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Paid plans start at $9/mo.
Aha! pricing starts at $9 per user/month for Whiteboards, Develop, and Teamwork. Roadmaps and Builder cost $59 per user/month; the other products range from $18 to $39. The pricing page lists monthly and annual billing, with an annual discount, but does not publish annual prices here. There is no free plan. You can try most products for 14 days, while Aha! Develop has a 30-day trial. Check add-on and seat requirements before comparing the headline price.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Aha! Roadmaps | — | $59 | Product teams managing strategy and delivery |
| Aha! Discovery | — | $39 | Teams managing customer research |
| Aha! Ideas | — | $39 | Teams collecting and prioritizing feedback |
| Aha! Whiteboards | — | $9 | Teams brainstorming and refining plans |
| Aha! Builder | — | $59 | Teams building prototypes and apps |
| Aha! Develop | — | $9 | Teams linking strategy to software delivery |
| Aha! Teamwork | — | $9 | Teams coordinating project work |
| Aha! Knowledge | — | $18 | Teams centralizing product documentation |
Add-ons and overages
- Aha! Ideas Advanced: $20 per user / month on annual plans or $25 per user / month on monthly plans; Startup pack exempt.
- Dedicated Aha! Whiteboards and Knowledge users can be added to Roadmaps Enterprise or Enterprise+; prices not published here.
- Whiteboards Advanced and Knowledge Advanced are available as add-on users; prices not published here.
What a team pays per month
| Plan | 1 seat | 5 seats | 10 seats | 25 seats |
|---|---|---|---|---|
| Aha! Roadmaps | $59 | $295 | $590 | $1,475 |
| Aha! Discovery | $39 | $195 | $390 | $975 |
| Aha! Ideas | $39 | $195 | $390 | $975 |
| Aha! Whiteboards | $9 | $45 | $90 | $225 |
| Aha! Builder | $59 | $295 | $590 | $1,475 |
| Aha! Develop | $9 | $45 | $90 | $225 |
| Aha! Teamwork | $9 | $45 | $90 | $225 |
| Aha! Knowledge | $18 | $90 | $180 | $450 |
02What the plan grid doesn't tell you
Annual prices not published
The pricing page says annual plans offer a discount, but does not list annual prices in the published pricing details.
Ideas Advanced costs extra
Aha! Ideas Advanced is $25 per user/month on monthly plans or $20 on annual plans; the Startup pack is exempt.
Some add-on prices unpublished
Whiteboards Advanced and Knowledge Advanced add-on user prices are not published on the vendor's site.
Enterprise seats may add cost
Dedicated Whiteboards and Knowledge users can be added to Roadmaps Enterprise or Enterprise+, but their prices are not published here.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Product strategy and delivery teams | Aha! Roadmaps | At $59 per user/month, it combines strategy and delivery planning with Ideas, Whiteboards, Knowledge, and integrations. |
| Teams running customer research | Aha! Discovery | At $39 per user/month, it includes studies, interviews, a participant database, scheduling, and AI transcript analysis. |
| Teams linking strategy to development | Aha! Develop | At $9 per user/month, it includes Scrum, kanban, or SAFe workflows, sprint planning, and delivery integrations. |
04Is Aha! worth the money?
Aha! is worth considering if your product team wants strategy, research, ideas, roadmaps, or delivery tools in a product-focused suite. Its $9 entry price is for specific products, not a free or all-in plan, and Roadmaps and Builder are $59 per user/month. Compared with choosing separate category tools, the fit depends on which modules your team needs and whether included features replace existing software. Check annual quotes and add-on seat costs before switching; several prices are not published here.
Aha! pricing FAQ
How much is an Aha subscription in the USA?
The published pricing is in USD and starts at $9 per user/month for Aha! Whiteboards, Aha! Develop, and Aha! Teamwork. Other listed products cost $18, $39, or $59 per user/month. The pricing details say annual billing is discounted, but do not publish annual prices.
Is Aha similar to Jira?
Aha! is a product management system spanning strategy, research, ideas, roadmaps, and delivery. Aha! Roadmaps and Aha! Develop list Jira integrations; Develop also includes Scrum, kanban, or SAFe workflows. The published details position Aha! as a broader product suite, not simply a Jira replacement.
Does Aha have a free trial?
Yes. The published pricing details list a 14-day free trial, with a 30-day trial for Aha! Develop. They do not specify different trial terms for the other products, so check the vendor’s current terms before signing up.
Is the Aha app free?
Aha! does not have a free plan in the published pricing details. Paid products start at $9 per user/month, and a free trial is available: 14 days for the listed offer, or 30 days for Aha! Develop. Annual prices are not published here.