G2 review

G2 combines a software review marketplace for buyers with profile, lead-generation and market-intelligence tools for vendors. Buyers can compare products using peer reviews, feature ratings, pros and cons, pricing tiers and side-by-side comparisons. G2 says reviews are verified through LinkedIn or corporate email authentication.

For vendors, the platform provides product profiles and tools to collect reviews, capture leads and identify accounts researching products, categories, competitors or alternatives on G2. Its G2 Grid ranks products by Customer Satisfaction and Market Presence. That gives buyers a standardized way to compare products, but the grid is not a substitute for checking whether a product fits your requirements.

The basic profile is free. Paid plans add review-collection tools and other capabilities, but the pricing page does not publish prices for Professional or Enterprise, or for several add-ons.

G2’s main value is putting buyer research and vendor profile management in one marketplace. For buyers, verified reviews, feature ratings, pros and cons, pricing tiers and side-by-side comparisons can help narrow a shortlist. The Grid adds a category-level view based on Customer Satisfaction and Market Presence.

For vendors, the tools cover several stages of the review and lead process: review collection, buyer-intent signals and lead capture when a buyer requests contact or accesses gated profile content. Review-generation options include managed incentive campaigns, landing pages and in-app prompts.

The free plan provides a basic profile and standard seller page, with unlimited users. Starter, listed at $299 monthly in year one or $2,999 annually, includes fewer than seven profiles, single-profile review collection and $100 in gift card review credits. Professional lists single-product custom CTAs, three video reviews and $500 in credits; Enterprise lists multi-product CTAs, multi-profile collection, five video reviews and $1,000 in credits. Those inclusions make the tiers easier to distinguish, even though the higher-tier prices are not published.

The biggest purchasing risk is the Starter renewal. According to the pricing information checked on November 6, 2026, the first year costs $299 per month or $2,999 annually ($249.92 per month equivalent). In year two, the listed price rises to $599 monthly or $6,000 annually ($500 per month equivalent). Budget against that renewal, not just the entry price.

The free plan is limited to a basic profile and standard seller page. Starter is for organizations with 1–100 employees and includes fewer than seven profiles and single-profile review collection. Professional and Enterprise add more review tools, but their prices are not published, so comparing their value with Starter requires a sales quote.

Add-on and overage costs are also unclear. The pricing information does not publish prices for G2 Clicks, Buyer Intent, G2 Ads or the other listed add-ons, and overage costs are not published. Starter also lists G2 Ads, G2 Clicks and AI Sales Assistant as add-ons, not included plan features. Get renewal, add-on and overage terms in writing before committing.

G2 has a free plan for a basic profile and standard seller page, with unlimited users. Starter is the only paid tier with a published price: $299 per month in year one, or $2,999 annually ($249.92 per month equivalent). It covers fewer than seven profiles, single-profile review collection and $100 in gift card review credits. The renewal is the catch: the listed year-two price rises to $599 monthly or $6,000 annually ($500 per month equivalent).

Professional and Enterprise pricing is not published. Professional includes single-product custom CTAs, three video reviews and $500 in review credits; Enterprise adds multi-product CTAs, multi-profile collection, five video reviews and $1,000 in credits. Add-on prices, including G2 Clicks, Buyer Intent and G2 Ads, are also not published, and neither are overage costs. Get the renewal and any add-ons in writing before budgeting; the entry price alone does not show the full cost.

Moving to G2 may start with a free basic profile; paid Starter adds single-profile review collection, while higher tiers include options for multiple profiles. The available material does not specify migration services, setup effort, data export formats or whether reviews and profile content can be transferred out. Confirm those details before moving an existing review program or making G2 a core source of buyer data.

If you leave, the same gap matters: export and retention terms for reviews, leads and buyer-intent data are not published on the vendor's site. Ask what you can take with you and what access ends at cancellation. The pricing page details a steep Starter renewal increase and leaves add-on and overage costs unpublished, so those are clear reasons to reassess the spend—not verified reasons customers leave. No Reddit posts or comments were included in the published material, so we can't attribute switching complaints to Reddit users.