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Paid plans start at $14/mo. There's also a free plan.
ManyChat has a free plan, and paid plans start at $14 per month with annual billing or $17 month to month. That Essential plan includes 250 active contacts; the free tier stops at 25. The pricing page lists a 14-day trial for Essential and Pro only. Watch the contact ceiling: extra active contacts incur monthly fees, even on an annual plan. Pro starts at $29 per month billed annually and adds Manychat AI, broadcasts, and a third channel.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Free | $0 | $0 | Solo creators testing automation |
| Essential | $14 | $17 | Growing creators wanting unlimited automations |
| Pro | $29 | $39 | Creators needing more channels and AI replies |
| Business | $69 | $99 | Teams running every channel together |
| Advanced | $139 | $199 | High-volume operations needing more seats |
Add-ons and overages
- Overage fees per additional Active Contact beyond plan limit (rates vary by plan and billing term)
02What the plan grid doesn't tell you
Annual payment upfront
The listed monthly equivalent requires annual billing: Essential costs $168 upfront, Pro $348, Business $828, or Advanced $1,668.
Monthly contact overages
Extra active contacts are billed monthly even with annual plans. Rates vary by plan, from $0.10 per contact on Essential monthly to $0.0028 on Advanced annual.
Small contact allowances
The free plan includes 25 active contacts, Essential 250, Pro 2,500, Business 7,500, and Advanced 25,000. Exceeding a cap adds overage charges.
Seats and channels vary
Free and Essential allow two channels; Pro allows three. User and Inbox seat limits also vary, and unlimited channels start with Business.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Testing a small DM funnel | Free | It costs nothing and includes 25 active contacts, two channels, one user, and one Inbox seat. |
| Growing beyond the free tier | Essential | At $17 monthly or $14 annually, it raises the limit to 250 contacts and supports unlimited automations. |
| Using several channels and AI | Pro | It includes 2,500 contacts, three channels, Manychat AI, broadcasts, three users, and two Inbox seats. |
04Is ManyChat worth the money?
ManyChat can make sense for a business built around social DMs, comments, and lead capture, especially if its channel and automation limits fit the workflow. The free tier is narrow, and the paid price is only part of the cost: contact overages recur monthly, including on annual plans. Pro adds AI and broadcasts, while Business is the first plan with unlimited channels. We would estimate contact growth before choosing an annual commitment.
ManyChat pricing FAQ
How much does a chatbot cost?
There is no single category-wide price in the published pricing information. ManyChat has a free plan, then Essential at $17 monthly or $14 per month billed annually. Pro starts at $39 monthly or $29 annually. Extra active contacts can add monthly overage charges.
What is ManyChat?
ManyChat is a chat automation platform for Instagram, WhatsApp, Messenger, and TikTok. It offers a no-code flow builder and automations for comments and DMs, plus lead capture. The homepage positions ManyChat as an Official Meta Business Partner and TikTok partner.
Is there a better app than ManyChat?
That depends on which channels, contact volume, and team seats you need; the published information does not compare competing products. ManyChat’s listed plans range from two channels on Free and Essential to unlimited channels on Business and Advanced. Compare those limits with your requirements before switching.
Is ManyChat trustworthy?
The published information says ManyChat’s homepage presents it as an Official Meta Business Partner and TikTok partner. That is not an independent assessment of service quality or billing. Before committing, check the current plan terms, contact limits, and overage rates on the pricing page.