We may earn a commission if you buy through links on this page. It never changes a score or a ranking. How we make money
Paid plans start at $35/mo. There's also a free plan.
Auth0 has a free plan and a listed starting price of $35 per month for Essentials. The catch is the grid: Free includes up to 25,000 monthly active users (MAUs), while Essentials and Professional each list only 500. Professional is $240/month; Enterprise requires a custom quote. The pricing page also lists a 22-day free trial, but no annual rates are shown in the published pricing details. Check add-on prices and MAU treatment before forecasting a production bill.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Free | — | $0 | Building and testing apps |
| Essentials | — | $35 | Projects with higher production demands |
| Professional | — | $240 | Teams needing added security |
| Enterprise | — | Quote | Enterprises that need to scale |
Add-ons and overages
- M2M Tokens; Advanced Security Features; Private Deployment — prices not published.
- CIBA; Token Vault; Auth for MCP — plan add-ons; prices not published.
- Custom domains; Actions; Tenant ACL — add-ons on select plans; prices not published.
- Credential Guard; Bot Detection; Adaptive MFA; FAPI certified Security Profile; HIPAA/BAA — prices not published.
02What the plan grid doesn't tell you
MAU limits change by plan
Free lists 25,000 monthly active users, but Essentials and Professional list 500 each. The published pricing does not publish overage rates or what happens at the cap.
Add-on prices aren't listed
M2M Tokens, Advanced Security Features, Private Deployment and other listed add-ons have no published prices.
Annual rates aren't shown
The page offers monthly and yearly billing toggles, but the published pricing details show monthly prices only.
Security can add to the bill
Adaptive MFA, Bot Detection and HIPAA/BAA are listed as add-ons, but their prices are not published.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Building and testing apps | Free | It costs $0 and lists up to 25,000 MAUs, one custom domain and one enterprise connection. |
| Production with added security | Professional | At $240/month, it lists 500 MAUs, 5,000 M2M authentications, 12 tenants and two log streams. |
| Large enterprise deployments | Enterprise | Pricing is custom; listed features include unlimited tenants, 30-day log retention and a 99.99% SLA. |
04Is Auth0 worth the money?
Auth0 is worth considering if you need a broad identity platform for logins, enterprise SSO, machine authentication or AI agent access control. But the list price alone is a poor budget guide: the MAU cap drops sharply on paid self-serve plans, Enterprise pricing is custom, and several security and deployment add-ons have no published prices. We’d confirm expected MAUs, required add-ons and annual pricing before choosing a plan.
Auth0 pricing FAQ
What is the Auth0 website?
Auth0's website is https://auth0.com/. Auth0 describes itself as an identity platform for managing authentication and access across websites, apps, APIs and AI-assisted experiences. Its listed capabilities include customer login, enterprise identity, fraud prevention and machine identity security.
How do you see users in Auth0?
The pricing information here does not give dashboard navigation steps for viewing users. It does say that Auth0 manages authentication and access, and its plans set monthly active user limits. Check Auth0's product documentation for the current user-list location and any role or permission requirements.
How much does multi-factor authentication cost?
Auth0 does not publish a separate price for Adaptive MFA in the published pricing details. It is listed as an add-on, so the plan prices alone do not establish its cost. Ask Auth0 for a quote that includes the MFA features and usage your deployment needs.
What are the alternatives to Auth0?
The published pricing information does not name or price Auth0 alternatives. When comparing identity platforms, check each vendor's MAU limits, enterprise SSO and SCIM support, machine authentication, security add-on prices and log retention. Those are among the capabilities and limits Auth0 lists in its plans and product materials.