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Paid plans start at $79/mo.
Instapage pricing starts at $79 per month for Create when billed annually, or $99 month-to-month, according to the pricing page. Optimize costs $159 per month annually or $199 month-to-month. Both paid plans include a 14-day free trial, but there’s no free plan. Create includes 15,000 unique monthly visitors; Optimize includes 30,000. Convert has custom pricing, so teams needing its enterprise features will have to request a quote.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Create | $79 | $99 | Small teams starting with landing pages |
| Optimize | $159 | $199 | Teams running A/B tests and lead gen |
| Convert | — | Quote | Enterprise teams needing compliance and personalization |
Add-ons and overages
- Page migration services (Convert plan)
- Custom feature implementation (Convert plan)
- Custom integrations (Convert plan)
02What the plan grid doesn't tell you
Visitor caps
Create includes 15,000 unique monthly visitors and Optimize includes 30,000. Higher Optimize tiers are available at 50,000 or custom limits; Convert uses custom limits.
Collection limits
Create caps each Collection at 15 pages; Optimize allows 30. Convert lists 50+ pages per Collection.
Team and workspace limits
Create and Optimize include 10 team members, 2 subdomains and 1 workspace. Convert starts at 10+ team members, 10 subdomains and 5 workspaces.
Convert costs are custom
Convert pricing is not published. Migration services, custom feature implementation and custom integrations are listed as Convert add-ons.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Small teams building landing pages | Create | The entry plan includes 15,000 monthly visitors, unlimited pages and conversions, and 10 team members. |
| Teams testing ads and leads | Optimize | Adds server-side A/B testing, multi-step forms and dynamic text replacement, with 30,000 monthly visitors. |
| Enterprise teams needing personalization | Convert | Includes ad-to-page personalization, root domain publishing and heatmaps; pricing is custom. |
04Is Instapage worth the money?
Instapage makes its strongest case for teams that need landing pages tied closely to ad campaigns, with AI experiments, personalization and reusable blocks in the same product. But the entry price is high for a landing page builder, and the visitor and team caps deserve a close read before choosing a tier. Reddit discussions keep pointing to cheaper options, though the published pricing information doesn’t establish a like-for-like comparison. If cost is the main concern, compare alternatives before committing.
Instapage pricing FAQ
How much does Instapage cost?
According to the pricing page, Create costs $99 per month, or $79 per month with annual billing. Optimize costs $199 monthly, or $159 per month annually. Convert has custom pricing, which is not published. The listed prices are in US dollars.
Does Instapage offer a free plan or trial?
Instapage has no free plan, according to the published pricing information. Create and Optimize include a 14-day free trial. The published pricing details do not specify trial restrictions or what happens when the trial ends, so check the vendor’s current terms before signing up.
What are Instapage’s visitor limits?
Create includes 15,000 unique monthly visitors. Optimize includes 30,000, with 50,000-visitor or custom tiers available. Convert uses custom visitor limits. These are plan allowances, so compare them with your expected traffic before selecting a tier.
Does Instapage charge extra for migration or integrations?
The pricing information lists page migration services, custom feature implementation and custom integrations as add-ons for Convert. It does not publish prices for those services. Convert’s plan price is also custom, so ask Instapage for a quote that includes any services you need.