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Most buyers should pick Wix.
Choose Wix if you need a broader business site, store, bookings, CRM and marketing tools, or want to start free. Its free plan has Wix ads, a branded subdomain, 500 MB storage and bandwidth, and no online payments. Choose Leadpages for focused landing-page publishing and conversion work: it starts at $29/month, but Smart Traffic and heatmaps are listed on Optimize at $199/month ($159.20/month billed annually). Wix paid pricing is not published on the vendor's site.
01Side by side
| Wix | Leadpages | |
|---|---|---|
| Starting price | $0/month; paid pricing not published | $29/month; 7-day free trial |
| Free plan | Free, with Wix ads and no online payments | No free plan; 7-day free trial |
| Best for | Business, store, portfolio and blog sites | Landing pages and conversion-rate optimization |
| Core strength | All-in-one site, commerce and marketing tools | Landing-page CRO, testing and traffic routing |
| Learning curve | Not published | Not published |
| Integrations/data | Built-in CRM; site and marketing analytics | API and MCP; 10 active integrations on Optimize |
| Team/seat costs | Not published | 3 seats on Optimize at $199/month |
| Support | Review support score: 5 | Review support score: 5 |
Wix Choose Wix if
- Choose Wix if you need a full business website.
- Choose Wix if a free, limited plan is enough to start.
- Choose Wix if you want built-in CRM and business tools.
Leadpages Choose Leadpages if
- Choose Leadpages if landing pages are your main focus.
- Choose Leadpages if you need A/B testing on Grow or above.
- Choose Leadpages if Smart Traffic and heatmaps justify Optimize's price.
02Pricing compared
Wix is free to start, but its paid prices are not published on the vendor's site. The Free plan has 500 MB of storage and bandwidth, a Wix-branded subdomain, Wix ads, and no online payments or eCommerce.
Leadpages starts at $29 per month for Pro, or $23.20 per month billed annually; annual billing saves 20%, and the plan includes 25 pages and one custom domain. A 7-day free trial is listed. The more relevant price for CRO is $199 per month for Optimize, or $159.20 billed annually: that plan lists Smart Traffic, multivariate testing, and click and scroll heatmaps. Grow is $99 monthly and lists manual A/B testing, not Smart Traffic or heatmaps. Compare Leadpages’ plan caps before switching; Wix’s paid cost cannot be compared from the published details here.
03Features and depth
Wix is the broader business-site option. Its feature list combines AI site creation and a drag-and-drop editor with eCommerce, appointments, payments, courses, events, SEO recommendations, email marketing, ads, analytics, and a built-in CRM. That makes it a closer fit if the website needs to support more than lead capture. The free plan, however, does not allow online payments or eCommerce.
Leadpages is more focused on landing pages and conversion work. It can generate pages from a description, and its feature list includes A/B testing, Smart Traffic routing, heatmaps, and scroll-depth data. Those tools are not all included at the entry price: Grow lists manual A/B testing, while Optimize at $199 monthly lists Smart Traffic and heatmaps. Leadpages also describes a full site builder, but its pricing page sets page, domain, and storage limits on lower plans. Choose based on the job, not the AI label.
04Ease of use and learning curve
Both products offer AI-assisted creation, but they point users toward different jobs. Wix describes a fluid drag-and-drop editor and AI site generation, then brings business, marketing, and customer-management tools into the same platform. That wider scope means more features to choose from; the published details do not establish how quickly a particular user will learn them.
Leadpages centers its workflow on describing and refining pages, then measuring or routing traffic. Its CRO options add plan decisions: manual A/B testing is listed on Grow, while Smart Traffic and heatmaps are listed on Optimize. If you only need a focused page workflow, Leadpages has a narrower stated remit; if you need a broader site and business toolkit, Wix covers more categories.
Questions people ask
Which is better for a small business, Wix or Leadpages?
Wix is the better fit if the business needs a broader site with store, booking, CRM, or marketing tools. Leadpages fits a more focused landing-page and conversion workflow. Wix’s free plan has notable limits, including ads, a branded subdomain, and no online payments.
Can I build a full website with Leadpages?
Leadpages describes a full site builder: a page can expand into a site that shares navigation and a footer. Its lower plans still have page, domain, and storage caps; for example, Pro lists 25 pages, one custom domain, and 5 GB of storage.
Does Leadpages include A/B testing and heatmaps on its $29 plan?
The Pro plan at $29 per month does not list A/B testing or heatmaps among its inclusions. Grow at $99 per month lists manual A/B testing. Optimize at $199 per month lists Smart Traffic, multivariate testing, and click and scroll heatmaps.
Can I use Wix for free, and what are the limits?
Yes. Wix’s Free plan is $0 per month and includes 500 MB of storage and bandwidth. It uses a Wix-branded subdomain, displays Wix ads, and does not support online payments or eCommerce. Wix paid-plan prices are not published on the vendor's site.