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Paid plans start at $22/mo.
Unbounce starts at $29 per month on monthly billing, or $22 per month billed annually; the pricing page says annual billing saves 25%. There’s no free plan, but a 14-day trial is listed. The low starting price comes with a 500-visitor monthly traffic cap, five pages and one user. Higher limits, A/B testing variants and AI traffic routing sit on more expensive plans, while Concierge pricing is custom and Agency is listed at $349 per month billed annually.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Starter | $22 | $29 | Solo marketers launching their first landing pages |
| Build | $74 | $99 | Teams needing unlimited pages and custom code |
| Experiment | $112 | $149 | Marketers running A/B tests to optimize conversions |
| Optimize | $187 | $249 | Teams wanting AI traffic routing and deeper insights |
| Concierge | — | Quote | Larger companies needing higher traffic and user limits |
| Agency | $349 | — | Agencies running campaigns across multiple clients |
Add-ons and overages
- Overage fees charged as a one-time amount if traffic/conversion limits are exceeded
- Professional Services (onboarding, page migration, redesign, CRO consults) available for purchase on any plan
02What the plan grid doesn't tell you
Traffic and conversion overages
Unbounce charges a one-time overage fee if traffic or conversion limits are exceeded. The fee amount is not published on the vendor's site.
Annual billing commitment
The listed $22 Starter price requires annual billing. Monthly billing is $29; the pricing page says annual billing saves 25%.
Services cost extra
Onboarding, page migration, redesign and CRO consulting are available for purchase on any plan. Their prices are not published on the vendor's site.
Custom plan pricing
Concierge has custom pricing, and the published details do not list a monthly price. Agency is $349 per month billed annually, with no monthly-billing price listed.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Solo marketers with a few pages | Starter | It includes five pages, 500 monthly visitors and one user. Choose it only if those limits fit your expected traffic. |
| Teams needing custom code | Build | It includes unlimited pages, custom code and up to 20,000 monthly visitors, but is limited to one user and one root domain. |
| Marketers focused on A/B testing | Experiment | It includes unlimited A/B testing variants, three users and two root domains, with traffic capped at 30,000 visitors per month. |
04Is Unbounce worth the money?
Unbounce can make sense if you need landing pages, built-in testing and traffic routing in one platform. But the $22 annual starting price is for a tightly capped Starter plan, not the fuller optimization setup: Experiment is $112 per month annually, and Optimize is $187. Our review verdict also flags that editing can frustrate. We’d compare the plan limits and required features against your current stack before treating the entry price as the cost of switching.
Unbounce pricing FAQ
What is the average cost of a landing page?
The published pricing details don’t state an average market cost for a landing page. Unbounce’s plans start at $22 per month when billed annually, or $29 monthly, but that price covers platform access with plan limits—not a stated per-page design or production fee.
Is Unbounce reliable?
The published materials don’t publish uptime, availability or reliability statistics, so we can’t confirm reliability from this pricing information. The review verdict describes it as a capable testing platform, while also noting that editing can frustrate. Check current service terms and support details before switching.
Which is the best free landing page builder?
Unbounce is not a free-plan option: its pricing details list no free plan, though they do list a 14-day trial. The published materials don’t compare other builders, so they aren’t enough to name the best free alternative.
What is an Unbounce landing page?
It’s a landing page built with Unbounce’s no-code editor, using a prompt-generated draft, a template or a blank page. The platform includes A/B testing and AI traffic routing, and its MCP integration can run campaigns through Claude or ChatGPT.