We may earn a commission if you buy through links on this page. It never changes a score or a ranking. How we make money
Paid plans start at $81/mo.
ClickFunnels starts at $97 per month on monthly billing, or $81 per month equivalent when billed annually. Launch is the entry plan; Scale is $197 monthly or $164 annual equivalent, and Optimize is $297 or $248. There is no free plan, and a free trial is not published. Dominate is different: it is annual-only at $5,997 upfront, not a $500 monthly option.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Launch | $81 | $97 | Solo founders launching a first online business |
| Scale | $164 | $197 | Growing businesses needing more contacts and team seats |
| Optimize | $248 | $297 | Marketers running high-converting funnels at scale |
| Dominate | $500 | — | Large teams wanting top-tier limits and VIP support |
02What the plan grid doesn't tell you
Annual prepayment
The lower $81-$248 monthly equivalents require annual billing; the pricing lists monthly rates of $97-$297 instead.
Dominate's upfront bill
Dominate is annual-only at $5,997 per year; its listed $500 figure is a monthly equivalent, not monthly billing.
Contact ceilings
Launch caps contacts at 10K; Scale at 75K, Optimize at 150K, and Dominate at 400K. Any overage price is not published.
Trial availability
No free plan is listed, and free-trial availability is not published, so don't budget on a free runway.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Solo founders starting out | Launch | The lowest-priced tier includes 1 workspace, 2 team members, 10K contacts and 50K emails per month. |
| Growing teams needing more room | Scale | It raises the limits to 5 workspaces, 5 team members and 75K contacts, with webhooks and full API access. |
| Large teams with high usage | Dominate | It has the highest listed limits and VIP support, but costs $5,997 upfront per year. |
04Is ClickFunnels worth the money?
ClickFunnels can be a practical fit if you want funnels, checkout, email, courses and CRM tools in one platform. The trade-off is a high starting price and contact limits that may push a growing business toward a more expensive tier. Scale and Optimize add capacity, but the pricing does not publish overage charges. Our verdict: capable, but tight caps and a bruised reputation make it a harder sell than the feature list suggests.
ClickFunnels pricing FAQ
Is there a free version of ClickFunnels?
No. The pricing data lists no free plan. It also does not publish a free-trial offer, so we would not treat a trial as available unless ClickFunnels confirms it directly. The lowest listed plan is Launch at $97/month or $81/month equivalent with annual billing.
How much do ClickFunnels pay affiliates?
The published material for this page does not state ClickFunnels affiliate commission rates or payout terms. Those figures can change, so we won't quote a percentage without current affiliate-program terms. Check ClickFunnels' current affiliate documentation for the rate, cookie window, eligibility and payment schedule.
Does Russell Brunson own ClickFunnels?
The product and pricing material reviewed for this page does not establish whether Russell Brunson currently owns ClickFunnels. It would be inaccurate to infer current ownership from his association with the brand. Confirm through current company information or corporate records.
What are ClickFunnels used for?
ClickFunnels is used to build sales funnels and online stores, run email campaigns, create courses and manage contacts and marketing automations. Its product description also lists checkout pages, A/B testing, coaching, memberships and community areas as part of the platform.