We may earn a commission if you buy through links on this page. It never changes a score or a ranking. How we make money
Paid plans start at $29/mo.
Leadpages starts at $29 per month on Pro, or $23.20 per month when billed annually; the pricing page says annual billing is charged once a year and saves 20%. There is no free plan, but Leadpages lists a 7-day trial. The catch is that Pro and Business are page-publishing tiers: manual A/B testing begins on Grow at $99 monthly, while Smart Traffic, heatmaps and personalization are listed on Optimize at $199 monthly. Scale is $399 monthly; Enterprise pricing is custom.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Pro | $23.20 | $29 | Solo creators publishing pages with AI |
| Business | $39.20 | $49 | Small teams and agencies publishing at volume |
| Grow | $79.20 | $99 | Solo marketers and small teams starting CRO |
| Optimize | $159.20 | $199 | Growing teams and performance marketers |
| Scale | $319.20 | $399 | Larger teams scaling optimization (per FAQ mention) |
| Enterprise | — | Quote | Teams needing SSO, custom contracts, volume publishing |
Add-ons and overages
- AI credit top-up packs from $2.50
02What the plan grid doesn't tell you
Annual prepayment
The lower listed prices require annual billing, which is charged once per year—not month to month.
Page and domain caps
Pro caps you at 25 pages and 1 domain; Business allows 50 pages and 2 domains. Grow lists unlimited pages and traffic.
CRO costs more
Manual A/B testing starts on Grow at $99/month. Smart Traffic, heatmaps and auto-personalization are listed on Optimize at $199/month.
AI credit top-ups
Top-up packs start at $2.50. The pricing information does not publish pack sizes or how far credits stretch.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Solo page publishers | Pro | It starts at $29/month and includes 25 pages, 1 custom domain, and 12,000 AI credits per month. |
| Small teams publishing more | Business | At $49/month, it raises the limits to 50 pages and 2 custom domains and includes 20,000 AI credits monthly. |
| Teams prioritizing CRO | Optimize | At $199/month, it adds Smart Traffic, multivariate testing, heatmaps, auto-personalization and 3 team seats. |
04Is Leadpages worth the money?
Leadpages is affordable if you mainly need AI-assisted page publishing: Pro starts at $29/month, and Business adds capacity for $49/month. That price does not buy the CRO toolkit many teams may be shopping for. Manual A/B testing starts at $99/month, while Smart Traffic and heatmaps are listed at $199/month. We can’t call it a category bargain without competitor pricing to compare; judge it by whether those included publishing limits and optimization features fit your workload.
Leadpages pricing FAQ
What is the average cost of a landing page?
The published pricing information does not publish an industry average or a one-time landing-page build price. Leadpages is subscription software: its lowest listed plan is Pro at $29/month, or $23.20/month with annual billing, which is charged once per year.
What is a reasonable cost per lead?
Leadpages does not publish a reasonable cost-per-lead benchmark. What counts as reasonable depends on the business and campaign, and the published pricing details do not include lead performance or ad costs. Compare your own lead costs with your targets rather than treating the subscription price as a CPL.
Which is the best free landing page builder?
The published information does not compare free builders, so we can’t name a best one. Leadpages has no free plan; its pricing page lists a 7-day trial. Check the trial terms for feature or usage restrictions, which are not specified in the published pricing details.
Is a landing page free?
Not necessarily, and Leadpages does not offer a free plan according to the published pricing information. Leadpages lists a 7-day trial, then paid plans starting at $29/month. Its annual rate for Pro is $23.20/month, billed once per year.