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Paid plans start at $15/mo. There's also a free plan.
Yotpo offers free plans for Reviews & UGC and Loyalty & Referrals. Paid pricing starts at $15/month for Reviews & UGC Starter; Reviews & UGC Pro starts at $119/month, and Loyalty & Referrals Pro starts at $199/month. The pricing page shows monthly prices, but annual prices are not published. Watch the order limits: review plans scale by volume, while Loyalty Pro charges overages after its first 500 orders. Premium, Enterprise, AI Visibility and bundle prices are custom or unpublished. Checked November 7, 2026.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Reviews & UGC – Free | — | $0 | Brands starting a reviews program |
| Reviews & UGC – Starter | — | $15 | Stores collecting reviews and photos |
| Reviews & UGC – Pro | — | $119 | Growing brands needing review insights |
| Reviews & UGC – Premium | — | Quote | Brands needing advanced review operations |
| Loyalty & Referrals – Free | — | $0 | Brands starting a loyalty program |
| Loyalty & Referrals – Pro | — | $199 | Brands running a paid loyalty program |
| Loyalty & Referrals – Premium | — | Quote | Brands needing custom loyalty pricing |
| Loyalty & Referrals – Enterprise | — | Quote | Enterprise loyalty programs |
| AI Visibility – Discover | — | Quote | Brands seeking AI visibility |
| Bundle – Reviews & UGC + Loyalty & Referrals Pro | — | Quote | Brands combining reviews and loyalty |
Add-ons and overages
- Product Sampling: add-on; price not published
- Reviews Booster: billed per additional order; overage rate not published
- Visual UGC: Pro annual-plan add-on; price not published
- Live moderation: additional fee; price not published
- Retail syndication: add-on; price not published
- Loyalty Pro overages: $0.20/order for orders 501–1,000, $0.10/order for 1,001–3,000, and $0.05/order above 3,000
02What the plan grid doesn't tell you
Review volume pricing
Starter starts at $15/month for up to 1,000 orders; Pro starts at $119/month for up to 5,999. Both scale by monthly order volume.
Loyalty order overages
Loyalty Pro includes 500 orders. The pricing page lists $0.20/order for orders 501–1,000, $0.10 for 1,001–3,000, and $0.05 above 3,000.
Unpublished add-on fees
Product Sampling, Visual UGC, live moderation and retail syndication cost extra, but their prices are not published. Reviews Booster overage rates are also not published.
Custom plan pricing
Reviews Premium, Loyalty Premium, Loyalty Enterprise and AI Visibility Discover use custom pricing. The Reviews and Loyalty Pro bundle price is not published.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Testing review collection | Reviews & UGC – Free | It costs $0 and includes up to 50 orders/month, automatic review requests, a reviews widget and star ratings. |
| Collecting reviews at scale | Reviews & UGC – Starter | It starts at $15/month and covers up to 1,000 orders/month, but the price scales with order volume. |
| Running paid loyalty | Loyalty & Referrals – Pro | It starts at $199/month, includes the first 500 orders and lists per-order charges above that threshold. |
04Is Yotpo worth the money?
Yotpo can cover reviews, loyalty and referrals in one ecommerce marketing suite, with AI visibility available as a separate product. The entry prices are clear, but the total cost is harder to pin down once order volume grows or add-ons enter the picture. Free plans offer a way to start; before consolidating tools, confirm volume-based pricing, custom-plan quotes and add-on fees. Annual prices are not published, which makes longer-term cost comparisons harder.
Yotpo pricing FAQ
How much does Yotpo cost?
Yotpo has free plans for Reviews & UGC and Loyalty & Referrals. Paid pricing starts at $15/month for Reviews & UGC Starter, $119/month for Reviews & UGC Pro, and $199/month for Loyalty & Referrals Pro. The pricing page shows monthly prices; annual prices are not published.
Does Yotpo have a free plan?
Yes. Reviews & UGC – Free includes up to 50 orders/month, automatic review requests, a reviews widget and star ratings. Loyalty & Referrals – Free includes up to 100 orders/month. The listed plans are free; trial terms are not published.
What happens if I exceed Yotpo’s order limits?
Reviews & UGC Starter and Pro scale with monthly order volume, but their higher-volume rates are not listed on the vendor's site. Loyalty & Referrals Pro includes 500 orders, then charges $0.20, $0.10 or $0.05 per order across its published volume tiers.
Does Yotpo offer annual billing or a free trial?
Annual-billing prices are not published, and the pricing page presents prices monthly. A free-trial offer is also not published in the available pricing details. Yotpo does list free plans for Reviews & UGC and Loyalty & Referrals, each with its own order limit.