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Paid plans start at $250/mo. There's also a free plan.
Persona starts at $250 per month for Essential, but that price comes with a 12-month minimum contract. Growth and Enterprise pricing is not published, and Persona says some products or features carry add-on pricing without listing rates. A free plan is listed, but the published pricing details do not explain what it includes. The entry price is only a partial cost picture: confirm usage, add-ons, and contract scope before budgeting.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Essential | — | $250 | Teams starting with core identity services |
| Growth | — | Quote | Teams scaling identity operations |
| Enterprise | — | Quote | Organizations needing tailored identity programs |
Add-ons and overages
- Some products or features are available as add-ons with feature-based pricing; prices are not published.
02What the plan grid doesn't tell you
12-month commitment
Essential has a 12-month minimum, so the $250 monthly rate is not a month-to-month starting point.
Unpriced higher tiers
Growth and Enterprise require contacting Persona; neither tier has a published monthly or annual rate.
Feature-based add-ons
Some products or features are add-ons priced by feature, but Persona does not publish those rates.
Annual rates unavailable
Persona does not publish annual billing rates, so the pricing details do not show whether annual billing changes the cost.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Teams starting with core identity services | Essential | The published entry tier includes five end-user flow templates, one theme, three case templates, and one assignment policy and SLA, with a 12-month minimum. |
| Teams scaling identity operations | Growth | Includes unlimited templates and themes, full verification checks including KYB, and guided implementation; pricing requires contacting Persona. |
| Organizations with tailored programs | Enterprise | Includes bespoke KYC/AML programs, custom partitioning and access controls, custom multi-product pricing, and early product access; price is not published. |
04Is Persona worth the money?
Persona can be worth pricing out if you need identity verification alongside configurable flows, automated workflows, fraud signals, and case review. Essential gives a defined entry point, but its $250 monthly price is tied to a 12-month minimum and limited templates. Growth and Enterprise could fit broader needs, yet their prices—and add-on rates—are not public. Without a quote covering volume, add-ons, and contract terms, we would not treat the entry price as the likely total.
Persona pricing FAQ
How much does Persona cost?
Persona's published Essential price is $250 per month, with a 12-month minimum contract. The pricing details also list a free plan, but do not explain its limits or included features. Growth and Enterprise prices are not published and require contacting Persona.
Does Persona have a free plan or free trial?
Persona lists a free plan, but the available pricing details don't specify its features, limits, or eligibility. A free trial is not stated on the vendor's site, so confirm directly with Persona rather than treating the free plan as a trial.
Does Persona offer annual billing?
Annual billing rates are not published. Essential has a 12-month minimum contract, but that does not establish a separate annual rate or discount. Growth and Enterprise pricing also requires contacting Persona, so ask for the billing schedule and total contract cost in the quote.
What could add to Persona's listed price?
Persona says some products or features are available as add-ons with feature-based pricing, but it does not publish those rates. Growth and Enterprise also have no public prices. Ask Persona which features are included in your quote and whether any add-ons or contract requirements apply.