for other vendors. AWeber’s listed free plan covers up to 500 subscribers; its paid Lite plan at that tier starts at $12.49 per month with annual billing.
What is the 60/40 rule in email?
The published AWeber pricing information does not define the 60/40 rule, so we can’t verify a specific meaning from these sources. It is not a listed plan limit or fee. Check a current email-marketing reference before treating the phrase as a deliverability or compliance rule.