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Paid plans start at $249.92/mo. There's also a free plan.
G2 has a free basic profile, but its paid Starter plan costs $299 per month in year one, or $2,999 annually ($249.92 monthly equivalent), according to our pricing check dated November 6, 2026. The listed renewal jumps to $599 monthly or $6,000 annually in year two. Professional and Enterprise prices are not published. Add-ons, including Buyer Intent and G2 Ads, also lack listed prices, so the plan grid does not show your likely all-in bill.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Free | $0 | $0 | Organizations wanting a basic profile |
| Starter | $249.92 | $299 | Organizations with 1–100 employees |
| Professional | — | Quote | Organizations needing more review tools |
| Enterprise | — | Quote | Organizations managing multiple products |
Add-ons and overages
- G2 Clicks: pricing not published
- Starter add-ons: G2 Ads, G2 Clicks, AI Sales Assistant; pricing not published
- Professional and Enterprise add-ons: Buyer Intent, Content Subscription, Data Solutions, G2 Ads (Clicks and Paid Promotions), RMS & Technical Consulting; pricing not published
- Overage costs not published
02What the plan grid doesn't tell you
Starter renewal increase
Year two is listed at $599 monthly or $6,000 annually ($500 monthly equivalent), up from $299 monthly or $2,999 annually in year one.
Unpublished tier prices
Professional and Enterprise monthly and annual prices are not published, so the listed plan details do not show their cost.
Unpriced add-ons
Buyer Intent, G2 Ads, G2 Clicks and other add-ons have no published prices in the pricing information we found.
Overage costs
Overage pricing is not published, so extra usage could add cost beyond the listed plan price.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Organizations needing a basic profile | Free | It includes a basic profile and standard seller page, with unlimited users. |
| Organizations with 1–100 employees | Starter | It includes fewer than seven profiles and single-profile review collection; check the year-two renewal before signing. |
| Teams managing multiple products | Enterprise | It includes multi-product CTAs and multi-profile review collection, but the plan price is not published. |
04Is G2 worth the money?
G2 can make sense if your team needs a software profile, review collection, comparisons and buyer-intent tools in one marketplace. The concern is the gap between the visible Starter price and the renewal, plus unpublished costs for higher tiers, add-ons and overages. We can’t call it cheap against category alternatives without comparable prices. Treat the free plan as a way to maintain a basic profile, and get a full multi-year quote before relying on paid features.
G2 pricing FAQ
What does G2 mean?
G2 is the name of a B2B software review marketplace and go-to-market intelligence platform. The source information describes what the product does but does not explain the name’s origin or say that it is an abbreviation.
What is the G2 marketplace?
G2 helps software buyers discover, evaluate and compare products through peer reviews, standardized scores, product profiles and side-by-side comparisons. Vendors can manage profiles, collect reviews, access buyer-intent data and capture leads.
Does G2 pay for reviews?
G2 lists gift-card review credits on paid plans and offers managed incentive campaigns. Starter includes $100 in credits, Professional $500 and Enterprise $1,000. That does not mean every reviewer is paid; the available pricing information does not specify the terms for each campaign.
Is G2 legitimate?
G2 is a software review marketplace, and its reviews are described as verified through LinkedIn or corporate email authentication. That verification process is a useful signal, but it does not guarantee that every review is accurate or that a product is right for your business.