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Paid plans start at $18/mo.
Chatfuel starts at $18 per month on an annual billing basis, but that price includes only $20 in monthly AI credits and about 330 chats. The pricing page lists ten Business and Agency tiers, reaching $1,845 per month for Agency XXL; rates shown are annual-billing equivalents, and most monthly prices are not published. There is no free plan listed. Budget separately for usage beyond included credits, WhatsApp messaging fees, and optional setup or media-processing charges.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Business S | $18 | — | small teams starting AI sales and support |
| Business M | $40.50 | — | growing teams needing more chat volume |
| Business L | $81 | — | businesses with higher chat volume |
| Business XL | $153 | — | businesses running heavier ad-driven chat traffic |
| Business XXL | $366.67 | — | large single-business operations |
| Agency S | $90 | — | agencies managing a few client accounts |
| Agency M | $202.50 | — | agencies scaling past a few clients |
| Agency L | $396 | — | agencies with many active client bots |
| Agency XL | $765 | — | larger agencies with heavy chat volume |
| Agency XXL | $1,845 | — | the biggest agency accounts on the page |
Add-ons and overages
- Setup via Coworker, per bot: $10 once
- Photo reading: ~$0.0041 per image
- Voice message transcription: ~$0.0030 per message
- WhatsApp broadcasts/reminders: Meta's rate plus 10% (example Brazil broadcast $0.069, reminder $0.0088)
- Lead event to Meta (CAPI): $0.020 per event
- Extra AI credit packs, with up to 30% off for bigger packs, plus optional auto-reload
02What the plan grid doesn't tell you
Chat and AI credit limits
Business S includes about 330 chats and $20 in AI credits monthly. Extra AI credit packs are available; larger packs can receive up to 30% off.
WhatsApp message fees
Broadcasts and reminders cost Meta's rate plus 10%. The pricing page gives Brazil examples of $0.069 per broadcast and $0.0088 per reminder.
Setup and media processing
Coworker setup costs $10 once per bot. Photo reading is about $0.0041 per image; voice transcription is about $0.0030 per message.
Meta lead events
Sending a lead event to Meta through CAPI costs $0.020 per event.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Small teams starting out | Business S | At $18/month billed annually, it includes one bot, $20 in AI credits, about 330 chats, comment replies, WhatsApp campaigns, and booking. |
| Growing teams with more chats | Business M | At $40.50/month billed annually, it raises the allowance to $50 in AI credits and about 826 chats, with one bot. |
| Agencies managing a few clients | Agency S | At $90/month billed annually, it includes $100 in AI credits, about 1,652 chats, three companies, bulk pricing, an agency dashboard, and a dedicated account manager. |
04Is Chatfuel worth the money?
Chatfuel may be worth paying for if sales and support happen in WhatsApp, Instagram, or Facebook and you want replies, lead qualification, booking, and checkout in chat. The pricing grid is less forgiving if volume is hard to predict: every tier has an included credit and chat allowance, while some messaging and media costs are separate. Compare your expected usage with the included allowances before choosing a tier; most month-to-month prices are not published.
Chatfuel pricing FAQ
How much does a chatbot cost?
For Chatfuel, the listed starting price is $18 per month when billed annually. Business S includes $20 in monthly AI credits and about 330 chats. The pricing page does not publish the undiscounted monthly rate for most tiers, and extra usage or add-ons can cost more.
Does Zendesk have an AI chatbot?
We can't verify Zendesk's current AI chatbot features or pricing from the Chatfuel pricing information reviewed here. Chatfuel is a no-code AI agent for WhatsApp, Instagram, and Facebook messaging, with its listed plans starting at $18 per month on annual billing.
Is there a free chatbot for Facebook Messenger?
Chatfuel supports Facebook messaging, but its pricing information lists no free plan. Its lowest listed tier is Business S at $18 per month when billed annually. That plan includes one bot, $20 in monthly AI credits, and about 330 chats.
Is a chatbot free or paid?
It depends on the provider. Chatfuel lists no free plan: its paid tiers start at $18 per month with annual billing. That starting tier has limited included AI credits and chats, and separate charges can apply for WhatsApp messaging, setup, media processing, and Meta lead events.